Business Expansion - The Café Pod Coffee Co.

Business Expansion
Student’s details

Business Expansion 1
Contents
Introduction......................................................................................................................................1
Impact of globalization: Cafe Pod Coffee Co.................................................................................2
Information transfer.....................................................................................................................2
Interconnectedness.......................................................................................................................2
Policies changes...........................................................................................................................2
Increased Efficiency.....................................................................................................................3
Increasing trends and cultural diversity.......................................................................................3
SWOT analysis for business expansion...........................................................................................4
Strengths.......................................................................................................................................4
Weaknesses..................................................................................................................................4
Opportunities................................................................................................................................5
Threats..........................................................................................................................................5
PESTLE analysis for business expansion........................................................................................5
Political........................................................................................................................................6
Economic.....................................................................................................................................6
Social............................................................................................................................................6
Technological...............................................................................................................................7
Legal.............................................................................................................................................7
Environment.................................................................................................................................7
Marketing Strategy..........................................................................................................................8
Recommended expansion Strategies...............................................................................................9
Merger and acquisition.................................................................................................................9
Tie up.........................................................................................................................................10
Franchises...................................................................................................................................10
Online selling.............................................................................................................................11
Conclusion.....................................................................................................................................11
Bibliography..................................................................................................................................13

Business Expansion 2
Introduction
The growth and success of a company widely depend on the quality of the products offered by
the company and the demand for the product enjoyed by the company from different markets.
The Café pod coffee co. has been adopted many strategies to developed an independent coffee
café company which is founded in South London (Cafe pod coffee co., 2020).
The organizational vision of the company is to provide strong and exciting coffee for the people
who love adventurous coffee. Towards the fulfillment of the vision of the company, the company
is aiming to provide high-quality coffee to develop and increase the effectiveness of
organizational operation and increase the harmony with the wants and needs of the consumers.
The Café pod coffee co. was founded by Peter Grainger and Brent Hadfield in South London.
The mission of the company is to empower the people to do great by the premium taste of coffee
that has been developed by the organization. Thus, the mission of the organization comprises the
empowerment of employees, community upliftment and innovations to provide exceptional
experiences to the customers (Cafe pod coffee co., 2020). In the year 2018, the total revenue
of the company was $ 6 million which shows the popularity and market hold of the company.
The company is offering a diverse range of products to targets a wide range of coffee drinkers
(Endole, 2020).
This discussion covers business development and expansion strategies for the Café pod coffee co
with analyzing of marketing Strategies, SWOT and PESTLE analysis of the company.

Business Expansion 3
Impact of globalization: Cafe Pod Coffee Co.
Globalization is a frequently used term in today's business environment which refers to increased
interaction and integration of people, trades, and government of the various countries throughout
the globe. The increased interaction of people and trade through communication technology,
flexible trade policies, and development in transportation create immense opportunities for the
business and trade and economic growth of many countries around the world (Gulmez, 2017).
Thus it is notable that in the growth of any business organization globalization plays a significant
role including café pod coffee co.
Information transfer
With the concept of globalization and technology advancement in information technology also
has been developed. This advanced information technology enables business organizations to do
business deals beyond boundaries. This globalization and technology advancement provided new
channels to the company to make the easy transfer of the information on the global platform
(Aslam et al., 2018).
Interconnectedness
Free immigrants and free trade increased the interconnectedness of people and countries in the
world, which opened new global markets for business organizations. The concept of
globalization opened up many new markets for the company by increasing communication and
business awareness around the globe (Lund et al., 2019). The globalization is helping the
company by developing new connections with customers day by day. Besides, many countries
across the globe are investing and creating a partnership within the business.

Business Expansion 4
Policies changes
Globalization brought too many changes and modifications in policies and regulations related to
international trades in various countries including the UK. Trade policies of the country allow
business managers or companies to expand their business beyond the national boundaries which
were restricted before the evolution of the concept of globalization. The concept of globalization
or global villages forced the governments of the various countries to allow free trade and
movement of people. The free trade policy is a very important concept for the company to
expand its operations worldwide (GMU, 2020).
Increased Efficiency
For the business expansion and development money transfer technology, technology
advancement in financial services and developed financial services also play a crucial role for
companies including Café pod coffee co. Entrepreneur system planning (ERP) systems are
helped to increase global trade efficiency. The technology advancement and innovation push
efficient environment for global trade. Technology advancement empowers business efficiency
in global trades and facilities to Café pod coffee co in cost minimization and profit
maximization, which is the ultimate goal of any business organization (Module Trade, 2018).
Increasing trends and cultural diversity
This concept of globalization led mixed up of many cultures throughout various countries in the
world which increase the demand of certain business or products which belongs to their native
culture or country in another culture and country (Hong & Cheon, 2017 ). For example,
people who belong to London and had developed the taste of the products of Café pod coffee co.
will seek the same taste in another country when the traveled or moved to another country.
Hence it is a greater opportunity for the company to expand the business at the global platform to
serve the initial customers and to develop new customers.

Business Expansion 5
SWOT analysis for business expansion
To enter the global market and for global business, the business managers need to identify
internal affecting factors such as strength, weakness, opportunities, and challenges for the
company. It is also important for business managers to formulate business strategies according to
the SWOT analysis of the organization for the success of the operations (Ommani, 2011). Here
we discuss SWOT analysis of café pod coffee co. for the global business expansions of the
company.
Strengths
In the UK's coffee café line café pod coffee is one of the most renowned names. The company
offers a wide range of products and has a vast market capitalization in the country.
Organizational vision and vision statements effectively resemble the progressive measures of the
organization. The vision of the company indicates that the company is intended to maximize the
market share and want to grab the top position in the café market (Cafe pod coffee co.,
2020). Also, the organizational mission is focused on providing high-quality products or coffee
to the customers. The company also uses LML technology in the operations which is helpful to
improve the quality of the products offered by the company (Cafepod, 2020).
Weaknesses
Apart from many strengths and advantages, the company also suffering some weaknesses. It has
been identified that the company does not have a good relationship with some stakeholders such
as suppliers which results in severe irregularities in operations and production. Apart from
operations, research and development department of the company is also suffering from a
shortage of raw material. The decision-making process in the company is also highly centralized
in the hands of top managers. Thus, this practice reduces employee's participation in decision
making which leads employee's dissatisfaction and low morale. It also has been identified that