The Importance of Business Function in Achieving Competitive Advantage

This paper discusses the importance of business functions in achieving competitive advantage. It focuses on different functions such as marketing, finance, and operations and production, and how they work together to enhance the overall profits of the company.

Business function

Business function
The importance of business function in the organization
Business functions play an important role in achieving competitive advantage. In the workplace,,
it is necessary to focus on managing the overall functions of the business so that growth can be
attained. So, in this paper the discussion will be made on different business functions.
Marketing has an important role in maintaining the overall relation with the customers. The
marketing function is also related with enhancing the brand value of the company. Nestle focuses
on marketing function as it can help to achieve competitive advantage. The marketing function is
used in which advertisements and promotions are done by the company on the social media sites.
The large market share is achieved by the company with the help of marketing function (Baker,
2016). Therefore, it is considered as one of the important function for the company.
The role of finance function in the workplace is to acquire the funds for the company and also it
emphasizes on managing the funds by proper planning (Gitman, Juchau and Flanagan, 2015).
Nestle take into consideration this function so that the overall resources of the firms can be
managed and also it is important as it helps Nestle to accomplish its goals and objectives in the
market.
Also operations and production is one of the business function through which the company
achieves profit. If there is no effective production or the operation process then it can be difficult
to maintain the entire competitive advantage.
Operations also have the role related with the human resources activities. In this the focus is
given on pay, training, communication and staffing process. It can be seen that if these activities
are not considered by the company then it can negatively affect the entire operations of the
company. It is important to be considered by the organization as it can help to motivate and also
it gives accurate information about the overall activities of the company (Brewster, Chung and
Sparrow, 2016).
Nestle emphasizes on this business function by giving proper in-house training to the employees
so that they can complete the entire activities effectively. Also, the company pays according to
the overall performance of the employees. If the overall performance of the employees is good
1

Business function
then it can be easy for them to earn incentives. The company emphasizes on the incentive policy
which also motivate the employees to give their best towards the organizational activities.
So, all these functions work together as they are interlinked. It can be seen that if marketing is
not there then there is no need to maintain the finance function and also it will not enhance the
overall sales of the company. Through marketing the sale of the company enhances in which
there is requirement of proper production and human resources in the workplace (Saraswat and
Arora, 2016).
So, it can be concluded that these functions are important to be considered by the companies so
that it can be easy to achieve growth in the competitive market and also it enhances the overall
profits of the company.
2

Business function
References
Baker, M.J., 2016. What is marketing?. In The Marketing Book(pp. 25-42). Routledge.
Brewster, C., Chung, C. and Sparrow, P., 2016. Globalizing human resource management.
Routledge.
Gitman, L.J., Juchau, R. and Flanagan, J., 2015. Principles of managerial finance. Pearson
Higher Education AU.
Saraswat, Y. and Arora, K., 2016. Non monetary rewards in manufacutring
industry. International Journal of Research in IT and Management, 6(5), pp.157-172.
3