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Business Ethics & Corporate Responsibility

   

Added on  2020-09-17

13 Pages3995 Words31 Views
Business Ethics & CorporateResponsibility

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1TASK 2............................................................................................................................................2TASK 3............................................................................................................................................5TASK 4............................................................................................................................................7CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10

INTRODUCTIONEthics are having own spirit, moral judgement which tells about what is wrong and whatis right. In a business sense, these ethics are decided and formed by company to take a fruitfuldecision for their organisation. Business ethics and corporate responsibility are all aboutoperating trade in ethical manner. It is essential for organisation to work upon these ethicsbecause so many advantages are there and having ability to attract more customers and investors,employees (Baumann-Pauly and et. al., 2013). In this report business ethics of Coca-Cola hasbeen discussed which is describing ethical issues which are faced by company. Moreover, thereare some environmental issues being discussed, which had been faced by organisation inbringing back 15 million cans in 1999. Apart from this, it also demonstrating socialresponsibility behaviour of organisation towards providing cans to their regular customers. Atlast, some suggestions have been provided where organisation can deal with ethical issues whichare facing by them. TASK 1Ethics are concerned with moral guidelines which states good behaviour of organisationtowards their customers. Thus, behaving ethically is doing right things in correct way. There aresome ethical principles which properly defines the code of conduct of business and underpin theorganisation for making proper decision (Bhatia and Kiran, 2016). Business ethics and corporatesocial responsibility are linked with each other. As this organisation is socially responsible for tobehave virtuously with their customers. There is a common approach which are used byorganisation to perform ethically in order to implement a code of conduct. While applying theseethical code of conduct, it will also increase the brand awareness of firm in competitive market. Coca-Cola is world’s largest beverage company which is having largest distributionsystem in all over the country. This company is serving around many products to their customerson regular basis. This company is one of the market leaders who is satisfying needs of customersin context of drinks. The major ethical issues which were faced by company in 1999, which isrelated with sale of hazardous product which was injurious for health of consumers. Thisincident took place in Belgium, when this company was accused with selling of poor qualityproducts with a batch of carbon dioxide and made around 35 children ill. The selling of thisproduct harms customer confidence also. Six children in Belgium had complained that they are1

suffering from headache, vomiting and shivering. Their drinks are ultimately causing harm totheir health. While these problems are creating issues for organisation in gaining competitiveadvantage. Company is facing many issues in terms of ethical. In my opinion, while launchingany new drink which contain carbon dioxide should be maintained and does not cause any harmto customers. As a part of damage control exercise, Coke sent scientists to Europe, during theirvisit and there were many issues which are facing by customers. For this, they clearly stated that“We deeply regret for these issues which are facing by European consumer since last few days”.While recalling of cans, it had created significant negative impact on financial performance ofCoke because their net income had decline by 21% to $942 million. Moreover, entire operationcost was also showed 5% fall in revenues (Brammer, Jackson and Matten, 2012). While facingthese obstacles at the same point of time it is impacting on company reputation. Another issue which was faced by company is which is related with concerned which wascausing illness to innocent children while drinking these drinks. They blamed to Coke’spromotional strategy for selling their soft drinks to children who are studying in school. Thecompany receive five to six cases of poisoning of young people who are suffering from stomachpain after drinking these soft drinks.TASK 2When it comes to Coca-Cola and environmental responsibility, these are impacting oncommunity from many decades. This company is serious about their approaches which areimplemented by them regarding environmental responsibility. In 1969, this entity had launchedfirst study which examined the impact of environmental issues on their products, since then theyare continuously investigating most efficient and effective strategies in which they can reduceenvironmental impact from their business (Crane, Matten and Spence, 2013). There are somemeasures which are considered by organisation in minimising environmental impact in differentareas. Usage of water in manufacturing process – While making any soft drinks, water isconsidered as main ingredient in beverages because it is considered as critical in manufacturingprocess. This company is having several water stewardship programmes. Company started doingconservation of waters while following some steps; each and every individual are accountablefor working with local governments so that they can improve quality of water sources. 2

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