Business Event Management

This document discusses the planning and execution of a major business event, specifically the Annual Real Estate Conference. It covers topics such as event components, venue selection, target market, brochure design, sponsorship proposal, budget, and logistics issues. The document provides valuable insights for individuals involved in business event management.

Business Event Management
Assessment 2: Major Business Event Plan
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Executive Summary
The business event that is going to be discussed within the paper is the Annual Real Estate
Conference. The primary purpose of the event is to bring the stakeholders then the national
leaders together for the development of the solution as well as for making commitments on the
measurable monetary along with the wealth building outcomes for the benefit of the Australian
Economy. The conference will help to analyse the situation that has been faced within the
country and the housing sector as it is forecasted that during the year 2019 the economic GDP of
the country will decrease by 3%. The venue selected for the conference is the AEG Ogden (RAC
Arena) which is located in 700 Wellington Street Perth WA 6000. This venue is considered due
to the above reason and also one of the best reasons is that it could hold 300 plus dining space for
the conference members. The primary target market of the conference is the high-income
families and the middle-income families to invest in the housing sector. The design of the event
brochure has the effective impact over the success of the conference as this allow the people to
get known regarding the topic of the annual meeting and also the chances to develop their
networking system within the corporate meeting.
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Table of Contents
Executive Summary.....................................................................................................................................1
Introduction to the event..............................................................................................................................3
Outline of the event components.................................................................................................................3
Description of the event venue....................................................................................................................4
Detail out of the primary suppliers..............................................................................................................4
Key logistic issues.......................................................................................................................................5
Target market..............................................................................................................................................6
Brochure design to attract the delegates......................................................................................................6
Sponsorship proposal to attract the supporters.............................................................................................7
Budget.........................................................................................................................................................7
Timeline of the critical activities.................................................................................................................9
Proposed schedule for Actual event.............................................................................................................9
References.................................................................................................................................................11
Appendices................................................................................................................................................13
Appendix A: Brochure design...............................................................................................................13
Appendix B: Sponsorship Proposal.......................................................................................................14
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Introduction to the event
The business event is the phase that took place in the course of the nominal action for the
organisation to reoccur as the primary business processes that are executed. The business event
that is going to be discussed within the paper is the Annual Real Estate Conference. It can be
understood that the business event is of conference type where numerous real estate companies
would take place. The primary purpose of the event is to bring the stakeholders then the national
leaders together for the development of the solution as well as for making commitments on the
measurable monetary along with the wealth building outcomes for the benefit of the Australian
Economy (Lynch et al., 2016). The event helps to develop knowledge regarding the housing
sector and its contribution to the development of the economy of Australia. It primarily focuses
on turning ideas within the action for dealing with the situation and developing the value of real
estate within the market.
Outline of the event components
The conference is on the real estate of the country, and it will be held in June 2021 in Perth,
Australia. In this, almost 2000 real estate professional will participate in enhancing their
knowledge and their view in term real estate of the country (Ross, 2016). The key speaker note
for the conference is regarding the activity and the development of real estate business within the
market.
The primary product for the exhibition is considered to be the housing sector and the real estate
development plan that would help the business to hold its market within the field. The
conference will help to analyse the situation that has been faced within the country and the
housing sector as it is forecasted that during the year 2019 the economic GDP of the country will
decrease by 3% (Vlahakis, Apostolou, & Kopanaki, 2018).
The conference helps to provide an effective place for networking for the small business and also
to enhance the market share for the big business. The conference provides the clear goal
regarding the development of real estate business within the country for the improvement of
economic condition that would allow various small real estate companies to share their view and
get connected with the other firm for enhancing their market value (Eshuis, Pel, & Coca-
Stefaniak, 2019).
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The conference will even provide an effective view regarding the social activities that the real
estate market would consider within the country. The housing sector of Australia needs to
develop their business and their value within the market by providing the community the chance
to enhance the buildings and the business activities within the market.
Description of the event venue
The venue selected for the conference is the AEG Ogden (RAC Arena) which is located in 700
Wellington Street Perth WA 6000. The venue has a reputation within the market for providing
the world-class entertainment as well as the sporting events, and also they provide the similar
enthusiasm within the various corporate events (Getz, & Page, 2016). This is one of the best
conference venues in Perth, and also it is highly popular, so the real estate members are able to
locate the place easily and get their participation within the conference (Barron, & Ali-Knight,
2017). The venue provides the following facilities which are highly effective for the conferences
and the facilities are;
 They provide the 5 versatile function room as well as main Arena
 They have the high-end furniture then the fittings as well as the breathtaking design for
conducting the conference
 They even provide state of the art digital capabilities for performing the conference as
well as free Wi-Fi
 They also provide the best catering as well as the service to the customers
This venue is considered due to the above reason and also one of the best reasons is that it had
the capacity to hold 300 plus dining space for the conference members.
Detail out of the primary suppliers
Suppliers are the primary factor for developing the business conference within the market. The
conference is regarding the real estate activity within the business, and that needs to be
conducted with the help of the suitable and effective partners for enhancing the conference
activity and the level of the market within the field (Van Der Aalst et al., 2016). The supply
chain management process for the event where they have the various suppliers that are associated
with the owners then the organisers who eventually provide the effective value to the various
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participants within the conference. The effective suppliers for this event are the business
developer then the destination management as well as the communication consultant for the
development of the business value within the field. These vendors or the suppliers help to assist
the conference and the participant for the successful outcome of the corporate event (Eggert,
Böhm, & Cramer, 2017). The other suppliers of the conference are the stationery designer then
the promotional product distributor as well as the photographer and the caterer for providing the
valuable activity within the corporate event and also to develop the real estate for dealing with
the situation. These suppliers effectively allow the firm to analyse its business process and
develop the activity within the field.
The wine shop owners are also one of the most effective suppliers of this conference as it needs
to be serviced during the meeting and the gathering of the real estate participants for dealing
within the business. The florists are also an effective supplier in the conference where they
decorate the conference room to provide the elegant look for the participants and also to develop
the value of the firm (Zu, Bai, & Ma, 2016). It is the primary fact that the florist and the other
suppliers of the products will help to create the atmosphere of the conference room in the active
and the suitable form so that the participants did not feel bored while they are having the
discussion regarding the real estate activity and the development of housing sector within the
country. Furthermore, the suppliers for the conference are the party rental suppliers who
eventually provide the audio/visual systems for maintaining the sound system within the
conference to provide the suitable ambience to the participants of the corporate events (Ryan,
2016). These suppliers effectively help to develop the value and the suitable process for making
a suitable and effective business event that helps to develop the primary purpose of the event.
Key logistic issues
The conference management faced some of the logistics issues regarding the transport system
then the accommodation as well as the catering process. The venue selected was one of the best
in class, but there will be 2000 delegates who created the accommodation problem within the
venue (Sealy, 2018). This was the primary problem because the venue has the capacity of 300
partners’ accommodation place within the field. Then the issue is also regarding the transport
system because some of the real estate participants came from outer countries, and for that, they
might found it little difficult to get within the place. It is one of the most effective processes
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where the conference activity needs to maintain its business value and the process within the
market. The conference event is also having the issue regarding the catering as the venue has the
capacity of 300 plus participants but the main participant of the corporate event is considered to
be 2000 delegates who might have the huge impact over the conference and also they need to
analyse the situation effectively within the field (Baumgraß, Meyer, & Weske, 2016). The entire
logistic issue can be effectively managed within the market by dealing with the situation and
providing effective value in term of accommodation and the transport system to the people.
Target market
The primary target market of the conference is the high-income families and the middle-income
families to invest in the housing sector (Kirby, Duignan, & McGillivray, 2018). The conference
is also to develop the economic condition of the country, and for that, they even target the
government to invest within the housing sector and the real estate market for developing the
effective value within the market. The marketing objectives that the conference develop for the
real estate market within the field of middle income to the high-income families is to provide
them the best value house and flats within the country to develop the economic condition and the
societal status of the people (Huang et al., 2017). The conference also helps to develop the
marketing objectives for the government officials to take part within the investment is by
increasing the wages system of the country and also increasing the stock market rate in term of
the housing sector in the country. The corporate event of the real estate allows them to
understand the ways that could be utilised to develop their value and their market position
effectively within the country. The conference has an effective target to develop its business
value and the economic condition of Australia in term 0of the housing sector.
Brochure design to attract the delegates
The brochure for this conference effectively helps to provide a suitable and valuable interest to
the people associated with the real estate. The brochure effectively consists of the various
meeting topic then the detail of the venue so that it becomes easier for the people to get the
venue without any issues (Park, & Park, 2017). The design of the event brochure has the
effective impact over the success of the conference as this allow the people to get known
regarding the topic of the annual meeting and also the chances to develop their networking
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system within the corporate meeting. In the brochure, it is highly essential to provide the date
and time as well as the venue for the conference as this allows the people to get aware of the
corporate event. In Most of the cases, it could be seen that the brochure consists of the date for
participating within the event and also other elements that help to attract the people for
delivering the best service within the market (Getz, & Page, 2016). In the brochure, there are also
various pictures and the entire timeline of the activity that help the participants to get a clear
view regarding the conference meeting and the business process.
Sponsorship proposal to attract the supporters
A sponsorship proposal is the essential factor for the business to perform their events and
maintain the working function in the field. It is highly essential for the management to develop
the effective view in term of the business conference so that they get effective amount to
successfully perform the meeting as this is one of the biggest meetings that took place every year
(Bermejo-Casado, de Quevedo, & Sánchez-Bayón, 2017). In the sponsorship proposal, it is
highly essential for the firm to include the information regarding their audiences as well as their
contribution within the market for developing suitable and valuable activity within the market.
The sponsors should have effective knowledge regarding the operational activity that needs to be
performed effectively within the conference. Exposure is highly essential for the sponsoring
company as they consider this to be one of the vital parts where their banner and the brand name
are shown effectively within the meeting process (Kelly, & Fairley, 2018). This help to attract
the numerous business firms to make their networking process and also to provide the value
within the market. The sponsorship company also look for the lead value as well as the extra
perks within the conference meeting for analysing the business activity within the field.
Budget
The budget is one of the vital factors in the event management process as this help to analyse the
expected amount as well as the actual expense that took place within the field. For the successful
development of the business and the value, it is highly essential to have a suitable business
budget that would allow the management team to prepare their activity and follow the business
development process within the field (Collins, Mulligan, & Cawley, 2018). It can also be seen
that the expected budget allow the event management to analyse their actual expense and work
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for the betterment of the corporate event most effectively and suitably. The expected budget of
the event are as follows;
Annual Real Estate Conference budget
Components Estimated Budget
venue 50000
AV 89000
Decor 24000
Food and beverages 30000
Entertainments 5000
Event documentation 3000
Guest services 0
Registration 0
Communication 0
Marketing/Advertising 2000
Logistics 0
Others 2000
Total 205000
The estimated budget effectively shows that the conference would require the amount of 205000
dollars for maintaining the valuable service within the market and also providing the suitable
corporate meeting facilities to the real estate members within the conference meeting. In the
business situation, it can be effectively seen that the entire activity is to deal with the market.
Timeline of the critical activities
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Main Activities/ Stages
10AM-
12NooN
12 noon-
1PM
1-4PM 4-7PM 7-8PM 8-9PM
Set up time 
Event start time 
Setting speakers 
Meal checking 
Breaks 
Raffles  
The end time of the event 
Breakdown and clean up 
Proposed schedule for Actual event
The Proposed schedule for the actual event clearly shows that the entire activity of the firm is
associated with the business process and the venue development of the program. In most of the
situation, it could be effectively seen that the entire activity of the firm is maintained with the
entire situation for dealing with the activities of the firm for providing the valuable activities
within the market (Draper, Young Thomas, & Fenich, 2018). The proposed schedule for the
actual event helps the business to understand their value and the business event activity within
the market.
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Main Activities/ Stages
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6
venue 
AV 
Decor 
Food and beverages 
Entertainments 
Event documentation  
Guest services 
Registration 
Communication 
Marketing/Advertising 
Logistics 
Others 
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References
Barron, P., & Ali-Knight, J., (2017). Aspirations and progression of event management
graduates: A study of career development. Journal of Hospitality and Tourism
Management, 30, 29-38.
Baumgraß, A., Meyer, A., & Weske, M. (2016). Proceedings of the Master seminar on event
processing systems for business process management systems (Vol. 102).
Universitätsverlag Potsdam.
Bermejo-Casado, I., de Quevedo, G. C. G., & Sánchez-Bayón, A. (2017). Stress and burnout
syndrome in event management in the communication agencies business. Revista Latina
de Comunicación Social, (72), 1394-1417.
Collins, P., Mulligan, E., & Cawley, M. (2018). Business impacts of event hosting: evidence
from the Volvo Ocean Race Finale in Galway 2012. International Journal of Event and
Festival Management, 9(3), 297-315.
Draper, J., Young, Thomas, L., & Fenich, G. G. (2018, January). Event management research
over the past 12 years: What are the current trends in research methods, data collection,
data analysis procedures, and event types?. In Journal of Convention & Event
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Eggert, A., Böhm, E., & Cramer, C. (2017). Business service outsourcing in manufacturing
firms: An event study. Journal of Service Management, 28(3), 476-498.
Eshuis, J., Pel, B., & Coca-Stefaniak, J. A. (2019). From ephemeral events to multiple legacies:
an international comparison of festival demarcations and management approaches. Event
Management.
Getz, D., & Page, S., (2016). Event studies: Theory, research, and policy for planned events.
Routledge.
Getz, D., & Page, S. J., (2016). Progress and prospects for event tourism research. Tourism
Management, 52, 593-631.
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Huang, T. W. A., Tseng, W. Y. Q., Lin, J. Y. J., & Tay, C. X. D. (2017). Investigating casino
event management integration: The case of East and South Asia casinos.
Kelly, D. M., & Fairley, S. (2018). What about the event? How do tourism leveraging strategies
affect small-scale events?. Tourism Management, 64, 335-345.
Kirby, S. I., Duignan, M. B., & McGillivray, D. (2018). Mega-Sport Events, Micro and Small
Business Leveraging: Introducing the. Event Management, 22(6), 917-931.
Lynch, E. M., Lyons, S. J., Michalec, J. M., & Moore, V. S. (2016). U.S. Patent No. 9,396,234.
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Park, S. B., & Park, K. (2017). Thematic trends in event management research. International
Journal of Contemporary Hospitality Management, 29(3), 848-861.
Ross, D. F., (2016). Introduction to e-supply chain management: engaging technology to build
market-winning business partnerships. CRC Press.
Ryan, W. G., (2016). How do you "do" event management education (EME)? A case study of
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Sealy, W., (2018). Framing the student, client, and tutor relationship: collaborative partnerships
in event management education. International Event Management: Bridging the Gap
between Theory and Practice.
Van Der Aalst, W. M., La Rosa, M., & Santoro, F. M. (2016). Business process management.
Vlahakis, G., Apostolou, D., & Kopanaki, E. (2018). Enabling situation awareness with supply
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Development (EESED 2016). Atlantis Press.
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Appendices
Appendix A: Brochure design
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Appendix B: Sponsorship Proposal
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