Strategic Analysis of Unilever: Current Scenario and Recommendations

Business In Practice

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Companies current environment scenario...................................................................................3
Recommendations applied to the company.................................................................................6
CONCLUSION ...............................................................................................................................8
REFERENCES................................................................................................................................8

INTRODUCTION
Strategic analysis refers to a process in which an organisation analyse itself and the
environment in which it is operating. This process is necessary to perform as this helps in the
formation of strategy planning so that the operations of the organisation can be done smoothly
and effectively. To make the organisation continuously strive for the survival and excellence
they need to perform the strategic analysis on a continuous basis. Through the strategic analysis
an organisation gets to know about the areas where they need to gain competitive advantage and
the areas where the company can improve better to gain the competitiveness. The analysis of
strategies are done both internally and externally. For reference purpose this report has taken an
example of a company, Unilever. Unilever is a British multinational company which was
establish in the year 1929. The company is engaged in the business of manufacturing the
consumers goods. Unilever is a company which has its operations and reach throughout the
world (Attia and et al., 2019).
This report discusses about the current scenario of the company which has helped them in
gaining the current market position which they have along with the recommendations which help
the company in copping up with the changes that are taking place in external environment.
MAIN BODY
Companies current environment scenario
Unilever company is French origin multinational company which served in the industry
of the production of customer goods. The company is consider as a one of the oldest companies
which is serving into the production of customer goods. Unilever is currently serving in around
190 countries worldwide. The vision of the company is to make a sustainable living
commonplace which they consider as a best approach for business growth. Along with it the
company has a mission is to add the energy to life by providing the customers safe, healthy and
hygiene products.
Every organisation does get affected by the environment in which it surrounds. The
environment includes both internal and external environment. The major policies of any