Business Ethics and Responsible Management Assignment Solution

Added on - 21 Feb 2021

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Business Ethics andResponsibleManagement
Table of ContentsPART 1...........................................................................................................................................3INTRODUCTION..................................................................................................................3MAIN BODY.........................................................................................................................3CONCLUSION......................................................................................................................5REFERENCES.......................................................................................................................6PART 2............................................................................................................................................7INTRODUCTION..................................................................................................................7MAIN BODY.........................................................................................................................7CONCLUSION......................................................................................................................9REFERENCES.....................................................................................................................10PART 3..........................................................................................................................................11INTRODUCTION................................................................................................................11MAIN BODY.......................................................................................................................11CONCLUSION....................................................................................................................12REFERENCES.....................................................................................................................13
PART 1INTRODUCTIONBusiness ethics refer to the considerable responsibility that each and every member has toperform being a part of drug company. This helps the firm to deal with any accountable issuewhether associated with research work, consumer protection in order to maintain the overallfunctioning of business(Godemann and et. al., 2014). For the better understanding of reportNational health service (NHS) company has been selected which provide the health care servicessuch as dental treatment or the optical care to the residence of United Kingdom at nominalprices. The part 1 of report cover preparation of brief report regarding the acceptance of gift orluxury dinner by the doctor from the drug supplier.MAIN BODYBrief reportDoctors are the top player of health care companies as they are sole responsible to threatthe patient and recommend them drug which can enhance their health and help them to fightagainst the disease from which they are suffering. As almost all public depend upon the doctorand their prescription which makes it essential for them to perform their roles and responsibilityethically without befouling the patient. Although the drug supplier approaches the physician ordoctors to prescribe their brand or medicine to the patient which is considered as anethicalpractical. The reason being they share the attribute and benefit associate with their drug and howit can help the patients in order to recover faster(Doh and Quigley, 2014). Additionally, this is akind of promotion technique which help the specific drug supplier to retain in the market in orderto gain long term sustainable development. But on contrary, if the doctor accept the gifts andenjoy the lavish dinner organised by they supplier is anunethical situationbecause here thedoctor only concentrate on the benefit they get instead of showing the concern for the ultimateuser that is patient. Further, these gifts is an unjust practice that maintain the relation between thesupplier and patient but both of them look only for their self interest. Herein, National Healthservice of England the doctors or the staff ignore these practices because their main motive is towork for social welfare by effectively and efficiently catering the health care need of public.Thus, these type of activities is banned within NHS to avoid the situation associated with conflictof interest among various stakeholders. Hence, there certain factors that influences the relation
between supply as well as doctor and makes it an ethical question. These factors are statedbelow:Conflict or duality of interest:This arises in a case when doctors formulate therelationship with pharmaceutical company. As drug supplier approaches the doctor to enhancetheir sales and maximise their profitability(Blasco, 2012). But on other side, the patient maysuffer because the doctors can prescribe them recommended medicine which is of high prices incomparison to other substitute.Giving gifts:Thisis the widely used promotion strategy where the physician influencethe behaviour of doctor by giving them the expensive gifts. If the doctors is selfist is self orientedthen they may accept such offer and make alliance with them. Such kind of dealing can notalways be fruitful for the patient. In relation to NHS are strictly against such practice and neverpromote these activity due to the it has gained huge trust of customer.Thus, these are some of the factors that has made distribution of gift and promotion ofdrug an ethical question. Like, there are variousstakeholderssuch as small pharmaceuticalcompany who deliver quality product but this practice can hamper their profitability anddecrease their customer base. As the public has not much knowledge about the differentmedicine and the doctor prescribe the specific brand that directly affect the market share ofcompany. Furthermore, patient is the target customer who totally depend upon their physician toovercome their illness so if the doctor on the regular basis prescribe the medicine which areeffective and budget friendly. But after forming alliance with new supplier if the doctor prescribehighly charged medicine then this can negatively affect the customer(Baden and Parkes, 2013).Whether the organisation chooses the ethical or unethical practices can directly affect thefunctioning of business either positivity or negatively which is discussed below:Developing suitable codes of conduct:Each and every health care organisationincluding NHS has certaincode of conduct which depict the ethical rules in order to carry out theoperation of business effectively. Thus, the role of overall management is to retain the ethicalpractice that can help the management and maintain the positive functioning of businesseffectively.Selfish motive: If the doctors have their personal motive in formulating the relationshipwith drug supplier or consider their interest over the welfare of society then this is considered as
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