Business Expansion - Marvin and Smith’s coffee shop

Added on - 21 Feb 2021

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Business Expansion
TABLE OF CONTENTS1. Justification of the choice of the country:....................................................................................12. Marketing mix in relation to expansion:......................................................................................23. Potential challenges in between Human Resources Management and Marketing and their inter-linkages:...........................................................................................................................................34. Influence of profitability and liquidity ratio on business:............................................................55. Summary:.....................................................................................................................................6REFERENCES................................................................................................................................7
1. Justification of the choice of the country:Marvin and Smith’s coffee shop were thinking about the business expansion(Windolf,2018). After research on the case study it has been justified that Marvin and Smith’s coffee shopshould expand their business in the Finland. It is the best option to grow the shop in this countrybecause Finland is comes on world's first number country who consume coffee. The rate ofconsumption of Finland is 12kg per capita per year, it is very high in comparisons to othercountries in the worldwide.Cafe environment and life style of Finland:The trend of consuming more coffee in Finland is due to the extreme cold, thetemperature of such country is go even minus 40 degrees in northern regions of Finland and thewarm cup of coffee invites them to consume and relax(Osiyevskyy and Zargarzadeh, 2015). Theculture of Finland is having a deep relation with coffee. Coffee is almost served in front ofeverybody. It is consider as rude to leave any cafe before everyone has finished their coffee. Toopen the Marvin and Smith’s coffee shop in such country is quite better choice because thiscountry is always the attraction point if the tourists. The best place to open cafe in Finland is inHelsinki as in the heart of the country. Some of the famous coffee house in the city shows theindividual interest in the coffee. In Finland coffee is usually served with the cake. Thecombination of the coffee and cakes makes fall in love the people in Finland.Political conditions and ethics consideration:Marvin and Smith’s coffee shopshould apply for the start up grant to the localemployment and economic office of Finland(Vida, 2015). It is very important to familiar withthe law and regulation in the field. The peoples of Finland is very attentive towards the code ofethics and rule followed by the cafes and hotels. Marvin and Smith’s coffee shop should haveclear agreement with the concern authority. The political environment in Finland is verysupportive to havi8ng start up of nay new business in the country. There is an rule regarding thestaff working in the enterprise in Finland that should be must followed and the rules andregulations regarding the start up should must be followed by the Marvin and Smith’s coffeeshop. For having an impressive image in the Finland Marvin and Smith’s coffee shop has to dotheir business ethically and with loyalty.Geographical conditions and suitability of business:1
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