Importance of Digital Privacy in Business Practice

Running head: BUSINESS IN ETHICS
BUSINESS IN ETHICS
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1BUSINESS IN ETHICS
Introduction
Privacy is an important attribute for maintaining the security of the information stored in
the system. Apart from that maintaining privacy and security is included in the ethical practice of
business. It has been seen that with the advancement of the digital technology the maintenance
of the online privacy in the business is becoming important issue (Bennett & Raab, 2017). The
main objective of this paper is to evaluate the importance of the digital privacy in the business
practice. In this context different security measures for online digital platform has been discussed
along with the issues and opportunities. Apart from that the privacy law of Australia and Europe
has been discussed elaborately to understand the significance of these laws.
Discussion
Privacy is protecting the information of individuals. The activities of people should not
be exposed to the other people. The privacy is applicable in different fields of business.
With the growing use of digital systems and online activities of people, maintaining
digital privacy is important. Digital privacy is defined by the protecting of the online activities of
individuals (Mellish et al.,2015). This also includes protecting the data stored in online and
prevent the tracking of online activities of the users. The rules and regulations of maintaining the
privacy in the digital space is known as privacy policy (Lascelles et al.,2016). The application of
privacy policy ensures that the business is enjoying the advantages of digitization with maintain
the privacy policy and information stored in the business system is secured.
Digital privacy in Australia:
The digital privacy in Australia follows the Privacy Act 1988. This act defines the way of
personal information that can be handled. The privacy act of Australia includes thirteen

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principals which is known as Australian Privacy Principals (Drolet et al.,2017). This privacy act
is applicable at both government and private organizations. This privacy act also includes the
protection of information related to tax file numbers health and medical research and credit
reporting system. The principals regarding digital privacy in Australia are as follows:
 The digital privacy policy of storing the data is needed to be transparent.
 An individual person can do the transactions anonymously where it is applicable.
 The collection of the solicited and unsolicited personal information can be done.
 The proper way of disclosing the personal information is needed to be followed where it
is applicable.
 The quality of the personal information is needed to be maintained.
 The personal information of the individuals are needed to be kept secured.
 The individuals can access their personal information.
Issues concerned around the digital materials:
There are certain issues those have been raised regarding the digital material. One of the
main issues regarding the digital material is about the security of the information. The data stored
in the online and digital system are needed to be kept secured in a right way (Williamson, 2016).
The breaching of the information store in the digital medium can violate the privacy of
individuals as well the organizations. Another concern regarding the information stored at the
digital media is that the availability of the data and information. It can be said that the
information stored in the online platform is easily accessible at any time of the data (Vitak,
Shilton & Ashktorab,2016). However, in case, if the internet connectivity is lost the access of the
data become impossible. Apart from that the storage of the digital data needs the technical