Table of Contents ..........................................................................................................................................................2 INTRODUCTION...........................................................................................................................3 PART 1............................................................................................................................................3 1 The purpose of preparing a budget and the process that company needs to follow as well as the use of budget in development of a business model...............................................................3 2 Traditional Budgeting approaches to plan the future cost management for the business........5 3 Analysing whether traditional budgetary system is appropriate to all or any parts of the business in its planned future....................................................................................................7 PART 2............................................................................................................................................8 4 Understanding of the alternative budget methods and their drawbacks..................................8 5 Examples of different Budgeting methods mentioned............................................................9 6 Analysis of the appropriateness of the budgeting method for the company..........................11 CONCLUSION.............................................................................................................................12 REFERENCES..............................................................................................................................13
INTRODUCTION Budgeting is a planning of a specific budget that outlines the financial and operational goals of the business. Budget is made to estimate the future expenditure of the business of the upcoming financial year. The basic process of budgeting involves analysis of the fixed and variable costs of the business and then deciding to allocate the funds in order to reflect the organizational goals. This report will highlight the purpose and process of preparing the budget for business and the contribution of budget in preparing a business model. The report will also highlight the traditional budgeting approaches and its use in estimating the future cost as well as the use of traditional budgetary system in different parts of the business. Further the report will focus on the alternative budget methods to improve on traditional approach along with the drawbacks. PART 1 1 The purpose of preparing a budget and the process that company needs to follow as well as the use of budget in development of a business model. Purpose-The purpose of preparing a budget serves to three main components-ï‚·Forecast of income and expenditure-Budgeting is important in the planning process of the business. The company need to predict its profitability in the business before implementing any strategy (Kavussanos and Visvikis, 2016). The budget helps in forecasting the future incomes and expenditure on the basis of past activities and hence able to forecast the profitability of the business.ï‚·Tool for decision making-The purpose of the budget is to provide a financial framework that helps in the decision making process for the company in various activities. For example the budget predicts the outcomes of the advertising cost and returns and hence help the company to decide whether to invest the money in advertising activity or not(Brigham and et.al., 2016). ï‚·Monitor business performance-The main purpose of the budgeting is to monitor and measure the actual business performance with the estimated performance so as to lower down the variance (difference between the actual and the expected) in the business (Purpose of Budgeting, 2018).
Process of preparing a budget by organization-The following are the steps involved in the budget preparation of an organization- 11Strategic Plan-The first step in the budget preparation involves having a written strategic plan. This thing ensures the use of organizational resources in supporting a particular strategy of the organization. In simple terms it means budgeting towards the vision of the company(Antony, Rodgers and Gijo, 2016). 11BusinessGoals-Thebusinessgoalsarethestepsthattheorganizationtakesto implement its strategic plan and these goals are to be funded by the budget being prepared. Hence, this step involves implementing the business goals so that the budget will able to estimate the financial requirements for achieving these goals. 11Revenue projections-Revenue projections are the estimates of the revenue by the company in the upcoming year. These projections are based on the historical financial performance of the company (Webb, 2015). These projections should link with the organizational goal in order to initiate the business growth. 11Fixed cost projections-This step involves estimating fixed costs for the company on the basis of current and past fixed expenses by the company such as salary of the employees, rent, electricity and other fixed costs of the company. 11Variable cost projections– It involves the fluctuating costs of the company that needs to be controlled in order to gain more revenue. For example- supply costs, overtime costs etc(Gibb, 2016). 11Annual Goal expenses-This steps involves budgeting the goal oriented costs of the company. For example- if the sales department of the company has a goal of increasing the sales by 10% then the cost incurred I achieving this goal such as marketing and promotional costs, travelling costs etc., should also be estimated by the budget(Doss and et.al., 2017). 11Target profit margin-This step involves setting up targets for profits of the company which is the primary objective of business. Here the estimates of profit are being made as the targets to be achieved by the company(Fairclough, 2016). 11Board approval-This step involves the approval of the budget by the board president or the owner of the company. This involves review of the owner in relation to the expected performance and the actual performance of the business.
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11Budget review-Here the Budget is reviewed by a particular committee in-charged and the various variances in the performance are being identified along with the issues with it (10 Steps to Developing and Managing a Budget,2016). 111Dealing with budget variances-In this step there is the determination of the cause for the variance identified in the above step and the strategies and solutions to reduce this variances are being implemented to improve the actual performance(Loader and Norton, 2015). Use of budget process in developing a business model for SnappyDrinks Plc- The development of business model for SnappyDrinks Plc involves different activities and the use of budget steps for this development are given below- ï‚·Innovation process of the new product (Health drink with Low-sugar exotic fruit flavours)- The budget steps such as determination of fixed and variable costs of the product will give a clear picture of the total cost of the innovation process. ï‚·Planning of marketing campaign-The marketing campaign needs to be planned in order to carry forward the goods innovated in the market. This will involve the annual goal expenses estimation by budget process that will include the cost of the different marketing and sales goals by SnappyDrinks Plc(Dhingra and et.al., 2016). ï‚·Expansion of the sales team-This will include the estimation of the revenues from the budget process of the company so that managers of SnappyDrinks Plc are able to undertake the cost of increasing the sales staffs of the company. ï‚·Expansion of the business in other countries-SnappyDrinks Plc is planning to expand its business in Gulf countries, North America and China. So the company needs to frame a strategic plan for this process as well as estimate the revenues of the company so that it gets an clear idea of investing those funds in these countries. 2 Traditional Budgeting approaches to plan the future cost management for the business Traditional budgeting is a method of budgeting that depends on the exact preceding year's spending to the budgeting of the current year. The companies prefer this type of budgeting in order to prepare the budget quickly with the available data without any complications(Webb, 2015).
Incremental Budgeting-An incremental budget refers to the preparation of budget using the previous period's budget or actual performance along with adding the incremental amounts for the new budget. SnappyDrinks Plc can use the incremental budgeting technique that will involve analysis of its past expenses incurred by the company and estimating the expected revenues and expenses by the company. This can be explained further by following example- Particulars Initial investmentCurrent YearNext Year productenergy drinksenergy drinks No. Of consumers (UK region)20003000 average selling price200200 revenue400000600000 product No. Of consumers (EU region)40005000 average selling price160160 revenue640000800000 Total revenue (cash inflows)10400001400000 Operating expenses Advertisement20002000 plant development2000015002000 purchasing machinery300001500 equipment20000500 Total expenses(cash outflows)2500035006000 net cash flow-2500010365001394000
Capital invested600000000 bank loan100000000 Opening balance of cash700000000699975000701011500 Closing. Balance of cash699975000701011500702405500 From the above table of cash flow statement it can be observed that the fixed expenses of the company such as operating expenses varies as according to the estimated year as the company will have to innovate its products in the upcoming year. This statement gives the clear analysis of the current year costs and shows its changes as by adding up of more customers being estimated in the next year. This will let SnappyDrinks Plc to identify the various costs to be incurred in addition of the current year costs of the company and also predict the expenses to be incurred by the comp[any in upcoming year(Gibb, 2016). 3 Analysing whether traditional budgetary system is appropriate to all or any parts of the business in its planned future. Importance of traditional budgetary system in the business- ï‚·Offers a solid framework of control- Since the traditional budgetary system is based on the reference point that is the data of the previous year, it becomes easy in managing the financial activities of the organization. Alternatively this data allows the SnappyDrinks Plc to base their budget on a solid framework which makes it as easy control for the company (Gibb, 2016). ï‚·Traditional budgeting becomes the part of the organization- The traditional budgeting method is simple in nature and hence it becomes the part of the organizationand it becomes familiar with it(Chittenden and Derregia, 2015). Use of the budget in different departments of the organization- Marketing and Sales Department-The method of traditional budgeting can be useful to the sales and marketing department of SnappyDrinks Plc as it will indicate the current year sales and will predict the estimated sales in the next year by determining the cost that is incurred in the previous year (Kavussanos and Visvikis, 2016).Also in case of marketing and promotional
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activities the method will flash the outcomes of promotional activities in previous year and be able to predict the next year expenses. Operations department-The traditional budget system will display the previous year cost of production incurred and thus it will predict the upcoming year's cost as according to the rising demand and inflation in the economy(Morcol and et.al., 2017). Finance department-Traditional budgetary system can be useful for the finance department to determine the profit of the company as on the basis of the previous year's profit. Also, the company can be able to analyse its financial stability. Thus,thetraditionalbudgetapproachwillbeappropriatetoallthepartsofthe organization in estimating the costs and revenues for SnappyDrinks Plc. PART 2 4 Understanding of the alternative budget methods and their drawbacks Rollingbudgetmethod-Rollingbudgetalsoknownascontinuousbudgetinginvolves continuous update of the new budget period after the completion of one budget period. It simply involves the incremental extension of the existing budget model. This helps the business in always having a budget that extends one year into future. Zero based budgeting method-Zero based budgeting is a method in which all the expenses are justified for every new period. The process starts with zero base and every function of the organization is analysed for its needs and costs. Budgets are later built around the requirements for the upcoming period(Storey, 2016). Activity based budgeting method-Activity based budgeting is a system that records, researches and analyses the activities that leads to the cost for a business. Activity based budgets are more than adjusting previous budgets to account for inflation or business development. This method considers both qualitative and quantitative aspects of the budget for the company(Kavussanos and Visvikis, 2016). Improvement attempts of the methods on the traditional approach
Traditional Budgeting method Rolling Budget method Zero Based budgeting method Activity based Budgeting method Traditionalbudgeting is concerned with the analysisofprevious yearexpensesto estimatetheup comingyear's expensesofthe business.Itis concernedwiththe estimation of financial expensesofthe company(Ahrensand Ferry, 2015). Rollingmethodis concernedwiththe addingupofbudget periodafterthe completionofthe existingperiodina month. This method is acontinuous preparation of budget inatime.Rolling betterservesbetter thanthetraditional budgetasit continuouslypredicts the costs and revenues forthecompany rather than simply one time estimation. Zerobasedbudget attemptstoimprove better than traditional budget as it involves preparation of a new budgetafterthe completionofthe previousyearandit starts from zero based so the company will be able to know its exact cost and income that is predicted,ratherthan just predicting on the pastbasis(Knight, 2015). Activity based budget tries to improve itself fromtraditional budgeting approach by consideringeachand everyactivityofthe business that leads to the cost and incomes tothefirm.It estimatesnotonly financialand quantitativebudget componentsbutalso predictsthekey activitiesrequiredto beperformedbythe organization, benchmarking and the qualitative factors for the company. DrawbacksThe main drawback of this approach is that it may not yield a budget that is more achievable thanthetraditional budgetsincethe budgets period prior to the incremental month Zero based budgets are more time consuming andcostlyasthis methodinvolves preparationofthe budget from zero, so it consumesmoretime inpreparationofthe Complexityisthe main drawback of the activitybased budgeting method as it requireslotofwork anddatainits preparation(O'Brien and Pike, 2015)
justaddedarenot revised(Martinand Hofmann, 2017). budget along with the cost at every time. 5 Examples of different Budgeting methods mentioned Rolling Budgeting Method- Zero Based Budgeting method- Activity based Budgeting method-
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6 Analysis of the appropriateness of the budgeting method for the company As according to the above observation on the techniques used by the different methods it is justified that The combination of Zero based budgeting and activity based budgeting will be useful forSnappyDrinks Plc due to following reasons- 1.The zero based budget will frame the new budget every year as according to the different business goals of SnappyDrinks Plc. 2.Every year there will be different goals for SnappyDrinks Plc in their business so it will be beneficial for the company to consider the latest aspects rather than just6 predicteing from the past activities. 3.The zero based budget will help the company to adapt the changing conditions of business and the different circumstances for the firm. 4.Activity based budget will enable the SnappyDrinks Plc to consider each and every factor responsible for its variation in costs and revenues.
5.Activity based budget will let the SnappyDrinks Plc to frame the different strategies for the business activities individually. 6.Activity based budget will also let the company identify its qualitative components to be focussed for achieving the objectives of the business. 7.Further the combination of both Zero based and activity based budgeting method will ensure the company to have the overall view of its business activities as well as provide the depth knowledge of the functioning of these activities(Ferry and Eckersley, 2015). Thus, it can be observed that the combination of both budget methods can be beneficial for SnappyDrinks Plc to overcome its different complications and also achieve its organizational objectives. CONCLUSION From the above report it is observed regarding the purpose of preparing the budget as well as the systematic process of preparing a budget for the business. Further it is observed regarding the importance of budget process in developing a business model for the organization and also the use of traditional budgeting approach for planning the future cost of the business. The report also made a study on the importance of traditional budgetary system in different parts of the business organization. Further the report focussed on the different types of budget methods that can be used by the organizations in preparation of budget, and the comparison of these Methodist with traditional budgetary method along with the drawbacks. Finally, the report concluded by stating the examples of different budget methods and the most appropriate one that can be used by an organization.
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