Business Ethics of NIKE : Report

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Added on 2020-01-07

Business Ethics of NIKE : Report

Added on 2020-01-07

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TABLE OF CONTENTSIntroduction......................................................................................................................................3Task 2...............................................................................................................................................3a. Role of company as Moral agent.............................................................................................3b. Employee involvement and empowerment..............................................................................4c. Unethical practices by NIKE...................................................................................................5d. Improve the ethics of their operations whilst meeting objective and ensuring goodemployer/employee relationships................................................................................................6e. Code of ethics...........................................................................................................................7Conclusion.......................................................................................................................................8References......................................................................................................................................112

INTRODUCTIONBusiness ethics is the study which comprises the environment of business inconsideration with the polices, morals and ethic related problems (George, 2011). These are thestandard values of an individual or a group in an organization. Ethics are concluded as thestandards or rules which are use to govern the daily decision policies of the business. The presentreport is based NIKE which is a large multinational corporation situated in UK. Companypresents a large and diversified variety of athletic products. The major range of dealing productsare athletic footwear, apparel, sports equipment and recreational products (Nike news. 2016).The below written report deals with business ethic and also assess the role of thecompany as moral agent. Furthermore it will help in presenting the current ethical issues whichcan affect the business organization. In addition report will help the company to improve theirethics and also ensure the employee-employer relationship.TASK 23.1 Role of company as Moral agentEvery organization should have morale and accordingly it perform business in order tocreate competitive edge in the marketplace. Business are responsible towards many things likeenvironment, local community and workforce who are associated with business. The supportfrom corporation to all this party tend to give upward direction to business so as to ensure longsurvival of the same with increased rate of return. However, some of the corporation might adoptnegligence approach towards ethical conduct but they has to affect from its negative effect inlong run. It is because local community do not allow corporations to pollute environment as itaffects their health to a great extent. Owing to this, every corporation give return in term ofcorporate social activities and employment as well as other related practices by workingethically. NIKE act as moral agent in the business environment. Company sets some ethicalpractices which are as follows:Justice practice: Company collaborate with their employees and make the justice for theany wrong deed practiced in the workplace.3

Integrity practice: NIKE practice integrity which courage the right work despite of themajority population. Integrity practice supports the employees to get involve in morallyright workings (Trevino and Nelson, 2010). Confidentiality and privacy practices: the company ensures the security of theinformation generated by the employee's personal and customer's personal data.Self-control practices: NIKE create an environment where they practice self-controlamong the internal and external forces. The self-controlled and discipline workforce canenhance more productivity and profitability for the company (Weiss, 2014).Revolution in motion: NIKE have bring a revolution in the footwear industry. Companyis again and again involved in the creating innovation in their products which areattracting customers.3.2 Employee involvement and empowermentNIKE can enhance the ethic in the workplace by the involvement of employees and alsoby empowering them in decision-making process (Hoffman, Frederick and Schwartz, 2014).Company can develop these practices by entertaining some basic activities. Some of thoseactivities for both employee involvement and empowerment are discussed below:Development of employee's involvement: employees participation bring the motivatedstaff to actively react to the current job and also to improve the future production by thecompany (Shaw, 2016). This also enhance the employee's potential of working whichmade the way easy to reach the goal faster. For initiating employee's involvement, NIKEcan create an environment where employees can make informal communication and canalso have the direct communication with the higher authorities of the company. Thisdirect contact will help the company in developing the employee's participation (Tsengand et.al., 2010). Similarly, NIKE can also arrange general meeting where employees canput their ideas in front of the top management of the company. Under this meetingcompany can inform the employees about the supreme goal of the company and can alsodisclose there innovations with the employees. In addition NIKE can organize socialevent like sports events or get-together parties for employees. This initiate will bringemployees involvement in the company.4

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