Financial Analysis of Imperial Brand Plc

Business Finance

Table of Contents
1. EXECUTIVE SUMMARY.........................................................................................................3
2. BUSINESS ENVIRONMENT....................................................................................................3
2.1 Description of business:.........................................................................................................3
2.2 Industry overview:.................................................................................................................3
2.3 Competitors and market positioning......................................................................................5
3. DATA ANALYSIS AND DISCUSSION...................................................................................5
3.1 Financial analysis:..................................................................................................................5
3.2 Different categories of ratios:................................................................................................6
3.3 Calculation of ratios:..............................................................................................................7
4. FINDINGS AND RECOMMENDATIONS.............................................................................10
CONCLUSION..............................................................................................................................19
REFERENCES..............................................................................................................................20

1. EXECUTIVE SUMMARY
The project report summarise about overall analysis of UK stock market listed company
which is Imperial brand plc. The initial part of abstracts about industrial review of company that
is involved in tobacco sector. In addition, financial analysis is done by help of ratio analysis
technique and a range of ratios are calculated such as profitability ratio, liquidity ratio and many
more.
2. BUSINESS ENVIRONMENT
2.1 Description of business:
Imperial brands plc is a British multinational tobacco company whose headquarter is in
Bristol, United Kingdom. This company was founded in year 1901, almost 119 years ago. The
company sell its products and services in more then 160 countries as well as they sell almost 320
billion cigarettes in a year (About Imperial brand plc, 2019). This company had about 51
factories all around the world. The company is world's fourth biggest international cigarette
company. As well as they are world's largest producer of tobacco products such as cigars, fine
cut tobacco and many more. In current time period there are more then 33000 employees who
are working with this company at global level.
Management and governance- Imperial brands plc delivering different range of products and
services by applying shared growth ambition strategy (Julien, 2018). The framework offers key
basis for promoting higher standards of corporate governance in Imperial brands plc.
The group risk committee is one of the most senior body which is responsible for assessing and
monitoring risk profit of company. This committee reports issues in according to Imperial brand
plc reputation risk control framework.
2.2 Industry overview:
Imperial brands plc is one of the biggest tobacco manufacturer and seller all around of
United Kingdom and world. The tobacco industry in UK employs about 5000 people. Industrial
revenue in year 2019 was of 480 million pounds in entire UK. As well as Imperial brand plc and
British American tobacco plc are two companies which are leading whole tobacco industry of
world.

In the context of Barclays plc, SWOT is done below which is as follows:
SWOT analysis- This technique is being used in order to do micro environment analysis. It
assess strength, weakness, opportunities and threats.
Strength- It is related to those positive elements which a company has internally (Charter, 2017).
Imperial brands plc has below mentioned strengths:
 Company has an effective cost structure that helps them in keeping overall cost lower
then standards.
 Imperial company has a strong financial position which consecutive revenues in last 5
years which is a key strength.
Weakness- It is related to those negative elements which a company has internally. Imperial
brands plc has below mentioned weaknesses:
 Above company has a lower current ratio that shows their inability to make payment of
short term debts.
 This company has not conducted complete market research in last two years which is a
huge weakness to them.
Opportunities- This is linked with positive aspects of external environment which can benefit to
companies (Owen, Botelho and Anwar, 2016). Imperial brand plc has below mentioned
opportunities:
 This company has an opportunity to expand own business on e-commerce which may
lead to higher sales revenue.
 They have opportunity to do promotion of products and services through social media
that can be helpful for them to do marketing at lower cost.
Threats- This is linked with negative aspects of external environment which can affect negatively
to companies. Imperial brand plc has below mentioned threats:
 Political uncertainties in the UK can affect to this bank because they will not be able to
manage all activities.
 Increased level of competition is also a big threat for this enterprise.

2.3 Competitors and market positioning.
Competitors analysis- This can be defined as a systematic process of analysing number of
competitors which a business entity has in external environment (Mazzucato and Penna, 2015).
Such as Imperial brand plc has below mentioned competitors which are as follows:
Competitors of Barclays plc
S. No. Name of company
1 Altria
2 Reynolds American
3 British American Tobacco Plc
4 Japan Tobacco
5 Philip Morris International Plc
6 Vector Group Plc
7 Alliance one international incorporation
8 Swedish match AB
Market positioning- This can be defined as an ability to influence consumer perception regards to
a product relative to competitors. In other words, it is being used in order to assess market share
of a company in external environment. In the aspect of above company, market share is
fluctuating time to time because of tough competition. The market share of this company was of
7.2% in year 2015 that raised year after year. Such as in year 2017, it was of 8.5% and 9.2% in
year 2018.
3. DATA ANALYSIS AND DISCUSSION
3.1 Financial analysis:
The term financial analysis can be defined as a technique of gathering all sort of
monetary data and making proper analysis in an effective manner. There are different kinds of

techniques in order to conduct financial analysis such as ratio analysis, vertical analysis and
many more. In the context of above Imperial brand plc, ratio analysis technique is applied for
making financial analysis.
3.2 Different categories of ratios:
Ratio analysis- It can be defined as a type of technique which is related to computing a range of
ratios with an objective of financial analysis (Grjebine and Tripier, 2016). There are a vital range
of ratios and some of them are mentioned below in such manner:
1. Profitability ratio- This ratio is computed in order to make proper analysis of profitability in an
effective manner. Under it, various kinds of ratios are included which are as follows:
 Gross profit ratio
 Net profit ratio
 Operating profit ratio
2. Liquidity ratio- Under it, different types of ratios are included in order to analyse liquidity
position of companies (Haseeb, 2018). By help of this ratio, business entities become able to
know whether they are able to make short term debts or not. Herein, below some key liquidity
ratios are mentioned that are as follows:
 Current ratio
 Quick ratio
3. Efficiency ratio- It is defined as a type of ratio which shows the expenses as % of revenues
with some variations (Maxfield, 2019). This is essential for companies to compute amount of
expenses which they spend in order to gain revenues. Herein, below some key efficiency ratios
are mentioned that are as follows:
 Inventory turn over ratio
 Accounts receivable turnover ratio
 Accounts payable turnover ratio
 Total assets turnover ratio
 Fixed assets turnover ratio