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\ The internal as well as external factors has affects the working ability as with this success and failure also get encompassed with adequateness. It is also be considered with better adaptable under which different criteria are analysesthataffectbusinessperformanceand productivitythatisasexplainedbelowas: Economicconditions:Itconsistofemployment trendsandrate,interestrate,incometrendsis considered that affect both buying and purchasing power of customers under which profit ratio of business also get effect on direct basis. Environmental factors: It relates with consumers as forthisbusinessgetanalysesalltherelative information of market and implies various strategies to manage and attain long term sustainability. x REFERENCES Damanpour, F., Sanchez‐Henriquez, F. and Chiu, H.H., 2018. Internal and external sources and the adoption of innovations in organizations. British Journal of Management. 29(4). pp.712-730. Prajogo, D. and et. al., 2018. The relationships between information management, process management and operational performance: Internal and external contexts.International Journal of Production Economics. 199. pp.95- 103. Internal factors Mission: It processed fundamental working as with this suitable level of contribution towards success and its advancement is processed on continuous basis. Communication: It robust working practice in whicheachindividualcommunicateswith othersinimprovisedmannerunderwhich sustained level of clarity and transparency in working is progressed systematically. External factors Customers:These are those who is always be basis for organization growth and it is mandatory that business get manage all the preferences of customers in timely frame. Competitors: These are always be essential for business to consider its competitors as with this strategies formulation is processed to maintain long term sustainability with perfection. The consideration of external environment is required to process and considered different factors that basically involve clear success under which both opportunities and threat get analyzed within timely frame. In this all the different situation get control and measure that has direct impact over ability to accomplish business target and objective. There are different ways that impact upon external environment that is as explained below as: Business in practice INTRODUCTIONExternal and internal factors effect a specific business