Business Foundation Extended Project: Weekly Research Diary

This document is a student's weekly research diary for a Business Foundation Extended Project. The diary details the research completed each week, focusing on Amazon Prime Video's marketing strategies, research methodologies, and data analysis techniques such as PESTLE and SWOT analyses. The student outlines the sources used, including websites, company profiles, and scholarly opinions, and reflects on the knowledge gained. The diary also includes a research plan for the following week, detailing the specific information the student intends to acquire to support their group's research objectives and enhance their understanding of the business environment. The student's research aims to analyze the current positioning of the enterprise using appropriate methods and relevant data. The diary also contains the tutor's signature for each week.

Business Foundation Extended Project
Weekly Research Diary Template
General Instructions: Complete this sheet each week (go onto a second page if necessary),
print and bring it with you to the class. If you are unable to attend the class you must email it to your
tutor by 10.00am on the day of the class. You should keep copies of these diaries and hand them in as
an appendix to your individual final report.
Name: Week (tick as relevant) __1 __2 __3 __4 __5
1. Research Completed: Give details of research carried out since the last completed diary
sheet, listing sources identified and giving an outline of what use these sources are. Note that
typically these details will show evidence of leading on from the previous week’s ‘Research
Plan’. Your individual research activities should be detailed in the context of the broader
aims and objectives of your group’s research needs.
It is not easy to find accurate information about the Amazon Prime video TV provider
but still I tried my best by taking help from various sites , literatures and understand the
viewpoints of distinct authors in order to gathered necessary details. Thus, various sources
and appropriate process of accomplishing their research plan is discussed as follows:-
 Initial step which I was done for this is to analyse the subject area in suitable manner
so that I can easily collect relevant data.
 Main objective is to understand the marketing strategies that is followed by Amazon
for improving their sales performance.
 Some of the useful sources are websites, company sites, profile page, opinions
acquired through various authors and arguments which is done by scholars on specific
topic.
 Aim is to analyse the current positioning of an enterprise with the use of appropriate
methods and analyse relevant data such as; PESTLE analysis , SWOT and creative
ideas of an organization.
 Primary and secondary method is used in this research for accumulating concise
information.
Hence, in every four week I get succeeded in acquiring some useful knowledge which
aids in enhancing my overall personality by improving things in every week which is
expressed below:-

 1st week :- Identify the knowledge about Amazon in order to conduct further research
in appropriate manner.
 2nd week :- Conduct various activities for understanding the marketing strategy of an
organization in order to make decision as per relevant data.
 3rd week:- I got succeeded in accumulating depth knowledge about company
performance.
 4th week:- Acquired and understand every aspect of Amazon prime video and their
current positioning with the help of various suitable methods or websites hence forth.
2. Research Plan:Give details of your research plan for the next week. Include details of
exactly what you will be looking for and why. Typically these plans will be reflected
in‘Research Completed’ in the following week’s diary.Ensure you mention how your
individual plans support your group’s research requirements.
After analysing the research it has been analysed that major plan for coming week is
described as follows:-
 I am looking for acquiring information about organizational product which is offered
by a business entity.
 In fact it helps in improving my self knowledge about changes which might occurred
at corporate world.
 Moreover, assist me while handling any major projects on leading organizations.
 Enhance the overall personality by grabbing suitable opportunities which might
occurred at marketplace.
 In order to enhance learning it is indispensable to follow necessary steps for
minimizing the probabilities of mistakes and errors.
Signature of Tutor (to be completed in class each week)