Business Ethics and Social Responsibility - Uber Assignment

Added on - 21 Feb 2021

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Business ethics andsocial responsibility
Table of ContentsINTRODUCTION...........................................................................................................................3Case Study of the Uber:..............................................................................................................3MAIN BODY...................................................................................................................................41) Ethical challenges that Uber faces in using app-based peer-to-sharing technology...............42) What are risks that the company will have to overcome to be successful..............................63) What are the regulation to develop compliance with standards to protect competitors andconsumers....................................................................................................................................8CONCLUSION..............................................................................................................................10REFERENCES................................................................................................................................1
INTRODUCTIONEthics is a necessary consideration to bring harmony in culture or working of any firm atan optimised context or working. Ethics is mainly comprises of business, corporate along withsocial ethics which are important to maintain an effective in business culture of any organisation(Park and et. al., 2014). In current period of time, social responsibility is important to maintain akind of performance in an effective working of organisation. Social responsibility is helpful toled social development by offering a product with social welfare and fulfilling people needs.This report will be cover on Uber which is an American multinational cab aggregates andtransportation company which provides provides & services such as peer to peer ride-sharing,food delivery etc. Entire report will focus on case study of the Uber. Apart from this, report willcarries out discussion on ethical challenges that Uber is facing in their technology. Along withthis, report will also consists of risk assessment and what strategies can be taken to overcomethis risk or challenges and also critical analysis will also be undertaken.Case Study of the Uber:This case is on Uber, which is the leading cab aggregates with services are expanded indifferent part of the world. Uber provides ride sharing services by facilitating a kind ofconnection between independent contractors and rider's with the usage of an apps. This wasrealised that Uber and similar taxi services has upended the taxi industry. However, Uber rapidsuccess is creating a challenges in form of a legal, regulatory, social and technical obstacles.Other taxi firm has in arguing that Uber has gained an unfair the advantage, because it doesn'tface same licensing requirements which others are facing (Cheng and et. al., 2014). Due tounderpinning success, Uber has been banned from some cities of the Australia such as Darwin,Adelaide etc. Also, others have claimed that with support of lawmaker suit, Uber has made aplatform, even without any kind of an approval. This was claimed some of cab service holder'ssuch as Meego ride in Australia or any other transportation system firm. Due to this heavysuccess, Uber is facing legal issues such as legal action, because of driver's were not licensed,rider or driver safety and protection or security to customer. This was realised that, Uber havenot realised these things in advance and now facing issues in this same context. Marketingstrategies of the Uber is now facing challenges from other cab services such as Ola, Meego cab
etc. Uber is still suffering with an issue of ineffective manpower regulation which is a severeissues, on which instant strategical solution is necessary.Sources: Uber legal issues worldwide, 2018MAIN BODY1) Ethical challenges that Uber faces in using app-based peer-to-sharing technologyUber is a world largest transportation network chain which provides cab riding servicesto customer in return of a price as per an industry standards. Uber is well-known for its servicedistribution network and an effective satisfaction to their customer at prices that has been decidesas according to an industry norms or regulation (Slack and et. al., 2015). Basically, this is atransportation industry, whose focus is on providing customer's with a sense of comfort &satisfaction with premium offering. After the foundation of this cab aggregates, companymanagement has decided to go for bulk targeting on social media such as Facebook, Twitter etc.The main game changer was Uber apps on which customer can their own ride and led peer topeer rise sharing to generate business lead or revenues. There are some ethical issues such asdefault sharing of rides and over-usage of a ride sharing. While booking rides on peer to sharingIllustration1: Uber legal issues worldwide
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