Business Ethics in Apple Plc.

BUSINESS ETHICS

EXECUTIVE SUMMARY
The study of proper business rules and procedures on potentially contentious matters such as
corporate governance, insider trading, bribery, discrimination, corporate social responsibility,
and fiduciary responsibilities is referred to as business ethics. In this report there is discussion
related to ethics in Apple Plc. Along with that there is description related to corporate social
responsibility as well as sustainability adopted by the company.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................4
THE CASE.......................................................................................................................................4
PART 1............................................................................................................................................4
Corporate Governance.........................................................................................................4
Corporate Social Responsibility (CSR)..................................................................................5
Sustainability..........................................................................................................................6
PART 2...................................................................................................................................8
Normative Business Ethics.....................................................................................................8
Descriptive Business Ethics...................................................................................................9
TASK 3............................................................................................................................................9
Stakeholder perspectives on the business behaviour..............................................................9
CONCLUSION..............................................................................................................................10
Recommendations..........................................................................................................................10
REFERNCES:................................................................................................................................12
Books and Journals:..............................................................................................................12

INTRODUCTION
Business Ethics are a set of standards, principles, norms, rules, values that is followed in
an organisation so that the behaviour of the organisation is properly examined. Business Ethics
and theories are required to be evaluated and appropriately followed in an organisation, in order
to meet the stake holder's demands. Along with this Business Ethics also focuses on meeting the
issues like corporate governance, corporate social responsibility, sustainability, insider trading
and others so that the needs of stake holder's are met (Andrade, Hanza and Xara-Brasil 2017) .
The perception of stakeholder is required to be evaluated so that the operations of the
organisation can be executed in a proper manner. In this report the business scandal as per
Fortune (2017) of Apple Plc. is discussed and in regards to this what business theories and
approaches should have been used to undo the scandal. Also with this the stakeholders
perception is also seen which affects the business.
THE CASE
As per the Fortune (2017) there were ten biggest scandals that took place and shook the
economy. Among those all Apple Plc. is being used to carry forward the report. In 2017, existing
users of the handsets faced an issue that the battery was throttling and degraded which made the
users forcefully invest in the new product. There was an update which made the services and
working of the older mobile handset slow and as a result the battery was degraded. The
batterygate was designed willingly designed in such a manner that consumers will be facing an
issue. This statement was accepted by the responsible person, the CEO Tim Cook of organisation
(Boda 2019) . There were many throttling issues that were faced by the consumers which
dissatisfied the consumers and made the company involve in legal suits. After that the
organisation accepted its fault and started keeping aside the money to use for the legal suites and
to be paid to the consumers as a penalty (Fortune 2017, Scandals. 2020).
PART 1
Corporate Governance
CSR (corporate social responsibility) is a self-regulatory business model that enables a
firm to be socially responsible—to itself, its stakeholders, and the general public. Companies can
be aware of their impact on all parts of society, including economic, social, and environmental,
by exercising corporate social responsibility, also known as corporate citizenship. It can be