Business Ethics: Broad View vs Narrow View of CSR in the Documentary Blood, Sweat and T-Shirts

This report analyzes the documentary blood, sweat and t-shirts in terms of ethical principles and Corporate Social Responsibility. It compares the broad view and narrow view of CSR and discusses the ethical responsibility of UK retailers and consumers towards factory workers in India.

Running Head: BUSINESS ETHICS
Business Ethics
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Author Note

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Executive summary
After going through the documentary blood, sweat and t-shirts it has been identified that the
workers working in Indian factories from which UK retailers outsource their products are treated
in a very inhuman manner. The report analyzes the documentary in terms of ethical principles
and Corporate Social Responsibility. The term Corporate Social Responsibility means that it the
management where the organizations combine environmental and social matters in their
companies to interact and operate with their other businessmen. The paper comes to a conclusion
that the narrow view of CSR which is adopted by the retailers in UK is not as ethical as the
Broad view of CSR. Thus the retailers should adopt the broad view of CSR and address the
needs of the factory workers in India.

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Table of Contents
Introduction.................................................................................................................................................3
Broad view of CSR......................................................................................................................................3
Narrow View on CSR..................................................................................................................................4
Immanuel Kant’s Deontology Ethics in relation to the views of CSR.........................................................5
Comparison of both views in terms of ethics...............................................................................................6
Ethical responsibility of the UK retailers and Consumers...........................................................................7
Conclusion...................................................................................................................................................7
Recommendations.......................................................................................................................................7
References...................................................................................................................................................9

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Introduction
The term Corporate Social Responsibility means that it the management where the
organizations combine environmental and social matters in their companies to interact and
operate with their other businessmen. CSR is the process through which the organization gets a
balance of environmental, social and economic responsibility and they have to meet the
expectations of stakeholders and shareholders. It is very important to create a difference between
corporate social responsibility and the management concept of charity, philanthropy and
sponsorships. There are two aspects or approaches in relation to CSR. It includes narrow view
and broad view. Narrow view aims that the only objective of the business person is to get
knowledge about the maximization of profit (Porter and Kramer 2018). On the contrary, the main
purpose of the business entities is to maximize the profit and with that they also have the
responsibility to look after the society and their ethics and there should be no negative
implications on them. After going through the documentary blood, sweat and t-shirts it has been
identified that the workers working in Indian factories from which UK retailers outsource their
products are treated in a very inhuman manner. The main focus of this report is to analyze the
ethical obligations of the UK retailers in relation to the factory workers. In the light of
Deontology ethics, the paper analyzes which of the two aspects of CSR is more ethical.
Broad view of CSR
As identified, there are two separations of CSR first is the broad view while the second is
Narrow view. This segment of this paper will deliberate the broad view of CSR. (Barnett,
Henriques and Corregan 2018). The influence and effect which the corporations have relative to
the civilization has augmented meaningfully in the advance eras where the budget has converted
into the significantly capitalist. By leading the concept, this is the responsibility of the
corporation to perform an ethical way and guarantee the attention of the civilization also like for
an individual shareholder. As the corporation utilizes the capitals of the humanity and their
procedure expressively possessions the atmosphere is the responsibility of the corporation to
perform in a method which would reinstate the stability in the civilization. There are numerous
welfares which a corporation is focused when they indulge into CSR actions (Hargrave 2015).
The corporations underneath the broad view of CSR like as an implement of commercial. When

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the customers are conscious about the reality that the corporation is trying for the culture
relatively they sense virtuous to be related with such type of corporations. Additionally, when the
culture is conscious that a corporation centers its processes on ethical philosophies they are
further expected to have conviction on the corporation (Thien 2015). The perception of broad
view of CSR carried out to being by Keith Davis. Rendering to his philosophy this is unethical
for the industries to take their decision to just generating revenue only. Trades have the
accountability of observing that the activities of the corporation are ready to face the costs of the
civilization like as moral inhabitant must guarantee that they alleviate any sufferers which are
produced to the culture since of the activities they do. There is a main and subordinate
connection which the corporations have with numerous sectors of the humanity and consequently
this is a responsibility of the corporation to behave as an accountable resident and guarantee the
advantage of the civilization entirely (Rasche et al., 2017)
Narrow View on CSR
Corporations are shaped for generating revenue. As the integration of a corporation has
been completed for only generating revenue and profit, its main accountability is to just produce
revenue rather than spoiling in any additional concern. Consequently, the narrow view of CSR
specifies that the corporation should emphasis only on produce revenue and do not bother about
the whole culture (Tanggamani and Amran 2015). This concept is reinforced by Milton
Friedman in his published book “Capitalism and Freedom”. It is said in this book that the
corporations should emphasis only on produce revenue and do not bother about the whole
culture. At the other side, the responsibility which is payable in the direction of the culture is
payable by the stockholders of the corporation. This identifies that the stockholders who generate
revenue over the corporation are responsible for stand-in in the concentration of culture. The
revenues they generate might be focused to the culture improvement by themselves not by the
corporation (Jiang and Wong 2015). Additionally, corporations are forced to a lot of taxes and
dues by the administration in relative to their procedures. This identifies the responsibility of the
state to employ the taxes and dues handover through the corporation in the direction of the
culture improvement (Scherer 2017).

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Hence, the corporation should not be focused to an extra responsibility of CSR like as
responsibility is not levied on an ordinary one by the civilization. Additionally, where the
corporation is applying numerous possessions relative to their procedures which fit in the culture
and instigating injurious to the humanity in the sense of contamination that are spending extra
money also like as environment dues and reserve utilize expenses. So, the corporation contain no
any responsibility to spoil in the culture improvement. Though, the narrow views of CSR is
noticeably censured by the exponents of non-substantial integrity, environment groups and
supporters of the broad view of CSR. To examine the morality to the interpretation the Broad
view wants to be debated. In this condition the narrow view of CSR is implemented by the
corporations in United Kingdom. It is for the reason that their main attention is on generating
revenue rather than fulfilling the basic requirements of the civilization. In these circumstances it
is facilitated that the corporations are disregarding the difficulties tackled by the employees in
India and concentrating only on producing the goods at the cheapest worth. It is for the reason
that there is opposite stiff rivalry from opponents in United Kingdom to facilitate fabrics at cheap
amount and the request of fabrics are knowingly also growing in the market. In this condition, it
might be concluded that the activities of United Kingdom corporations are defensible as over the
narrow view of CSR.
Immanuel Kant’s Deontology Ethics in relation to the views of CSR
Deontology ethics is a principled conclusion defining standard philosophy which is given
by Immanuel Kant. This philosophy is a non-substantial philosophy founded on definite
necessities. We concluded three of the fundamentals which are given by Kant and related to
ethical creation which are General commandment, Means of split ends and moral will. Rendering
to the philosophy this is the responsibility of trades to deal with people as trimmings by their
selves and not it means that of attaining the termination (Shim, Chung and Kim 2017). Kant
contends that if anybody senses that the activities which he/she spoils in might be accurate even
if the entire universe spoils in the accomplishment than the activities would be measured as
morally correct. At the illogicality where anybody will contain the facts that if he/she is spoiling
in the act it will not be beneficial for the culture then the accomplishment is not ethically correct.

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As by the philosophy of Kant no one should be oppressed to attaining a determination. When
deciding beneath deontology, morals the one must recognize who they be indebted a
responsibility to, which is the responsibility and is this responsibility being achieved in an
appropriate way. Significances or consequence have no permissible implication relative to the
concept which identifies that conclusion should not always be founded on the consequence. If
the verdict agrees to the responsibility payable it must be occupied irrespective of the
consequence of the conclusion.
Comparison of both views in terms of ethics
Now a question arises here that how the Broad view of CSR is more ethical than narrow
view of CSR. Therefore, by following the deontology philosophy, people would not be utilizing
a way of termination. Additionally, the philosophy delivers that if anybody senses that the
activities which he/she spoils in might be accurate even if the entire universe spoils in the
accomplishment than the activities would be measured as morally correct. At the illogicality
where anybody will contain the facts that if he/she is spoiling in the accomplishment will not be
beneficial for the culture then the accomplishment is not ethically correct. The narrow view of
CSR that corporations are shaped for generating revenue. When the integration of a corporation
has been completed for the determination of generating revenue only, its main accountability is
of only generating revenue rather than spoiling in any extra accountability (Paquette,
Sommerfeldt and Kent 2015). Consequently, the narrow view of CSR says that the corporation
must keep attention on generating revenues only and do not bother about the culture. Since the
denotation of the narrow view, it would be say that if each corporation spoils in activities which
are completed through the British fabric trade than it will not been better for the civilization.
Therefore, the narrow view of CSR is louse morally correct as associated to the broad view
which suggests alleviating any fatalities which is instigated to the culture.
With respect to the influence, changing aspects that is facilitated to the builders by the
sellers it might be said that this is the responsibility of the sellers to guarantee that the producers
behave morally while dealing the employees. In this condition, it might be said that like as the

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United Kingdom sellers are not guaranteeing the attention of the labors which is not behaving
morally. They are consuming the labors as a means of termination rather than terminate
themselves. The sellers have a responsibility to the industrial labors and further those are
investors of their processes. They must guarantee that they try to make sensible the customers
conscious about the condition and pursue assistance since them over their contribution.
Ethical responsibility of the UK retailers and Consumers
In this condition it can be collaborate that corporations in United Kingdom do not
implement the broad view of CSR. It is for the reason that their main attention is on generating
revenue rather than fulfilling the basic requirements of humanity. Despite having data about the
labors in the Indian workshops from where labor is obtained are being focused to insensitive
behavior that the UK venders are still obtaining their goods for such type of workshops. Their
activities containing a momentous influence on the employees as the industry holders are
producing great revenues and disregarding the basic requirements of the labors. It might be
contended if the venders rest to subcontract labor form such type of industries then the condition
of the labors would be focused to supplementary damage like as they will not be considered to
take currency to purchase their requirements. But, this disagreement might not be the foundation
by through the tactic of the sellers can be defensible as there are numerous replacements which
are obtainable.
Conclusion
This paper has deliberated views relative to both narrow and broad view of CSR. It has
delivered influences for and in contradiction of mutually the opinions of CSR. This paper over
the debate of moral philosophy of deontology emanates to an assumption that broad view of CSR
is much more moral then the narrow view of CSR. The sellers in United Kingdom are not
undertaking should to backing up the labors who are focused to noteworthy damage by the
builders. This is for the reason that they have implemented a narrow view of CSR that is not
morally correct. Like as the sellers are not enchanting any activities in contradiction of the
industry holders they are providing more influences on the industry holders to feat the labors.

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Recommendations
1. The laborers must be provided with better working conditions like friendly nature of their
hierarchy.
2. The retailers must look after the needs of the workers so that they could provide them
with their best work.
3. The laborers must be given incentives for their extra hard work they have put in for their
company.
4. The retailers must have a look at the laborers medical conditions and must be provided
with proper and sufficient medications. These suggestions will guide the retailers to
maintain a friendly relationship with their worker.

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References
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Stakeholder Management and Sustainability.
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Construction Process: A Preliminary Study. In ICCREM 2015 (pp. 18-27).
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development communication, and deontological ethics. Public Relations Review, 41(1), pp.30-
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Porter, M.E. and Kramer, M.R., 2019. Creating shared value. In Managing Sustainable
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changing role of business in global society: CSR and beyond. Corporate social responsibility:
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Strategy for Sustainable Growth: An Exploratory Study. World Academy of Science,
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Responsibility and Environmental Management, 22(2), pp.83-94.