Enhancing Customer Satisfaction and Retention for Increased Profitability and Sales

This presentation by Desklib focuses on enhancing customer satisfaction and retention for increased profitability and sales in the retail industry. It discusses the use of SWOT and PESTLE analysis for strategic planning and business expansion, and how these tools can help identify organizational strengths, weaknesses, opportunities, and threats. The presentation also highlights the benefits of business expansion for widening global presence and gaining a competitive edge.

BUSINESS IN PRACTICE
The aim of this brand
is to enhance the
satisfactory level of
customers and retain
them forever which
enable to increase
profitability and sales.
Cont.…
Cont.…
Business expansion is a excellent
way to widen global presence of a
company in effective and
systematic manner. It enables a
firm to be competitive and gain
benefits by holding at top position
in market where competition
between existing brands reach at
high level. Asda may grab do so in
term of using this method.
Pestle analysis is another
strategic framework that
has been used in the context
of several brands, just to
make assure that they may
determine key factors that
put negative or may
positive impact on their
businesses as depend on
nature of each element.
This model may contribute
to determine external
factors that affect internal
environment of
organizations and drive
workers as well as other
stakeholder attention
towards strategic plan
formation.
• Each element may relate
to a brand and allow
individual to make good
understanding about
ASDA
• SWOT analysis it
the best tool that
help marketer to
identify their
organizational
strength and
weakness as well
as opportunities
and threats.
Cont.. TAXES
• While operating under
retail industry it may
efforts to sustain for
longer time in market.
• It enable them to work
accordingly in term of
using strengths to
overcome weaknesses
and grabbing
opportunities to deal with
threats. LTH