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Metro Cash & Carry Business Analysis

   

Added on  2020-04-15

17 Pages2901 Words311 Views
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Running head: BUSINESS FOUNDATIONBusiness foundationName of the studentName of the universityAuthor Note:
Metro Cash & Carry Business Analysis_1

2BUSINESS FOUNDATIONExecutive Summary The following research has been carried out to determine the market planning for Metro Cashand Carry outlet in India before the launch of a new product in the market. The research hasstarted with an initial introduction of the company, its business in India and the background ofthe organization. The researcher has made a detailed economic as well as supply and demandanalysis of the Indian market and has provided the detailed SWOT of the organization. Theinvestigator has also provided all the other factors that involve the launch of the new product likemarket description, justification and the value proposition of the product. The report has endedwith a detailed and positive conclusion.
Metro Cash & Carry Business Analysis_2

3BUSINESS FOUNDATIONTable of ContentsIntroduction......................................................................................................................................5Background of the Company...........................................................................................................5SWOT Table....................................................................................................................................6Table No 1- SWOT Table................................................................................................................7Market Description..........................................................................................................................7Findings...........................................................................................................................................8Explanations of the SWOT Table....................................................................................................9Recommendations..........................................................................................................................11Target Market................................................................................................................................11New Product Description...............................................................................................................12Customer Value proposition..........................................................................................................12Justification of the choice of New Product....................................................................................13Conclusion.....................................................................................................................................13References......................................................................................................................................14Appendices....................................................................................................................................16Figure 1- Annual Revenue of METRO.........................................................................................16Figure No 2- Sales Items...............................................................................................................17Figure No 3- Promotion of Metro..................................................................................................17
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4BUSINESS FOUNDATION
Metro Cash & Carry Business Analysis_4

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