Introduction to Business Functions and Key Marketing Terms - Desklib

Introduction to Business Functions

Introduction to various key marketing terms
Basis of Segmentation Segmentation
Geographic The company offers its products and services within each geographical
location at national as well as international level.
Demographic TESCO Plc, targets males and females both from lower as well as middle
income level group which could be the students,professionals or even
employees.
Psycho-graphic Traditional as well as easy going personality people can get associated with
the TESCO Plc.
Behavioural TESCO Plc. offers for every occasion as well as providing cost advantages
in different varieties (Pak and et. al., 2020).
Market segmentation
The market segmentation for TESCO Plc, comprises of the
following:

Product life cycle
This includes four different stages such as introduction of the product, its growth, the
maturity level and finally the declining stage. TESCO Plc, at the introduction stages
plans to generate the awareness of its items and developing their brand image at their
growth stage, when they attains the economies of scale they reaches to the maturity
level finally when the product is not preferred by the customer's it attains the
declining stage and reaches to zero sales even.