Starting an Online Organic Food Business in the UK

BUSINESS IDEA
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TABLE OF
CONTENT
INTRODUCTION...........................................................................................................................3
NEW BUSINESS IDEA..................................................................................................................3
MARKET RESEARCH...................................................................................................................3
FINANCING AN ENTERPRISE....................................................................................................4
OUTLINE OF PRICING STRATEGY...........................................................................................5
MARKETING PLAN FOR BUSINESS.........................................................................................5
REFLECTION ON LEARNING.....................................................................................................8
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................8
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INTRODUCTION
Business is an enterprise that is engaged in selling of products or services to customers so
that their wants can be satisfied in best possible manner. It can also be profitability or non
profitable it just depend on its mission and visions statement. In recent scenario, with impact of
covid-19, people wants to have organic and hygiene products so it has provide opportunities to
start the similar business. This report has present information pertaining to new business ideas of
start up of online organic food in United Kingdom. Moreover, has included information related
to financing, pricing strategy, marketing plan of business so that maximum return can be
attained.
NEW BUSINESS IDEA
The new business idea is to start up online or e-commerce organic food products range to
cater needs of diverse range of people that are living in society. With development in technology
and pandemic situation of covid-19, starting online organic food delivery company will be
fruitful as it will helps in meeting expectation of range of individuals living in society. Moreover,
e-commerce platform contribute in reducing overall cost to start a new business along with
attracting maximum number of customers in the organization (Zaggl and et.al., 2018). The
secondary research has also helped in understanding that 2.3 billion pound is sales revenue that
had been generated through organic food and drink. At the same time around 58% of British
individuals make purchase of organic food and like to spend 64% of their income for the same.
Thereby, to start a “ Organic shop” that will contained all organic food and vegetable
MARKET RESEARCH
In order to decided specific business ideas, market research need to be conducted as it
helps in finding recent trends prevailing in the market that directly impact on growth and
development of business. Pestle model is used to conduct market research in order to find out
several policies, economic, social, technology factor impacting on business operation or
development of new business idea which can be illustrated as follows:
Political Factor: United Kingdom government has make various rule and regulation related that
needs to be followed by business in order to promote their smooth operation in external
environment. Likewise brexit is one such policy that has resulted in overall decrease in sales of
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