Business Group Presentation - Types of Business Organization, Segmentation, Targeting, Positioning, Marketing Mix, Organizational Structure

Business Group Presentation

TABLE OF CONTENTS
• INTRODUCTION
• MAIN BODY
• Types of business organization
• Segmentation and targeting segments
• Positioning segments
• Comparison among STP segments.
• Justification for positioning in organization.
• Marketing mix
• Organizational structure.
• CONCLUSION
• REFERENCE

INTRODUCTION
Business is defined as enterprising or organization entity engaged in industrial,
professional activities or commercial. This report will examine about the various types
of business, segmentation, targeting in organization with their advantage and
disadvantage. Along with this positioning for organization and advantage and
disadvantage. This also evaluate the comparison of ST/P and justification about why
positioning is better for organization. Explaining the marketing mix and organizational
structure

The three major forms of business organization
• Sole proprietorship-
This is one of the primary forms of business organization which own individual, the company
wholly but also manage it single-handedly. While the business organization and the owner are
single entity.
• Partnership-
It is mutual agreement between two or more parties that are agreed to carry out with common
business. Therefore, the partner that work towards the same common goals of business which is
mainly profit.