Business Ethics and Responsible Management

Business Ethics and
Responsible Management
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Contents
INTRODUCTION...........................................................................................................................4
PART 1 (Report)..............................................................................................................................4
1. Ethical issues............................................................................................................................4
2. Role of business ethics within society.....................................................................................5
3. Stakeholders.............................................................................................................................5
4. Good as well as bad ethics.......................................................................................................6
5. Recommendations....................................................................................................................6
REFERENCES................................................................................................................................8
PART 1-B (Theories).......................................................................................................................9
1. Description of Ethical Theories...............................................................................................9
2. Application of Ethical Theories...............................................................................................9
3. Critical Analysis of Ethical Theories.....................................................................................10
4. Recommendations..................................................................................................................11
REFERENCES..............................................................................................................................12
PART 2 (Reflective Essay)............................................................................................................13
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14
.......................................................................................................................................................14
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INTRODUCTION
Business ethics refers to the type of applied and professional ethics, which examines each
and every ethical principles as well as moral which as a result can develop some problems within
the business surroundings. In addition to this, it has also been said that business ethics is an
essential factor which needs to be applicable in every business aspects (Ferrell and et. al., 2019).
The current report includes a case study of EA Games: Fifa, Loot boxes and whales which is the
base of current project. In this report, there are mainly two sections where in part one, discussion
about role of business ethics within society and good as well as bad ethics, along with
significance of business ethics are going to be discussed. Whereas, in relation to part second, two
subsections are there in which two ethical theories are going to be explained and on the other
hand, section two includes reflective essay.
PART 1 (Report)
1. Ethical issues
Technological progression as well as combination of latest technological invention like
augmented reality and virtual reality leads to have huge market growth within gaming sector
from past few years. It has been analysed that most of the latest games are developed by a
business entity Electronic Arts (EA) which is settled on freemium-model. According to this, any
of a user can easily get free access towards the game. Apart from this, there are various things for
which users need to purchase the games which as a result help the company in order to generate
revenue. In the current duration, a game has been launched with the concept of loot boxes which
is gaining huge criticism as it includes unethical practice which motivates a player in order to
form in-game purchases which as a result is not justifiable in most of the cases. As per the
opinion of Vice President of Electronic Arts, the whole idea of loot boxes is quite effective as
well as ethical (EA Games: Loot boxes aren’t gambling, they’re just like a Kinder Egg, 2019). it
has also been identified that the concept of Loot boxes provoke the behaviour of addiction within
children and gambling attitude of individuals towards playing all the games which as a result
help business entities in order to generate more profit margin.
In addition to this, it is said that large number of players spend lots of money in order
purchase loot boxes who usually says that they are not happy with their existence and they are
forced due to their addiction to purchase them. This as a result shows unethical issues on
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different grounds. First of all they business entity is developing such games on a regular basis
which generate addiction among youngsters whereas second unethical behaviour encourages
addiction of gambling among youth. These are the unethical behaviour of EA which as a result
reduces the positive image of business entity at the competitive marketplace.
2. Role of business ethics within society
Each and every company needs to follow every business ethics policies and procedure in
an effective manner which assist in promoting ethical and social goods within the society in an
effective manner (Sroka and Szántó, 2018). The top management team of EA, needs to
reconsider the approaches used by them in advance so that they will be able to generate more and
more revenues and maintain their position at the competitive marketplace. According to the
present business model, it has been identified that a negative influence is developed on the value
system as well as on the whole society. It needs to be understood by the higher authorities of the
company that the factors of loot boxes along with in-game purchases highly provokes the
addiction of gambling within a person which mainly gain success at the market. Because of the
ineffective and unethical business practices managers of EA, players need to reduce their usage
which includes negative results like poor mental health, depression, lack of eye sight and
anxiety, social isolation and many more. All these factors leads towards unethical practices
which affect the society in a negative manner.
3. Stakeholders
Gamers:
as per the given case study, it is said that the gamers are one of the most effective
stakeholder which have the capability to highly affect all business practices of EA. It has been
said that developing all the game in an addictive as well as encouraging manner leads towards
serious mental issues on the gamers. Furthermore, addictive gaming creates negative impact on
the mental health, depression, anxiety as well as loss of sleep among children (Harris and et. al.,
2019).
Developers:
Another most effective stakeholder are the developers as they create addictive gaming
models which highly influences the overall business functionality in an effective manner. They
develop games for their personal and professional benefits which as a result highly influences the
values as well as beliefs of individual and the whole society.
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