This article provides an overview of different types of business structures and their impact on productivity. It discusses the characteristics and examples of micro, small, medium, and large businesses. It also explains the features of sole trader, partnership, limited liability, public limited liability, and cooperative businesses. Additionally, it explores how organizational structure and external factors, such as political, economic, social, technological, environmental, and legal factors, affect business performance. The analysis is based on the multinational food and beverage company, Coca-Cola.