Business Expansion Assignment | Project Management

Running Head: Project Management
PROJECT MANAGEMENT
AstraZeneca plc.

Project Management 1
Table of Contents
Executive Summary.........................................................................................................................1
Introduction......................................................................................................................................1
Project Description.......................................................................................................................1
Project Objective..........................................................................................................................2
Project Success and Failure Factors.............................................................................................2
Managerial Challenge......................................................................................................................3
Application of Project Management to the Challenge.....................................................................4
Application of Operations Management to the Challenge..............................................................4
Application of Information Systems Management to the Challenge...............................................5
Approach to Measurement of Quality post-project.........................................................................6
Assignment of the Project Sponsor and project Team.....................................................................6
Requirements of Training................................................................................................................7
Work Breakdown Structure.............................................................................................................7
Gantt chart.......................................................................................................................................8
Critical Path.....................................................................................................................................9
Budget Schedule............................................................................................................................10
Conclusion.....................................................................................................................................11
References......................................................................................................................................12

Project Management 2
Executive Summary
The project management team of the AstraZeneca plc. explain a wide scope for the expansion of
its business. The formulation of project initiation team along with maintaining the existing
relationship with its customers and well formulation of the different business processes is
difficult. Consideration of different strategies which are mentioned in the work breakdown
structure enables the organization in considering its apt situation with the required implantation.
Introduction
AstraZeneca plc. is considered as a famous multinational pharmaceutical organization. During
2013, it moved its headquarter to Cambridge, England. It is dealing with a wide range of
products. It mainly produces products for major diseases such as gastrointestinal, cancer
infection, respiratory, neuroscience, and inflammation. The organization came to existence
during 1999, due to the merger of the Swedish Astra AB and the English Zeneca Group. Its wide
range of products and its quality makes it popular among the people of different countries.
Project Description
In this project, we will study the problem which faced by AstraZeneca during its lifetime. It finds
that there is huge scope for it to expand its own business. During its expansion, the main problem
which faced by the organization is that it finds difficulty in establishment of initiation team of the
project and also in maintaining the existing relationship with its potential customers. In addition,
it also faced a great challenge in the development of different business procedures (Khanna,
2012). All these problems reduce the profitability of the organization and work as hurdles in the
accomplishment of the expansion program.

Project Management 3
Project Objective
The objective of the project is to consider the strategies with the improved processes which
would improve the organization in considering the apt situation with the needed implementation.
It is necessary for the organization to develop different strategies which prove helpful for the
organization in making relationship with its existing clients as well as customers.
Project Success and Failure Factors
Project Success factor
Improved process strategies with considering the apt situation can efficiently develop by
focusing on following factors:
 Project Members Involvement: The absence of project member involvement influences
the success of the project in high context. The project may fail if project members in
developing the improved strategies are not involved in an efficient manner. Even when
delivered on predetermined budget, and time. If lack involvement of project members is
there, the whole project can become a failure (Kerzner, 2013). So, project members
should include during the development of strategies for resolving the problem.
 Support of Executive Management: This affects the progress and process of project and
absence of input from executive can put a project at a serious disadvantage.
 Clear Statement of requirements: This refers to the required and base level requirements.
The project manager is able to reduce the effect of change by creating an obtainable and
base level of requirements (Davenport, 2013). The high benefit of this factor is that
project manager can better prepare towards priorities of the next phase of a project.