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(Solved) Business Health Check Assignment

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Added on  2021-02-22

(Solved) Business Health Check Assignment

   Added on 2021-02-22

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Business Health Check
(Solved) Business Health Check Assignment_1
Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................4
1.1 Analyse the objectives of the business.............................................................................4
1.2 Explain factors that impact on the business.....................................................................4
1.3 Determine potential improvements to the business organisation and/or operation..........8
M1 SMART objective of Marriott International Inc. Internation Inc....................................9
D1 Contribution of Ansoff Matrix in business growth..........................................................9
TASK 2............................................................................................................................................9
2.1 Review the effectiveness of the business.........................................................................9
2.2 Develop plans to improve the business, justifying their value.......................................11
M2 Evaluate how the effectiveness of areas of the business contribute to organisational
growth...................................................................................................................................12
D2: To critically analyse how the plans developed lead to an improvement in the business.13
TASK 3..........................................................................................................................................13
3.1 Evaluate the current skills of management and staff......................................................13
3.2 Devise and justify plans for the development of skills for management and staff.........14
M3 Analyse the effect current experience, skills and abilities of management and staff....15
D3 Methods that can be used to develop the skills of management and staff......................15
CONCLUSION..............................................................................................................................16
REFERENCES..............................................................................................................................17
(Solved) Business Health Check Assignment_2
INTRODUCTION
Business Health Check-up refers to the activity in which business organisation analyse its
environment so that effective modification can be made in order to make the business
successful. It is also seen as evaluation of company at regular basis so that problems can be
diagnosed that is placing negative impact over business growth, business sustainability, cash
flow and profitability (Abdelhak, Grostick and Hanken, 2014). The present report is based on
Marriott International Inc. a multinational American Hotel. Marriott International Inc. is one
among the leading hotel in hospitality industry across the world. The hotel was incorporated in
the year 1927 and headquartered Bethesda, Maryland, U.S. The present report includes
discussion of various objective of the business and influence of different factors (external and
internal) over the business activities. It will further discuss about potential improvement for the
chosen business organisation so that the operations activity could be modified according to the
requirement. The project also reviews about effectiveness of business by analysing different
elements and further formulates a development plan for improvement. At last, it covers
discussion on the current skills of working staff and management team and an effective plan of
skill development with which they can grow in positive manner.
TASK 1
1.1 Analyse the objectives of the business.
Marriott International Inc. Internation Inc., is one among the leading company in
hospitality sector which belongs to USA. The company owes strong presence at global market
scale.
History of company
The Hotel was founded by John Willard Marriott International Inc. in the year 1927. At
the initial stage it was the place where people can drink in cool manner. The restaurant was later
converted into chain of restaurants where people can enjoy their drinks at regular basis. The
company has later opened up the hotel in Virgnia in the year 1957. With this initiative, the
company has opened up chain of hotels one by one which ultimately converted into a well
developed and successful hotel across the world.
Short term goals: The temporary objective of Marriott International Inc. Internation Inc.
is to satisfy customers needs and expectations with high quality premium services.
(Solved) Business Health Check Assignment_3
Long term goals: The long term goals of Marriott International Inc. Internation Inc. is to
improve their revenue and profitability so that they enhance their market share and sustain longer
at international market place (Almahmoud and Doloi, 2012)
1.2 Explain factors that impact on the business
PESTLE
This can be defined as a strategic framework which is used by a corporation to gain
knowledge of macro environment in order to devise strategies and objectives accordingly. To
effectively conduct the health check-up of entity, the manager of Marriott International Inc. has
made use of this model as follows:-
Political Factors: It includes the laws stipulated by government, such as tax policy,
corruption, foreign trade policy, labour laws etc. The governmental stability of United Kingdom
presents lucrative opportunities for Marriott International Inc. to gain holistic knowledge of
political policies and regulations and conduct operations that are aligned with such rules.
However, an instance of terrorist attack or political instability within the country can lead to
decline in revenues of this hotel (Anerousis and et. al., 2014). Thus, entity should keep a backup
plan to deal with this.
Economic Factors: This comprises of aspects associated with economy of a country
such as inflation, savings and interest rate, foreign exchange rates etc. The strong economic
system of UK offers opportunities to Marriott International Inc. to make use of the excellent
services and raw materials present to render high quality offering to guests. This assists in
gaining maximum satisfaction from service users. However, an instance of recession may lead to
decline in purchasing power of buyers, thereby negatively affecting the sales and profitability of
the hotel. In such case, entity should lower its prices to maintain the volume of sales.
Social Factors: This constitutes the attitudes and purchase behaviour of population. In
this regard, it is seen that tourism is a rapidly growing industry which attracts a large quantum of
people on a daily basis. This presents opportunities for Marriott International Inc. to enhance its
sales by offering services meeting latest trends. However, a sudden change in any of the
prevailing practices or trends of hospitality will pose threat to the existence of the respective
hotel within UK. Thus, constant research should be carried out by entity to anticipate new trends
and lifestyles for attracting tourists.
(Solved) Business Health Check Assignment_4

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