Comparison of Olympics and FIFA World Cup

Running Head: Business Events
BUSINESS EVENTS

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Business Events
Table of Contents
Introduction................................................................................................................................3
Comparison and discussion of both events................................................................................4
Reflection...................................................................................................................................7
Conclusion..................................................................................................................................7
Reference list..............................................................................................................................8

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Business Events
Introduction
Event management industry is growing rapidly throughout the world and this industry is
contributing to the global economy. This study focuses on comparison of all aspects such as
impact, marketing strategy and gaps of two large events Olympics and the FIFA World cup.
In addition, this paper is adding recommendation to improve management of these kinds of
events.
Background of events (Olympics and FIFA World cup)
Olympics and FIFA World cup are two different kinds of sports events that attract people
from all over the world. Olympic mega-event consists of two categories such as summer
Olympic and winter Olympic. The first event of Olympic had taken place in Athens, Greece
in the year of 1896 (Olympic.org, 2019). Since that time, this mega event is being arranged in
every four years. Summer and winter Olympics takes place two years apart from each other.
Near about 200 nations participate in this mega event. On another hand, Jones (2017) have
mentioned that FIFA World cup is the football competition between national football teams
of men from countries that are members of FIFA and other global governing bodies of Sports.
Target market
Olympic Games consist of 33 different sports and this event considers all kinds of sports
lovers as their target market. According to Müller & Gaffney (2018), sportspersons from
more than 200 nations take an active part in Olympic Games and people from these countries
come to watch matches of Olympics. Due to this reason, organizers are being able to get huge
amount of profit from organizing this mega event. On the other hand, FIFA World cup
organizers target football fans towards this event. People from all over the world prefer to
watch FIFA World Cup and this aspect can be considered as the main reason behind success