Analysis of Company 11 RUNNING HEAD: Business Functioning Analysis of Lucky Café Company

RUNNING HEAD: Business Functioning analysis of Company
1
Name of the student-
1. Topic - Business Functioning analysis of Company
2. University name-

Business Functioning analysis of Company 2
3. Executive summary
Each and every organization is accompanied with the complex business activities and
functioning which are operated to achieve certain goals and objectives. In this report, Lucky Café
Company offering food and beverage business has been taken into consideration. This report has
shown the clear understanding on the business performance and how an entrepreneur could start
a new business.

Business Functioning analysis of Company 3
4. Table of Contents
2. Executive summary..............................................................................2
4. Introduction........................................................................................5
5. Present description of organization...........................................................5
5.2 Location of starting of new business.............................................5
5.3 Founding Team.............................................................................6
5.4 Business model of Lucky café.......................................................6
6. Opportunity-product/service idea...................................................8
6.1 Window of opportunity for the product/service (gap analysis)......8
6.3 Features and benefits of the product/service...............................9
6.4 Product/service differentiated from others in the market.............9
7. Industry and Market Analysis.........................................................9
7.1 Market demand.............................................................................9
7.2 Market segmentation..................................................................10
7.3 Market potential/Target market..................................................11
7.4 Macro-environment analysis.......................................................11
7.5 Micro-environment......................................................................13
7.6 SWOT analysis of company.........................................................14
8. Financial feasibility.......................................................................15

Business Functioning analysis of Company 4
8.1 Start- up capital requirement......................................................15
8.2 Financial analysis........................................................................16
9. Conclusion....................................................................................17
10. References...................................................................................18