Business Ethics and Responsible Management

Business Ethics and
Responsible Management

Table of Contents
PART-1............................................................................................................................................3
A) Introduction about the key nature of ethical issue and role of business in society ...............3
Advices and recommendation for company regarding the way it can be ethical and responsible
company. ...................................................................................................................................5
B) Application of two ethical theories .......................................................................................6
PART-2 ...........................................................................................................................................7
Identified qualities of recognised ethical leadership and creation of ethical organisation..........7
CONCLUSION ...............................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
With development of technology and increase in awareness among people related to
ethical practices it has forced company to take several measures to take steps towards the same in
order to grow and sustain business for longer time frame. Business Ethics is policies and
practices of organisation that it used while operating its functions so that no undue pressure or
harm can be caused to employees or customers. There are numerous responsibilities that need to
be completed by manager in order to ensure that ethical practices are being promoted in firm so
that it can enjoy maximum profitably and market share. Management is responsibilities for
accomplishing goals of organisation by making optimum utilisation of resources so that best
services can be rendered to customers.
This report is based on case study of Supply chain and human right abuse of tuna
companies that resulted in negative impact on growth and brand image of businesses. It has
covered points related to roles of business towards society, ethical issue faced by company and
the way it has impacted. Furthermore it has content theories related to ethical practices and what
characteristic needs to be present in ethical leaders.
PART-1
A) Introduction about the key nature of ethical issue and role of business in society
This is a case study of Tuna brand that is world biggest company that is unable to tackle
modern slavery in the pacific supply chain. It has been stated that company has been consistency
claimed of abusing human right of workers that are performing their task near sea. Worker are
not paid for their efforts as well as they are physically abuse to do several task that resulted in
abuse of human right. The management of Tuna company has make little efforts to address the
issue which resulted in negative impact or threat of sustainability of enterprise in the industry.
The ethical dilemma in the case study is that the management of Tuna company instead of
taking steps towards protection of employees has prefer profitability of organisation
(Zgrzywa-Ziemak, 2020). Furthermore, it can be stated that manager plays an important role in
providing several benefits to society by ensuring that ethical practices and value are promoted in
the organisation. Business plays an most important role in society by delivering products and
services as per existing needs of customers. So it is role of business to conduct ethical practice

rather than promoting modern salivary or abusing human rights as they operate its
business in society so need to give benefit to key individuals.
Identification of key stakeholders and the impact of them and the way ethical choices have
dis/ benefited other businesses
Stakeholders are key individual that are interested in growth and operation of
business as they are affected by business such as investors, customers, employees,
government, competitors and many more. The above case has adversely impacted on each of
the stakeholders like the first and foremost employees has been affected by decision of company.
As it has forced them to work even in poor working environment with no or minimum wages
thus it was abuse of human right. Thus company has not abided to human right as employees
right were totally ignored that has adversely impacted on their satisfaction level. Tuna
brand has promote modern salary which means that migrant are bought and sold at sea thereby
they are not allowed to come back of their land and tossed overboard if they get injured or
complained about the same to others. These facts clearly stated that it has impacted customers or
people living in society as they are transferred from one ship to another and not allowed to come
back again in any case (Sison Ferrero and Guitián, 2018). Now- a – days, people mostly wants
to be part of organisation that followed ethical practices so it has caused loss of customers
satisfaction level. Thus, indirectly affected interest of investors as due to unethical practices
brand image and profitability of organisation has decreased to large extend. At last it has
also impact interest of government, as it has make strict policies and laws related to human right
despite of that company in order to earn maximum profit has exploited their overall right. It can
be argued that management of Tuna brand has neglected ethical practices in order to enjoy more
profitability and market share in new market. Manager despite of knowing the fact that company
is abusing human right has forced individual to work even in case of non payments that resulted
in dissatisfaction. Manager has to incurred huge cost for promoting unethical practices in
Tuna brand as it has lead to loss of customers satisfaction, company needs to incurred
extra cost or expense for not abiding to rules and regulation. Due to non-ethical thinking or
negligence of manager company has to suffered from huge loss as overall brand image and
reputation has been decreased (Kesuma and et.al., 2020). Therefore it can be stated that if HR
has ensure that no injustice caused to individuals then it can avoid unethical practices and
contribute in sustainability and growth of enterprise in external environment. There are several