Strategies for Garments Business Improvement and Expansion Memo

This report presents a business expansion memo aimed at improving the performance of a garments business. The memo identifies key issues such as declining sales due to outdated selling techniques, lack of innovation, and quality concerns. It proposes strategies to address these challenges, including improving product quality, refining marketing skills, gathering customer feedback, and leveraging social media. The memo emphasizes the importance of online marketing and quality control to enhance the brand's reputation and increase sales. It suggests a detailed approach to improve the overall market performance and regain the store's competitive position by focusing on customer satisfaction and effective marketing strategies. The memo also references key factors for international market expansion and includes a reference list for further reading.

BUSINESS EXPANSION

Memo
To: Abrader Singh Chiara, store owner
From: Director of company ABC
Date: September 2019
Subject: Improvement and expansion of garments business industry in market
Dear Sir,
The basic explanation behind the notice is to make the awareness of expansion in the recent
business. The garments based business is one of the topmost profitable businesses which could
be very meaningfully convenient. There are basically several types of reasons which are behind
the process of selling the garments. The local manufacturers are making the process from
cheaper materials that lowered the quality of the garments being sold in the international market
(Hertel-Fernandez et al. 2016, p. 241).
The reputations of the companies are another reason which might be the main reason of not
getting the orders from the foreign countries. The reputation and treatability are the main things
which help the customers to rely on the particular brand made cloths. The total number of orders
is not made in bulk as per the reason of less reputation. The orders are not convened with the
assurances of the quality which could make the finalization of the future based relationship. This
could be improved keeping the quality check and the particular basis of product expansion in the
international market.
By and by, the store deals are simply 47% that is less as a correlation with 2017 and introductory
seven months of 2018. The reliably fall in deals impacts the notoriety of the store. Because of the
above reasons, presently the store position is including in the last ten stores in the market
execution list. Along these lines, I recommend some new standards to raise the deals and these
additionally help to reach at the top in the general market execution list. Here are a few
fundamentals that figure all merchants would be brilliant to attribute to in the event that they
want to succeed (Rey-Martí et al. 2015, p. 812).
The process of expansion in the international market needed to have some sort of marketing
strategies that could be convinced in the perception. The process of implementing online such
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as the social marketing and the offline marketing are needed to be convinced in the recent future.
It will be helpful in giving a clear feedback also in terms of the demand about the product. Then
ultimate expansion of the processes in intentional marketing are however depends on this factors
which are being described
 Improving quality of the agreements
 Strategy improvement of the marketing skills
 Getting the feedback from customers for improvement
 Improving the quality of the materials
 Social media basis of marketing enhancement
A debt of gratitude is in order for offering me to your fundamental time and I trust that you will
give me reaction from the get-go my imaginative thought which improves the offers of our store.
On the off chance that you have any inquiry or uncertainty identified with these techniques, if
you don't mind contact with me.
Sincerely,
Company Manager
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Reference list
Rey-Martí, A., Porcar, A.T. and Mas-Tur, A., 2015. Linking female entrepreneurs' motivation to
business survival. Journal of Business Research, 68(4), pp.810-814.
Hertel-Fernandez, A., Skocpol, T. and Lynch, D., 2016. Business associations, conservative
networks, and the ongoing Republican war over Medicaid expansion. Journal of health politics,
policy and law, 41(2), pp.239-286.
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