Ethical Issues in FIFA's Loot Boxes and Whales

Business Ethics and
Responsible
Management

Table of Contents
INTRODUCTION ..........................................................................................................................3
PART 1............................................................................................................................................3
1. The ethical issue involved in having loot boxes in the organisation.................................3
The roles of the business for the society................................................................................4
The alternatives ways.............................................................................................................4
Effect of business on the various stakeholders.......................................................................5
2. Explain two ethical theories...............................................................................................6
PART 2............................................................................................................................................9
Reflective Summary ..............................................................................................................9
CONCLUSION .............................................................................................................................12
REFRENCES.................................................................................................................................13
Books and Journal................................................................................................................13

INTRODUCTION
Business organisations leave a mark into the society which create impact on social
culture, people, sentiments and their wellbeing. For which, businesses are entitled to work as per
their ethics which reflect their contribution towards corporate social responsibilities,
empowerment of law and bribery. Business ethics involve all the essential growth factors and to
maintain business goodwill. This report is about ethical issues on the case study of FIFA and loot
boxes and whales (Stanwick and Stanwick, 2020). How these ethics influence its performance
and what value they should generate to be ethical manger through which the organisation will
create a positive image on the society. For this instance, recommendation and personal attributes
have shown in this report.
PART 1
1. The ethical issue involved in having loot boxes in the organisation
An organisation could get its overall success by attaining ethics and work by its
significance for the society and their customers. Ethical well being reflects organisational culture
in which they plan their strategies and regulate it to give directions to employees. Government
have influenced these performances by evaluating ethics into the organisation. A firm could not
survive into market for long time by engaging into activities which have negative impact on
society irrespective of age, gender, religion(Ferrell, and et.al., 2019). Ethics bound the
organisation implement laws regarding corporate responsibilities. These impact on organisation
performance in terms of employee’s contribution and others. Ethics generate behaviour and
experiences from past activities which make the organisation to think on working into better
manner.
The case study reflects the issue of ethical disbursement of FIFA which involve loot
boxes and whales into their services. The organisation launches a new way of football gaming
through online sources for free by creating virtual teams and get convert players into characters.
Once, customers get influenced and addictive towards the game, it gets paid and customers urge
to play it on any cost (Rowley, and Oh, 2016). It causes a big issues of speculation which took
the children into wrong directions. Loot boxes are ruled as a game purchaser for profit earnings.
The customers put their money inside and expect its return higher than the amount they have
paid. But could not get anything because of showcasing the reason of failure. Users add their

desired players into their team to get advantage of their scores under which payments would be
transfer through bank accounts. The organisation has its whole Fifer team to involve more user
through advertising and offering discounted premium cards. In order to select best players in
one's users’ needs to get subscription by paying extra amount of $60.
The roles of the business for the society
An organisation plays its significant role into the society by launching anything which
could make them satisfied and beneficial for them. Customers expect their virtual desires from
an organisation to fulfil into practical manner. For which business should get aware about social
ethics and engage in into their performance. Negative aspect of organisation affects them at wide
terms. Employees will lose their trust and become less efficient (O’Brien, Witter, and Brahimi,
2017). The game launches by Fifer as loot boxes have become a serious cause of losing money
for the users which make them less interested and raise obligation to get their money back.
Moreover, the game has resulted of highly affection to involve children of middle age as they
spend a lot of their time and money and affecting their social and personal life. Children are
attracted towards the products on the gamers reflected on screen to get win. These loot boxes are
affecting the whole society by generating speculation income which is only beneficial for
organisation but not for people(Davani, 2020). The obligation were put on the business are that
they does not show ethical conduct and morale values into their practices by Loot boxes. As it is
all about gambling, the children are majorly effected with these loot boxes by spending their time
into gaming. The commissioner have not obliged on playing games which give rise to friendship
and strategic skills but through loot boxes, children are encouraging others to invest money.
These practices of business are not acceptable who does not stand on the demand and
expectation of users. The business should be obliged by Gambling Act 2005, in which games
must be legally enforceable and on the basis of age rating system.
The alternatives ways
 Organisation need to eliminate unfair practices from their performance and make
effective plans which does not impact on society wellbeing and their people. For this,
Fifer has to create their game for fun purpose and not for generation of speculative
income through which customers did not expect something in return and play it as a
game(Sroka, and Szántó, 2018). Organisation could earn its profit through number of
user involvement by make it attractive through virtual players, effective graphics,