logo

BUSINESS HEALTH CHECK TABLE OF CONTENTS

   

Added on  2021-01-01

11 Pages3319 Words221 Views
BUSINESS HEALTHCHECK

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1LO 1 : Understand the focuses of the business...............................................................................1AC 1.1. Analysing the objectives of the business..................................................................1AC1.2, M1 & D1 Factors that impact the business................................................................2AC1.3 Potential improvements to the business organisation and/or operation......................3LO 2 : Develop plans for the business ............................................................................................1AC2.1 Effectiveness of the business .....................................................................................1AC2.2 Plans to improve business ..........................................................................................2LO 3 : Evaluate and develop skills of management and staff .........................................................3AC3.1 Current skills of management and staff......................................................................3AC 3.2 plans for the development of skills for management and staff..................................4CONCLUSION................................................................................................................................5REFERENCES................................................................................................................................6

INTRODUCTIONNeed and requirement of customers changes on regular basis and it is important for thebusiness to make sure that appropriate steps are taken in which wants are met. Firm is required tomake analysis of their performance and areas in which development is made should bedetermined (AbuKhalifeh and Som, 2012). For conducting this assignment in appropriatemanner use of Marriott hotel is done. This is focused on delivering their customers with high quality services. This reportcovers factors that impact business in negative manner. Further, it covers potential improvementsto the business organisation and operation. Lastly, it also includes development of plans toimprove the performance of business. LO 1 : Understand the focuses of the businessAC 1.1. Analysing the objectives of the businessMarriott hotel was founded in 1927 by J. Willard Marriott and Alice Marriott. There areabout 6520 locations in which they have established their business. With time there are manycompetitors who focused on delivering similar types of products and services. However, theywere able to understand the requirements and to take up appropriate steps that will be suitable forthe business to satisfy needs and wants. More specifically, there are 127 countries and territoriesaround the world in which they have established their business. According to Fortune’s out of100 Best companies, Marriott was ranked 12th in the list. In accordance with the objectives that are set, it can be stated that they focus resolvingthe issues or problems that are faced by customers and appropriate steps are taken so that theyare able to overcome them. When steps are taken immediately, then it causes positive impactover customers (Gibbons, 2013). Further, the hotel embrace change on regular basis, research issurvey carried out and these are helpful for the business to provide high quality services. Thereare targets that are set by business so that they are able to meet SMART criteria. In this context, below given are the SMART objectives that are set by Marriott hotel:To raise the sales by 10% by the end of 2019To provide employees with training and development in order to raise their performancelevelThe objectives given meet the criteria for SMART and thus it can be stated that these enable toraise their sale and profitability is effective manner. 1

AC1.2, M1 & D1 Factors that impact the businessIn order to make analysis of the factors, there are tools that can be used. For analysing theinternal factors, use of SWOT analysis will be done. With this respect, below given is SWOT forMarriott hotel.Strengths: Leading company in the world Strong financial positionHas diversified and expanded businessWeaknesses: Stability to financial issues are notstrongFacing backwardness in infrastructureOpportunities: Making markets in which business canbe expandedInnovationsThreats: High competition from local companiesHigh rate of substitution for customersOn the other hand, for analysing the external factors PESTLE and Porter’s Five Forces can beconducted and they are as follows:PESTLE: Political: Main danger of political factor that affect cited firm is international relations,political climate and terrorism. When a terrorist attack occurs, then people develop negativeperception and rate of travelling on that particular company decreases. Economic: In many countries, there are situation of recession or inflation. This hasnegative impact over spending power of customers (Gurtoo and Antony, 2010). A firm has tomake changes in their prices so that people make use of services delivered. Social: There are frequent changes that taken place in relation with taste and preferenceof customers. It is important for Marriott Hotel to immediately understand the requirement anddeliver those services accordingly. Technology: Changes in technology take place on regular basis and all these are requiredto be properly considered by Marriott hotel. When these changes are made, then it becomesfavourable enough for business to reach their goals in appropriate manner (PESTLE of MarriottHotel, 2016). Legal: In each of the countries there is different type of laws that has to be followed. It isessential that all these are followed so that raise of sales and profitability can be raised. 2

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Report on Business Health Check
|13
|3780
|161

(solved)Business Health Check Assignment
|12
|3354
|190

(Solved) Business Health Check Assignment
|16
|5823
|50

Business Health Check Objective: Assignment
|19
|6249
|31

(Solved) Business Health Check – Assignment
|18
|5886
|26

Business Health Check Assignment : Hilton Hotel
|15
|3827
|260