Role and Importance of Business Functions: A Case Study of Asda

This report discusses the role and importance of business functions in Asda, a leading retail industry dealing in groceries, financial services, and general merchandise. The report covers the functions of marketing, finance, production, and human resources and how they collectively work together to achieve the objectives of the firm.

CW1 Business Report

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY ..................................................................................................................................3
CONCLUSION ...............................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Business organization can be termed as the entity which is being enacted for the aim to
carry on the commercial activity which involves trading and manufacturing. Their main motive
is to maximise the profits and generate highest revenue. There are many forms of business
enterprises which includes sole proprietorship, partnership, companies and many others (Cagle,
Yılmaz and Doğru, 2019). This report is based on Asda, a retail industry which deals in
groceries, financial services and general merchandise. This essay will deal with role and
importance of business functions.
MAIN BODY
The functions of business can be defined as the set of activities that are carried on by the
companies in order to yield the income of firm. Asda is a leading supermarket chain which have
many functions to undergo so that it can maximise its profitability. In context to Asda, the
importance and role different business functions are illustrated thereunder-
Marketing involves a process of introducing, communicating and promoting the offering
of the company in the market in order to spread awareness among customers. Asda's marketing
department has a role to promote and communicate the offering in which it deals already and is
about to launch so that more and more customers are attracted to make a purchase. It conducts
creative marketing in order to stay ahead of competitors. The importance of this unit is that it
helps in maintenance of the long term positive relationship with consumers so that there is
customer engagement for the successful survival of business (Farquhar, 2017).
Finance is such functional area of a business whose main task is to raise funds for the
operations of business and work on to allocate them to other units so that each department can
carry on its functions in effective manner (Mosteanu, 2020). In Asda, the main role of financial
unit is to manage, plan and acquire expenditure of the company in order to manage the resources
of it appropriately. It holds importance in company as it is a lifeblood of the organisation
because it ensures smooth functioning of business.
Production unit is such which is engaged in the process of converting the raw materials
into the finished product by various procedures. The main role of production function in Asda is
to collect the raw materials and convert them into finished output so that it is taken to the reach
of customers. Its importance is that it helps in adding the value to the offering so that

relationship is built with the customers for long time by way of quality products (Goli and et. al.,
2019).
Human resource is another functional unit whose main role in Asda is to recruit best
candidate at right place so that its functions can be carried on while it is an important functional
area in Asda as it helps in hiring the candidate with right skill and knowledge so that its goals are
achieved on time (Santhanam and et. al., 2017).
All the business functions collectively work with each other so that they can produce the
quality offering to the customers in order to accomplish its business objectives. When all units
work altogether, there is coordination being built between them which prevents confusion and
chaos that may disturb the overall performance of the company. So it is essential that the
business functions work together in Asda so that its operations are carried on effectively.

CONCLUSION
It is concluded from this essay that there are many business functions which are
undertaken by companies which includes marketing, HR, production, finance, etc. These work
altogether so that there is better coordination among all which can help in achieving the
objectives of the firm.

REFERENCES
Books and Journals
Cagle, M.N., Yılmaz, K. and Doğru, H., 2019. Digitalization of Business Functions under
Industry 4.0. Digital Business Strategies in Blockchain Ecosystems: Transformational
Design and Future of Global Business, p.105.
Farquhar, J., 2017. Marketing financial services. Macmillan Education UK.
Goli, A., and et. al., 2019. A multi-objective invasive weed optimization algorithm for robust
aggregate production planning under uncertain seasonal demand. Computing. 101(6).
pp.499-529.
Mosteanu, N.R., 2020. Finance digitalization and its impact on labour market. Technium Soc.
Sci. J.. 8. p.598.
Santhanam, N., and et. al., 2017. Impact of human resource management practices on employee
turnover intentions: Moderating role of psychological contract breach. Journal of Indian
Business Research.