International Business Solved Assignment (Doc)
Added on 2021-02-20
14 Pages4492 Words38 Views
Professional Development
|
|
|
Business
ExecutiveSummary:Entering a new market is very tough for any company nowadays. Competition is verymuch increased and major changes need to be done by any company if it wants top enterinternational market. Rules and Regulations are totally different of various countries. Jollibee is afood corporation which is thinking to expand its business in other countries. It should followdifferent strategies before entering new market and it should various innovation in its productand different other innovative techniques should be used by him to enter and compete in newmarket.
Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1Strategy Applied for Foreign Entry.............................................................................................1Competitive Dynamics.................................................................................................................3Organisational Structure of Jollibee Food Corporation...............................................................4Knowledge management in organisation.....................................................................................5Innovation...................................................................................................................................6CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9
INTRODUCTIONInternational Business means commerce of products, technology, service,knowledge or capital across national borders or can be said at a global level. It is alsocalled as globalization. It consists of transactions of goods and services cross bordersthat is in between two or more countries. Economic Resources contains people, capitaland skills that can be transferred across borders with the intention of producing physicalgoods and services like banking, construction and insurance. To start a businessoverseas the companies, need to establish a separate market into global market.Jollibee is one of the biggest fast food chains established in Philippines. The companyhas a wide network and is operating in over 750 stores. Jollibee is a dominant leader ofthe Philippines and enjoys such a big share of market that is in total more than all othermultinational brands combined. The report will highlight the facts about the foreignstrategies that company is adopting to enter the international business. The competitivedynamics that the company will face, which organisational structure should thecompany choose. Furthermore, the knowledge management of the company, fromwhere the sources will be collected and finally the innovation in the goods and servicesof Jollibee would be there that will help them to capture the international market as well(Sestu, Majocchi and D’Angelo, 2018). MAIN BODYStrategy Applied for Foreign EntryThe Filipino multinational fast food chain Jollibee, started out as an ice-creamparlour in 1975 and opened up as a small family restaurant in 1978. Since then, Jollibeehas expanded into more Asian countries such as Malaysia, Vietnam, and Singapore aswell as into the Middle East, Europe, and North America. Jollibee announced itsentrance into the Australian market in 2017 but the project was postponed till 2020(Sayson & Wong, 2017). It has become one of the largest franchises with over 4,000stores across 23 countries (Escobar & Blancaflor, 2018). Jollibee’s strategy is to enter into markets with significant Filipino population and onceestablishing the brand name crossover to the mainstream local customers (Santos,2019, p.1).The new opening store locations has been carefully selected to be areas witha large Asian population such as California and Hawaii (Escobar & Blancaflor, 2018).1
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
International Business and Expansion Strategies: A Case Study of Jollibeelg...
|11
|1290
|47
Strategic Management Question and Answer 2022lg...
|5
|1100
|29
Introduction to Marketing | Assignment-1lg...
|6
|972
|19
International Business across borderslg...
|16
|3869
|21
International Business Environment: Implications of Globalisation and Political Factorslg...
|7
|2526
|97
The Beast Juice Company | Case Studylg...
|14
|3504
|96