Think Big Food Delivery

The assignment content discusses the idea of an online food delivery business that provides meal boxes with a focus on healthy dietary patterns. The business model allows customers to order and customize meals according to their preferences, with options for daily or monthly meal plans. The platform uses innovative technologies such as ordering and payment systems, and kitchen operations are streamlined to ensure timely delivery.

Running Head: THINK BIG 1
Business Idea and Its Most Essential Business Model Components
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THINK BIG 2
Ordering and delivering of food is not a new business idea. However, with the concept of
innovation and advancement, the idea of food business has evolved with changing times. There
have been various options for me to initiate a start-up regarding the grocery delivery, restaurant
table booking, midnight food delivery, etc. I recognized that with the hectic schedule of people
with high-stress factor and juggling of work at both work place and home, there is always a
scarcity of time for cooking and preparing own food for work (Ebner, Buhnen & Urbach, 2014).
With the upheaval of a hectic lifestyle, there is a direct effect on the health of the people in a
negative way. This inspired me to initiate a business idea regarding online delivery of meal
boxes which are completely oriented to healthy dietary patterns.
The meal boxes that my business would provide would have food dishes that are very
customized by considering health and diet considerations. People can be very conveniently
ordered for the dishes and meals according to their likeness and diet concerns as we do not use
any excessive amount of oil, flours and other food items that pose adverse effects to health.
People having a hectic work schedule and at the same time desire to have a completely structured
diet through well prepared, light meals can very easily book order their meal boxes which will be
delivered to them at their desired location within an hour (Ferretti, et al., 2015).
They would also be able to have their meals customized which will allow them the liberty
to have a mixed combination of food every day. My business of online food delivery of meal
boxes also offers the facility for consumers to book meal boxes for the entire month where they
can choose their meals every day at once (Lai, et al., 2016).
The business model that we follow is much in resonance with the objective of the
business to provide healthy meals to people having a hectic schedule. Our business understands
that having same boring meals may tend to bore any employee. In order to bring back the
deliciousness into the lives of the employees along with removing the hassle of preparing food,
our business model completely matches the mission of the business.
• The consumers will need to create a profile on our official website and get registered with the
service platform.

THINK BIG 3
• The users will be receiving a message regarding the available options for meals every day at a
particular time so that they can very well be aware and notified regarding the meals without
making any effort (Winfield, 2015).
• The interested users and consumers can very conveniently place the order and make the
required payment online. We would then forward the order to our kitchen to prepare the meals
box well accordance with the order of the consumer keeping his or her dietary requirements and
preferences in consideration (Lai, et al., 2016). After the processing of the order has taken place,
the meal platform will make the collection of the order and implement the delivery of the ordered
meal box to the respective location (work place or home, etc) at the specified time.
References
Ebner, K., Buhnen, T., & Urbach, N. (2014, January). Think big with Big Data: Identifying
suitable Big Data strategies in corporate environments. In System Sciences (HICSS), 2014
47th Hawaii International Conference on (pp. 3748-3757). IEEE.
Ferretti, A., Colombo, D., Fumagalli, A., Novali, F., & Rucci, A. (2015). InSAR data for
monitoring land subsidence: time to think big. Proceedings of the International
Association of Hydrological Sciences, 372, 331.
Lai, J., Leow, W. K., Sim, T., & Sharma, V. (2016, March). Think big, solve small: Scaling up
robust PCA with coupled dictionaries. In Applications of Computer Vision (WACV), 2016
IEEE Winter Conference on (pp. 1-8). IEEE.
Winfield, L. (2015). Student life-Catalyst for ideas: A prize for third-year Plymouth University
students encourages them to think big, says lecturer Louise Winfield. Nursing
Standard, 29(40), 66-66.