Table of ContentsINTRODUCTION...........................................................................................................................1Secondary data analysis...................................................................................................................11.4 Review of academic sources.................................................................................................4Research objective and design.........................................................................................................6Aim:.............................................................................................................................................6Objectives:...................................................................................................................................6Research type..............................................................................................................................6Data collection method...............................................................................................................6Research approach:.....................................................................................................................7Research Design..........................................................................................................................8Data analysis...............................................................................................................................8Sampling.....................................................................................................................................8Cover Letter for Questionnaire...................................................................................................9Questionnaire..............................................................................................................................9CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
Index of TablesTable 1 English wine industry.........................................................................................................2Table 2: Popular drinks in UK.........................................................................................................21
INTRODUCTIONMarketing can be determined as a communication process through which organizationconveys information regarding their product and services. This process is very importantcompanies as it enable to develop good perception regarding customers mind towards theproduct. Present research is on business expansion for ViniSicily which produces red and whitewine in Italy for more than three centuries. Different ways with the help of which cite firm willbe able to make business expansion at UK. Secondary data analysisThe UK has been regarded as a premium wine producing region that also has a presence of 500vineyards that are spread over England and Wales (Sparkling Wine, 2016). They cover an area of4,500 acres which further leads to production of sparkling and still wines.Table 1 English wine industryNumber of Vineyards:470Average Size of Vineyard:4.3 HectaresAnnual Production (2014):6.3m bottlesTotal Hectare under vine:2,000+ Hectares(Source: Key facts, 2015)UK is one of the largest market for wine and according to a data, the most popular drinksin UK is as follows:Table 2: Popular drinks in UKAt restaurantIn a PubAt HomeWhite wineLargerRed wineRed wineCiderWhite wineLargerAleLargerFrom this it can be stated that at homes the most refereed drink is red wine. According tothis data people of UK mainly prefer to drink red wine followed by white wine. On the otherhand, people who visit restaurants prefer to have white wine as their first preference and arefollowed by red wine. In addition to this, the rate of UK per capita wine consumption isincreasing at an increasing rate (Wine Consumption To Rebound In 2015, 2014). According to2
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