Business in Practice

BUSINESS IN PRACTICE
Introduction
Apple Inc. is the American multinational company headquarter in
Cupertino, California. The company is the biggest technology updated
organization that design, develop and offer electronic products like
laptop, smart phones, digital watches etc.
SWOT Analysis
The SWOT analysis is a framework to analyse the internal resources
and capabilities that affect the business of Apple Inc.
Strengths: Technology and innovation are the key strength of the
apple as the latest technology in the products of apple makes it highly
secure and increase its performance.
Weaknesses: The incompatibility of the products with the third-party
software or accessories is the key issue with the Apple.
Opportunities: Increase in demand of cloud-based services with
technological advancement is always an opportunity for apple to
utilize the latest cloud computing services to grow and innovate new
products buy leverage in technology in its series of products.
Threats: The growth of Android OS competitors is a significant threat that company is facing as consumers are leaner
towards android based mobile services which are more affordable compared to the iOS thereby reducing the sales off
iPhone, MacBook and other Apple devices.
PESTLE Analysis
Pestle analysis is the framework that is useful in analyzing the external environment factors that helps the organization in
evaluating the opportunities which company must gain the advantage of in order to gain competitive advantage and also
helps in analyzing the threats that company can face due to several external factors and to find the solutions to mitigate
those threats.
• Political
• Economic
• Social
• Technological
• Legal
• Environmental
Conclusion
Therefore, it is very important to regularly conduct the internal and external analysis of the organization to understand
the strengths and weaknesses. External analysis is imperative to gain the opportunities provided by various external
factors like technology and also to mitigate the threats due to political or economic external environment factors.
References
Perera, R., 2017. The PESTLE analysis. Nerdynaut.