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Business Ethics & Responsible Management

   

Added on  2020-10-22

12 Pages3846 Words192 Views
Business Ethics and ResponsibleManagement

Table of ContentsINTRODUCTION...........................................................................................................................3PART 1............................................................................................................................................3(a) ...............................................................................................................................................3(b) Ethical theories and its demonstration...................................................................................6PART 2............................................................................................................................................8CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12

INTRODUCTIONBusiness ethics is termed as necessary tool in business functioning to maintain morale &ethical practices into society and its aspects. Responsible management is a major necessity to beresponsible about what is currently doing, regarding production of any goods or services withmeasures outlined to maintain social decorum into the society (Forray and Leigh, 2012).Business ethical initiatives have resulted in maintaining effective decorum of work in anorganisation to retain social interest on larger way to maintain profit generation for the longerduration. This report will cover case study on Nike who was practised wrong marketing way topromote their newly launched outfit named as Balaclava, which in reality pretends about gangviolence. Nike is a leading sports outfit brand, who have this product, with statement that itwould protect person from cold environment. This matter not cover under favourable business practices. Report will put emphasises onmeasuring of an ethical measures to do marketing of Nike's product and why it be considered asan ethical question. This report will also reveals over matter of what makes person as an ethicalleader or manager. PART 1(a) To, The senior managerThis case study is based on Nike, which is a highly renowned sports outfit and wearingbrand who launched new product named as Balaclava on 12 July. But, jut after launching, thisproduct has started facing criticism, not of the product, but also about its been marketed to majorcustomer. Nike told that given outfit presumes like military based outfit to rise their sales atgreater proportionate. But, this I not in reality, as some people says that this Balaclava looks likegang war outfit which can creates negative impact on people who may buy it (Murray, 2015).Later, it proves right that Balaclava is acts like outfit which is creating role of gang war violenceand its critical influence. This is a matter of serious ethical question, do Nike is doing withintention or they are not aware about such practices, because of transparent business functioningor operation. This practice of Nike is sensitive, but also promoting any unknown danger to thesociety. In response, Nike claimed that they have made this face outfit to protect person from

cold season, but if it is, then marketing of Nike is in wrong way, which simply highlighted thatproduct perceives about gang war or related to violence sense. Marketing is required to be pursuewith fair practices about how product can be promoted and also what ethical measures can betaken to fulfil its right purpose. In one opinion, marketing is necessary to be perform with rightintention and purpose and also it must be centric towards actual products or services to maintainits suitability and durability for longer stage. In this practices of using face outfit which coversentire face of young black model, it seems like person of any gang war group (Kennedy, 2017).It doesn't predicts ethics in any of the context and also have no preferred value to be delivered. Ingiven image, there is positive ethics and related dimension, but in simplest way, it is threatenvalues and morale of the society by bringing negative message about this practices. As, this issue is generally predicts over threatens to structure and belief over ethical roleplay into the social platform. In given picture, there is not ethical dimension, but on contrary,image predicts about gang war look to youngsters. Matter of concern is required to know either itis legal to implement this advertisement or breakdown silence on this issue to maintain peace inthe society. It is resulted that, marketing is required to be pursue with right intention of productand creates best knowledge of what it will delivers to their people. It self ask several questionssuch as, Do marketing is in right direction or centric towards aim for which products is launch.Empowerment of morale and values are necessary to be undertaken for conducting marketingwork or activities to promote product at the utilised and higher level (Matten, 2016). This is explored as an ethical question, because, it is against of social and morale powerof the society and also this pic can impact business functioning of Nike. Face outfit advertisingto youth, which looks like gang war person is not any ethical practice in any case. Nike needs torethink that, are they doing fair practices or instead of creating any burden on society and defameyouth in their aspiration. If talking for societal aspect, business is a long term practice, whosegoals is to produces goods and services mainly centric towards society development and itsaspects. Nike is required to make clear that business is an activity with defined purpose and ofclear and true nature. Stakeholders conceptsThe key stakeholders of the Nike are its customer's, supplier, investor or vendor, who canbe easily impact by decision making and power utilisation at a greater level. Nike believes in

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