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BUSINESS ETHICS, RESPONSIBILITY AND SUSTAINABILITY
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Table of Contents INTRODUCTION...........................................................................................................................1 TASK 1............................................................................................................................................1 Key challenges relating to Corporate Responsibility and Sustainability in Clothing sector..1 TASK 2............................................................................................................................................3 Analysis and Explanation of Best practices within the sector................................................3 TASK 3............................................................................................................................................6 Recommendations for businesses within the sector to enhance their responsibilities...........6 CONCLUSION................................................................................................................................8 REFERENCES................................................................................................................................9
INTRODUCTION Ethics refer to the moral code, values and belief systems of organisations within a sector which undertakes several disciplines, as well as policies derived by the company in relation to addressing several professional issues within the firm. This might include their corporate governance, stakeholder expectations, as well as contribution towards social issues, which is imperative to be performed by organisations in regards to fulfilling their responsibilities towards theirstakeholdersandextendedcommunity.Withrespecttobusinessethicsandseveral responsibilities,oneofthemostimportantconsiderationforabusinessorganisationis sustainability, which could be understood in terms of the firm’s life scale, as well as that provided to the environment (Lock and Seele, 2015). Hence, in regards to the above discussion, the report below is based on business ethics, responsibilities and sustainability of Clothing Sector of the United Kingdom. The assignment would be including a detailed examination and discussion of key challenges relating to corporate responsibility and sustainability within the industry. Moreover, the report would be addressing analysis and explanation of what is considered as best practice within the sector, along with recommendations to enhance responsibilities. TASK 1 Key challenges relating to Corporate Responsibility and Sustainability in Clothing sector Clothing Sector within the United Kingdom is one of the largest industries in the country with several national, as well as international companies, such as Marks & Spencer, Burberry, Primark and so forth, operating at high scale. Hence, with such advanced coverage, it becomes crucial for the overall sector to function effectively on the grounds of Corporate Social Responsibilities and Sustainability. The former refers to a combination of several actions and practices that is required by the companies to abide by as a responsibility towards all the stakeholders and communities associated with the company. On the other hand, sustainability refers to taking actions that promote the welfare of natural and human resources within the company(Ha-Brookshire, 2017). However, there are several challenges that are faced by businesses within these sectors when it comes to accomplishing desired standards related to these elements. Therefore, some of these challenges with respect to the clothing sector of the UK are explained below: 1
Enhanced Cost: Oneofthemajorchallengesfacedbytheorganisationsinclothingsectortowards sustainability is associated with enhanced cost. The reason for this is because with being sustainable, companies within the clothing sector would be required to acquire better and technologically advanced equipments which would help them in limiting the waste. Furthermore, it is also crucial for players like Marks & Spencer to indulge themselves in a range of different audits which would be subjected upon their sustainable practices. All these alternatives drive the cost of manufacturing and distribution very high(Fernandez-Feijoo, Romero and Ruiz, 2014). However, this challenge is further fuelled by customers who are not willing to pay extra for the clothes and hence, there is limited scope of added income and revenue with the businesses of clothing sectors. This restricts the clothing industry towards adopting a range of different techniques and methods that would prevent the firm to engage in more waste and contribute towards their sustainability. Purchasing Behaviour of Millennials: Another prominent challenge for the clothing sector in regards to ensuring appropriate and effective CSR is regarding anticipation of the purchasing behaviour of millennials. This is because in a highly social and digitalised environment in which these individuals live, there are ample chances that they would be influenced by different practices and products that are not necessary to be anticipated by companies in the sector and hence, might fail to satisfy demands of these stakeholders. Another challenge which this stakeholder group exerts on the sector is upon the working conditions of suppliers. There are times when trends change so drastically that millions of stock leads to wastage. In addition to this, such events also cause major shifts in working condition of supplierswhichdoesnotcontributetowardssustainability,aswellascorporatesocial responsibilities. Moreover, since the cost of such changes are high, businesses like Marks & Spencer within the clothing sector would be forced to keep their prices at a higher notch to match the demand of the market and recover their investment in an appropriate manner, therefore, restricting its actions towards responsibility and sustainability(Strand, 2014).Global Recession: In context of the clothing industry within the UK, there has been an evident complaint from several of its employees in regards to lower wages and inappropriate working conditions. 2
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Furthermore, the UK is suffering a major skill shortage currently as bulk of people are moving out of the country to earn better and more effective growth opportunities for themselves(Bansal and Song, 2017). All these conditions cause several problems for the clothing sector and its businesses to deal with. However, one key challenge which is restricting the companies like Marks & Spencer and H&M to enhance and improve their working condition is associated with events like Brexit and global recession. Whole the latter has been ongoing from quite some time which caused lower wages of workers and other employees the former has been a major setback for the big companies that have been working under this sector. Reason regarding the same is the reduction in value of pound, as well as high inflation, which has made it harder for the sector to acquire raw materials from its suppliers in the United Kingdom. This challenged the sector towards adhering to its CSR policies and pays their workers as per the work and their performances. Industrial Infrastructure and Policy: Perhapsoneofthebiggestchallengestowardsattainingsustainabilityandfulfilling responsibility, the infrastructure of the overall clothing sector is yet to transformed to drive sustainablepracticesand bettermeans of working. United Kingdom is one of the most progressed nations when it comes to digitalisation and technology and yet, there is a lot of growth that is to be achieved when it comes to sustainable practices. This is because better and sustainable equipments are yet to be made accessible within the sector which would be removing these challenges and drive the whole sector towards sustainability and CSR. Apart from this, the government policies as well are flexible and does not pose standards in regards to low wage individuals and payment schemes. This does not give certain guidelines in context of adopting effective practices towards better Corporate Social Responsibilities, along with adoption of sustainable practices by its businesses(Schaltegger and Burritt, 2018). TASK 2 Analysis and Explanation of Best practices within the sector Each sector is expected to follow a certain code and practice that enhances its viability and approach towards being responsible and sustainable. Moreover, each stakeholder of businesses like Marks & Spencer, H&M and Burberry expects them to be socially more active and work in a manner which contributes towards enhancing the positive impacts on environment. 3
Thus, in relation to these expectations, as well as certain issues mentioned above, there are several best practices which are necessary for the overall sector and its businesses to follow so that the issues could be solved and the targets in relation to CSR and sustainability are achieved effectively. Hence, some of these practices are explained below:Investment in Recycling: One of the most prominent good practices in relation to the clothing sector is related to investment in recycling. The reason for this is because of several ethical and moral issues. Few of these include harmful environmental impacts from wastage from the sector, high usage of energy and resources, ineffective infrastructure for sustainability and so forth. There are several studies that have been undertaken in context of determining the impact of the overall clothing sector on the environment. It is denoted that almost 75% of the textile which turns waste are either incinerated or proceed to landfills. This incurs a cost of more than £82 million for the government of UK each year. On the other hand, another shocking fact which leads to these moral and ethical issues is that out of all the wastes generated from the sector, only 1% is fully recycled (Sustainability of the UK fashion industry — 3 takeaways from parliament, 2020). Therefore, it is a dire need for the industry to invest heavily on recycling of these wastes to ensure that these issues are solved and the businesses within the sector contributes towards sustainability. The practices within recycling would be including adoption of new and advanced technology and technique which enhances the capacity of this sector to recycle its waste and reuse the same in further production. Another practice in this regard is related to take-back schemes that are only being adopted by Primark and Marks & Spencer out of all the companies within the clothing sector. Organisations like Evrnu and Worn Again are working towards innovating the whole recycling process with their new chemical procedures, which would allow organisations within this industry to perfectly manage their waste and adopt the culture of recycling(Klettner, Clark and Boersma, 2014). Industrial Guidelines: Another imperative best practice which the sector should undertake is regarding formation of several guidelines that are associated with demand anticipation and waste management. The ethical and moral issues which this practice would be considering is associated with waste 4
management. With the major issue of climate change and a heavy contribution of clothing sector within the same, as mentioned above, it becomes imperative to perform appropriate waste management so that the harmful events taking place within the environment could be minimised. Moreover, another moral issue that the industrial guidelines would be addressing is associated with regulating the demand within the industry(Zsolnai, 2014). While the trends and other social elements are still very much complex to be anticipated beforehand, the guidelines within the sector would act as stepping stones for businesses to function in case a demand change is experienced within the sector. In addition to this, this will also be helping firms such as Primark to adhere to certain policies which safeguard the interests of all individuals working, as well as each stakeholder that is already associated with the businesses within the sector. Industrial guidelines will be having guidance and pathways for each and every stakeholders and how best to deal with them to ensure fulfilment of CSR, as well as sustainability. Natural Fibres: The clothing industry of the UK is responsible for CO2 emissions. The reason for this is because the fibre which the companies emits carbon once they are washed. Hence, in this relation, the industry must promote the utilisation of natural fibres in case the ones that are currently being used in the sector. The reason to opt for this alternative is to ensure decrease in the micro-plastic elements within marine environments that are segregated from synthetic clothing. Natural fibres would be helping the sector in protecting these environments through usage of materials and fabrics that are naturally grown, as well as does not leave any harmful impact upon the marine lives, as well as the lives of individual making and wearing it. Another reason for opting out natural fibres within manufacturing processes is that it adds to the sustainability of clothing. While the synthetic fibres require effective use of crude oil and high energy to be intact for the time period, natural fibres gives more stability and comfort to the customers. Moreover, it also has a benefit towards environment. Due to its nature of being produced through plant materials, natural fibres decompose very quickly, which does not leave any carbon footprint, or plastic materials that could harm the environment within the country (Amran, Lee and Devi, 2014). Collaboration with Workers’ Organisations: 5
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One of the major ethical and moral issues within the clothing sector is in regards to the treatments that are given to the staff working for businesses in the industry. As mentioned above, the major causes of concerns for the workers are their working conditions, as well as the remuneration which they acquire for their contribution in making businesses within the sector such as Burberry and Marks & Spencer a success. Employees are the lifeblood of the clothing sector and hence, it is necessary for the sector to adopt several best practices in their favour. This would be ensuring their compliance with the CorporateSocialResponsibilities.Onesuchpracticeforbusinesseswithinthesectoris associated with indulging in partnerships and collaborations with Workers’ Associations, as well as trade unions. These organisations work for the rights of employees and with companies to decide upon the fair wages, hours of work, working conditions and so forth. Basically, these are formed to support the workers in any given industry. Hence, in this regard, clothing sector within the UK must collaborate with these organisations with regards to ensure safeguarding of employees with any unfair practices within the sector. this would allow them to solve this issue, as well as address their CSR requirements in a very prominent and progressive manner(Wymer and Rundle-Thiele, 2017). TASK 3 Recommendations for businesses within the sector to enhance their responsibilities As mentioned throughout the report, UK’s clothing sector has many prominent businesses, such as Primark, Burberry, Marks & Spencer, H&M and so forth. All these organisations must take into account several global considerations, such as climate change, sustainability, corporate responsibilities, stakeholder expectations and so forth and must be more responsible towards addressing these global issues to ensure more benefits to the sector and its stakeholders. Therefore, below are certain recommendations for these businesses towards addressing the above considerations:Shift in Suppliers: In order to address the global issues, it is very much required from the businesses operating in this sector to acquire the raw materials and other essential equipments related to clothing from certified suppliers who have been indulged in sustainable practices. In addition to this, to save up cost and ensure long term acquisitions, businesses within their supply networks must also start 6
working on contractual basis, in order to ensure that a fixed rate could be prevalent within the marketplace, which would help them in acquiring better equipments for sustainable production (Quarshie, Salmi and Leuschner, 2016). Infrastructural Development: Another crucial recommendation in this regard is associated with the development of infrastructureswithinthesebusinesseswhichcontributestowardsaddressingtheseglobal considerations(Crane and et. al., 2019). This could be performed by these businesses by ensuring that the organisations are full of techniques that could renew the energy that is being used to manufacture the clothing items. Furthermore, all the types of fuels at each level must also be checked, tapped and renewed in order to avoid any sort of wastage. In addition to this, the whole infrastructure must be built to ensure energy efficiency by using natural and reusable resources, solar power, heat energy, along with coal and biomass, which could be used through effective recycling. This would allow minimal wastage of natural resources, which would be contributing towards better sustainability. Market Research: This recommendation is associated with the corporate social responsibility of the businesses mentioned above. Moreover, it is directed towards employees and customers both. Within this, the firms must denote the gap between the required wages, as well as the actual ones that are being given to the employees, which would allow the companies to treat them on fair basis and ensure appropriate adherence to these stakeholders. In context of customers, the demand must be anticipated by taking detailed and periodic reviews from customer groups like millennials, which would allow them to appropriately structure their working and modify effectively according to their requirements. This would lead to optimisation of resources and efficient working.Lean Production: Lean production is a method that is subjected towards minimisation of waste, cost and other complex features from the manufacturing processes of the company. Moreover, the notion on which this method works is associated with contribution towards the product life, as well as viability of the overall procedure. Hence, these businesses must ensure that the processes which they use to manufacture their clothing products are in adherence to these lean principles. Furthermore, it is also necessary for these companies to ensure adoption of waste management 7
techniques and resources that would further contribute towards dealing with issue of climate change. Furthermore,consistent inductions, training and development programmes must be organised within these businesses, so that the employees remain educated, knowledgeable and competent enough to deal with the major issues within the clothing sector of the country, which enhances business ethics, responsibilities and sustainability(Reinecke, Arnold and Palazzo, 2016). Investments over Sustainability: Allthesebusinessesmustadoptthepracticeofinvestinginacquiringprocesses, technologies and equipments which contribute towards better environmental sustainability and guarantees the safety of workers, customers and environment. Moreover, within this aspect, they could also use performance testing, which would be measuring the effectiveness of all the new alternatives on criteria set by these businesses. This would further drive of economic level of these businesses as far as sustainability and environmental concerns are in question(Setó-Pamies and Papaoikonomou, 2016). CONCLUSION Thus,itcouldbeconcludedfromtheinformationabovethatbusinessethics, responsibilities and sustainability are crucial considerations for a business sector to enhance effective practices and contribute more towards the people and other factors of business environment. Thus, in this context, it becomes necessary to examine several key challenges related to the firm’s Corporate Social Responsibilities and sustainability to determine the constraints that is refraining the sector to work accordingly. Furthermore, it is also very important that best practices within the sectors are analysed, as well as explained in light to the ethical and moral issues pertaining within the sector, which would promote effective and essential work and approaches within the overall sector. Lastly, certain recommendations are verynecessarytobegiventobusinesseswithinthesectorinordertoenhancetheir responsibilities of these companies by promoting their focus and emphasis on the global considerations. 8
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REFERENCES Books and Journals Amran, A., Lee, S.P. and Devi, S.S., 2014. The influence of governance structure and strategic corporate social responsibility toward sustainability reporting quality.Business Strategy and the Environment.23(4). pp.217-235. Bansal,P.andSong,H.C.,2017.Similarbutnotthesame:Differentiatingcorporate sustainabilityfromcorporateresponsibility.AcademyofManagementAnnals.11(1). pp.105-149. Crane, A., and et. al., 2019.Business ethics: Managing corporate citizenship and sustainability in the age of globalization. Oxford University Press, USA. Fernandez-Feijoo, B., Romero, S. and Ruiz, S., 2014. Effect of stakeholders’ pressure on transparency of sustainability reports within the GRI framework.Journal of business ethics.122(1). pp.53-63. Ha-Brookshire, J., 2017. Toward moral responsibility theories of corporate sustainability and sustainable supply chain.Journal of Business Ethics.145(2). pp.227-237. Klettner, A., Clarke, T. and Boersma, M., 2014. The governance of corporate sustainability: Empirical insights into the development, leadership and implementation of responsible business strategy.Journal of Business Ethics.122(1). pp.145-165. Lock, I. and Seele, P., 2015. Quantitative content analysis as a method for business ethics research.Business Ethics: A European Review.24. pp.S24-S40. Quarshie,A.M.,Salmi,A.andLeuschner,R.,2016.Sustainabilityandcorporatesocial responsibility in supply chains: The state of research in supply chain management and business ethics journals.Journal of Purchasing and Supply Management.22(2). pp.82- 97. Reinecke, J., Arnold, D.G. and Palazzo, G., 2016. Qualitative methods in business ethics, corporate responsibility, and sustainability research.Business Ethics Quarterly.26(4). pp.xiii-xxii. Schaltegger,S.andBurritt,R.,2018.Businesscasesandcorporateengagementwith sustainability: Differentiating ethical motivations.Journal of Business Ethics.147(2). pp.241-259. Setó-Pamies, D. and Papaoikonomou, E., 2016. A multi-level perspective for the integration of ethics,corporatesocialresponsibilityandsustainability(ECSRS)inmanagement education.Journal of Business Ethics.136(3). pp.523-538. Strand,R.,2014.Strategicleadershipofcorporatesustainability.JournalofBusiness Ethics.123(4). pp.687-706. Wymer, W. and Rundle-Thiele, S.R., 2017. Inclusion of ethics, social responsibility, and sustainability in business school curricula: a benchmark study.International Review on Public and Nonprofit Marketing.14(1). pp.19-34. Zsolnai, L. ed., 2014.The spiritual dimension of business ethics and sustainability management. Springer. Online Sustainability of the UK fashion industry — 3 takeaways from parliament. 2020. [Online] AvailableThrough:<https://medium.com/@danielnewton_58284/sustainability-of-uk- fashion-industry-3-takeaways-from-parliament-7559d0dd0e69> 9