Social Media Analytics and Business Impact

This assignment delves into the significant influence of social media analytics on businesses. It examines various aspects like consumer behavior analysis, brand community building, customer relationship management (CRM), and sales performance enhancement through social media platforms. The papers explore how social media analytics helps understand customer sentiment, measure campaign effectiveness, and shape marketing strategies in today's digital landscape.

BUSINESS FUTURE

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
1a. Critically evaluates social media which is core competence for attain competitive
advantages...................................................................................................................................1
1b. 2 Key social media platforms as the effective internet marketing tools for UK business....2
2a. Impact of social media on profit margin of Amazon in last three years...............................4
2b. Future of social media and its implications for the enterprise in next five years..................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
In order to make high growth and profitability, business future consider several activities
that helps to promote effectiveness in the organisation (Broekemier, Chau and Seshadri, 2015).
In this context, it stated that there social media play vital role in respect to attain effectiveness.
Present report is based on the Amazon which is the online website for selling different products
with online marketing. In order to gain insight information about the present report, it covers
core competence to attain competitive advantages. Furthermore, it includes impact of the social
media on profit margin of Amazon from last three years.
MAIN BODY
1a. Critically evaluates social media which is core competence for attain competitive advantages
In respect to attain competitive advantages, in the business social media activities
considered effective results to make several advantages. In this context, following core
competence required in the social media to perform different functions and operations:
 Community management: As per the view of Broekemier, Chau and Seshadri, (2015),
in the team, community management considered important role that make several
advantages to deal and built with social perspectives. It helps to establish and building
relationship with several attributes. However, Stephen and Lamberton, (2016) stated that
community management able to considered and navigate the online sphere that assists to
promote brand with engage several customers. It also converting slowly with creative
observation among the customers.
 Creative nature: According to the point of Finch, Snook and Fung, (2016), social media
includes visuals in several forms which create for maintain creativity. In this
consideration, social media need to be placed with creative nature that includes effective
advertisements and graphic designer. Beside this, Ashley and Tuten, (2015) considered
their views that there are several resources categories that generalised and develop skills
in many ways. Hence, different perspectives also measured in services to writing and
offers the classes.
 Organised and efficient: Broekemier, Chau and Seshadri, (2015) argued that in the
social media cycle, there are several elements considered which impact positively to
spend much better. In addition to this, goal oriented task also developed to getting work
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done in systematic manner. However, Fan and Gordon, (2014) argued that individual
schedule posts setting time in the batches to recognise different activities in systematic
manner.
 Adaptive: According to the point of Du, Yalcinkaya and Bstieler, (2016), adaptive
elements considered news and social media landscapes to move very quickly. It is the
important traits for the social media manager. It is not enough to schedule the posts.
Therefore, all people willing to try with adding new features with make changes in the
posts that discussed in the particular timeline. On the other hand, Broekemier, Chau and
Seshadri, (2015) argued that it is essential to keep proper eye on the different tools of
social media such as Facebook, Twitter, etc. conversely, it also making good ideas to
check the news and stories for particular event of Amazon. Good ideas also need to be
check so that new story could be write which help to look towards the new content.
 Copy writing: Along with this, Habibi, Laroche and Richard, (2016) also stated that
copy writing is the useful perspective that helps to look towards the basic eye for design.
In addition to this, there are several kinds of essential skills considered for social media
manager who looks towards the website of the Amazon. It will also help to make
systematic work performance at workplace. However, Niedermeier, Wang and Zhang,
(2016) considered their ideas and views to develop ideal length of the Facebook post.
There are mainly 40 to 80 characteristics are regularly required in the copy writing that
adjusted for the each network. Social media conversation helps to make proper driven
activities that helps to hire someone which is familiar with marketing copy.
1b. 2 Key social media platforms as the effective internet marketing tools for UK business
In order to develop effectiveness, there are several social media platforms exist that make
effective internet marketing tools for the UK businesses. These elements help to increase
effectiveness of the enterprise in systematic manner. Furthermore, profitability and effectiveness
also developed with using different aspects of the enterprise consideration. In addition to this, it
is important tools that helps to look towards creating network and increases effectiveness to
develop profitability in the business environment. Following are certain platform considered in
the business which helps to make systematic work performance in proper manner.
Facebook: Mark Zuckerberg started Facebook in respect to create several innovations
and development of the business. In this consideration, there are some strength and weakness of
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this social media platform exist that could be impact on the effective functioning of the business.
In this way, UK businesses could advertise their products and services in order to attract people
in it. With the help of the adopted large segments, there are several activities has been
implemented to increase profitability and productivity at workplace. It is the best way to attain
overall growth and effectiveness at workplace. In addition to this, in today's time there are
several customers attracted who make systematic work performance in the business environment.
According to the business need, people are targeted at workplace that increasing effectiveness to
make overall growth in the business (Finch, Snook and Fung, 2016). Today's generation mainly
targeted towards the products and services in systematic manner through Facebook easily.
Recently, on Facebook there are live stories uploaded that make innovative and unique results at
workplace. As results, targets will be accomplish in systematic manner. Main strength of this
system is that wide adoption and ease of use. However, it considered large weaknesses in which
competitors exist which impact on the business performance to get several opportunities and
performance development programs at workplace (Fan and Gordon, 2014).
Google+: Google+ is another effective tool which used to carry innovative functions and
operations at workplace. In this regard, in UK businesses there are the fastest growing activities
has been promoted. It makes the highest growth to develop creativity and productivity at
workplace. It is the fastest growing social media site that helps to attract customers in systematic
manner at workplace. This tool contains several advantages in which business get benefits to
work in significant manner. Therefore, ease of use is the main strength that contains in the
uncluttered environment. However, it includes different weaknesses that impact negatively on
the business operations (Habibi, Laroche and Richard, 2016). In this consideration, main
disadvantage exist that is high competition among the several businesses which could be impact
on the functions and operations of the business environment. It is also well established tool as the
Facebook that increasing effectiveness of the business in systematic manner. Nowadays, this tool
generally more used as compare to other elements so that it increases effectiveness of the
business to make creative perspective and outcomes in systematic manner. It also developing
performance of the company when they provide live on Google+. There is good picture and
video quality exist which helps to attract several people in the business. It will also make
concentration to newsfeed in systematic manner (Niedermeier, Wang and Zhang, 2016).
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Snapchat and Instagram linking is major perspective which assists to begin the stories that
established and influencing the server from driving sales in several medium.
2a. Impact of social media on profit margin of Amazon in last three years
From the last 3 years, Amazon get several benefits in respect to implement their different
types of social media at workplace. In this consideration, there are several benefits to the
companies to operate more successful activities that helps to set innovations as well. Further, in
respect to expand operations and functions globally, the company get benefits to attract people in
systematic manner (Stephen and Lamberton, 2016). Plans are also implemented with promotion
products and services through social media. In this consideration, following are certain benefits
implemented with implementation of the social media:
 Invest in the e-commerce for divest traditional retailers: In respect to implement the
different benefits, in Amazon there are several benefits considered with social media
perspective. In this consideration, the chosen company has the largest market share as
compare to Wal-Mart and which is one of the largest retailer in the world. Till 2016, Wal-
Mart become market leader who increasing their sales and profitability through compete
with other businesses. After this, in 2016 Amazon developing their functions and
operations and considered as market leader in E-commerce. Hence, the company
increases their profits around 21.8% from last several years. It also helps to create better
results and effectiveness which provide great return in the enterprise (Ashley and Tuten,
2015). Amazon impact also exist because of the brick and mortar in retail industry.
 Too much retail space which know by nobody: It is also impact on the real estate.
Online sales also cover all over the 11% from several holidays in 2016. In this way,
Amazon getting more than 40% from all sales. Therefore, it impacts positively to develop
and create systematic work performance in the business environment. Therefore, Amazon
effect considered with the more store fronts. Malls and shopping centres are also
beginning with traffic drops, lease rates, etc. (Broekemier, Chau and Seshadri, 2015).
 Tax receipts also fall and everyone unable to replace it: In several years, government
provides handouts to the retailers in the term of taxes. In this consideration, stores are
build to locate headquarters. In the stores, there are property taxes receipt the decline
performance of the business continually. In the entire town, there are several operational
activities also get burden on homeowners (Ramanathan, Subramanian and Parrott, 2017).
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Amazon effect also enormous impact on the local taxes which helps to attain inevitably to
come from the residents.
 Impact on job eliminations that is staggering: Amazon effect also create major impact
on the job. This is because, growth keeps escalating around 19% in 2014 to 20% in 2015.
It is also continuously increasing in 2016 around 28%. It also takes jobs away from the
traditional retailers (Du, Yalcinkaya and Bstieler, 2016). Plans and sheds considered
more than 10,000 workers streamlines. In the early retirement, it is completely separate in
the store closing.
 Consumer goods manufacturers and suppliers are also stressed: In the Amazon, there
are several effect considered onto the consumer goods organisation. Wal-Mart considered
meeting with different big companies such as Unilever, P&G, etc. Almost 80%
competitors are exists that beat with the Amazon. It is the main cause for the consumer
goods manufacturers who cuts the own costs with including jobs and pressure in the raw
material (Taneja and Toombs, 2014). Leading in the spiral of cost cutting included for job
eliminations and additional pressure for make changes. Internet mainly gives E-
commerce to Amazon. Hence, there are several implications developed that affected on
the company.
2b. Future of social media and its implications for the enterprise in next five years
From last several years, it can be stated that social media considered implications in
systematic perspective. In this aspect, Amazon get effect through shipping and retail. There are
several programs considered by the Amazon for increasing its effectiveness in the market by
2022. Online shopping is the major aspect in the business which contributes retailers and
distributors from last several decades. It is closely related with the E-commerce and fulfilment of
the businesses. In all over the world, the chosen company operating their activities to promote
effectiveness. Hence, it impacts on the demand of the products and services (Swani, Milne and
Donthu, 2017).
The selected business trying to increase their profitability and productivity around 18.8
billion from 2040 by lorry. Therefore, it helps to focus on the effective working system which
make creative results in the business environment. In addition to this, rail also considered
important advantages through the company able to deliver creative process in the overall success.
In addition to this, it has been seen that growth of the Amazon business considered with SEO and
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Ad Words targeting millions of the keywords. Therefore, it will helpful perspective that act to
create simple experience through testing and learning. In this consideration, development of the
goals and objectives are also defined which helpful perspective to convert personalisation with
recommendation in the process. Different people engage to focus on the customer experience to
develop rate on the clear checks (Cardon and Marshall, 2015).
In order to deal with the several activities, it is essential to Amazon to implement creative
consideration. It is the systematic process which developed performances to look towards the
aims and objectives as well. Demographic elements of the social media create positive impact on
the company to target many people. In addition to this, towards the selected business in next five
years brand will be increasing in new feeds. Therefore, messenger services also intendant to
develop effective performance at workplace. In addition to this, it also helps to work in
conversation to increase effectiveness in the enterprise (Paniagua and Sapena, 2014).
Recently, there are some robotic social media apps added in the business to get several
benefits in systematic manner. In this consideration, proper respond towards the effective
performances developed successfully. In addition to this, it also targets new people to make
automation to spend extra time in working. Producing positive roll also increase customer
experience towards the business goals. Social media platforms also increases users activities and
their performances towards the systematic results (Lamberton and Stephen, 2016). Therefore, it
increases activities in the business. In respect to implement the Instagram, manager able to add
several features to develop effectiveness in the Amazon. Launching new customer products also
helps to focus on the social media activities that become norm to the whole industry.
Recently, there are some apps introducing which testing to the product launch and
develop effectiveness at workplace as well. In addition to this, exponential awareness among the
followers developed for minded consumers. In the present years, it will assist to developed social
media performance in systematic manner (Rodriguez, Peterson and Ajjan, 2015). Therefore,
there are several activities also address through making concentrate on the creativity. With
brands increasing, news are also feed the important content in upcoming years which helps to
make continue development to boost the impression. Newsfeed helps to considered eyes on the
new perspective in business.
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CONCLUSION
From the above report, it can be stated that in the UK businesses, social media play great
role to increases its efficiency and effectiveness. In this consideration, development of the
enterprise consist through providing several benefits and effective results at workplace.
Furthermore, report summarised about the critical evaluation on the social media core
competence which assists to attain competitive advantages in the enterprise. It helps to make
social development in the enterprise to increase systematic results in the business environment.
In order to focus on the report, it has been seen that there are several advantages exist to use the
social media activities at workplace. It will impact positive on the UK business to promote their
operations and functions.
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REFERENCES
Books and Journals
Ashley, C. and Tuten, T., 2015. Creative strategies in social media marketing: An exploratory
study of branded social content and consumer engagement. Psychology & Marketing,
32(1), pp.15-27.
Broekemier, G., Chau, N.N. and Seshadri, S., 2015. Social media practices among small
business-to-business enterprises. Small Business Institute Journal, 11(1), p.37.
Cardon, P.W. and Marshall, B., 2015. The hype and reality of social media use for work
collaboration and team communication. International Journal of Business
Communication, 52(3), pp.273-293.
Du, S., Yalcinkaya, G. and Bstieler, L., 2016. Sustainability, social media driven open
innovation, and new product development performance. Journal of Product Innovation
Management, 33(S1), pp.55-71.
Fan, W. and Gordon, M.D., 2014. The power of social media analytics. Communications of the
ACM, 57(6), pp.74-81.
Finch, K.C., Snook, K.R. and Fung, I.C.H., 2016. Public health implications of social media use
during natural disasters, environmental disasters, and other environmental concerns.
Natural Hazards, 83(1), pp.729-760.
Habibi, M.R., Laroche, M. and Richard, M.O., 2016. Testing an extended model of consumer
behavior in the context of social media-based brand communities. Computers in Human
Behavior, 62, pp.292-302.
Lamberton, C. and Stephen, A.T., 2016. A thematic exploration of digital, social media, and
mobile marketing: Research evolution from 2000 to 2015 and an agenda for future
inquiry. Journal of Marketing, 80(6), pp.146-172.
Niedermeier, K.E., Wang, E. and Zhang, X., 2016. The use of social media among business-to-
business sales professionals in China: How social media helps create and solidify
guanxi relationships between sales professionals and customers. Journal of Research in
Interactive Marketing, 10(1), pp.33-49.
Paniagua, J. and Sapena, J., 2014. Business performance and social media: Love or hate?.
Business horizons, 57(6), pp.719-728.
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Ramanathan, U., Subramanian, N. and Parrott, G., 2017. Role of social media in retail network
operations and marketing to enhance customer satisfaction. International Journal of
Operations & Production Management, 37(1), pp.105-123.
Rodriguez, M., Peterson, R.M. and Ajjan, H., 2015. CRM/social media technology: impact on
customer orientation process and organizational sales performance. In Ideas in
Marketing: Finding the New and Polishing the Old (pp. 636-638). Springer, Cham.
Stephen, A.T. and Lamberton, C., 2016. A thematic exploration of digital, social media, and
mobile marketing research's evolution from 2000 to 2015 and an agenda for future
research. Journal of Marketing, 80(6), pp.146-172.
Swani, K., Milne, G.R. and Donthu, N., 2017. What messages to post? Evaluating the popularity
of social media communications in business versus consumer markets. Industrial
Marketing Management, 62, pp.77-87.
Taneja, S. and Toombs, L., 2014. Putting a face on small businesses: Visibility, viability, and
sustainability the impact of social media on small business marketing. Academy of
Marketing Studies Journal, 18(1), p.249.
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