Business in The Digital Age - PDF

Business
in the
Digital age

Table of Contents
INTRODUCTION...........................................................................................................................1
INDIVIDUAL ESSAY....................................................................................................................2
Different issues which is faced by the organisation in the digital age........................................2
Critically discuss the relevant issues from technology...............................................................3
Issues are discussed in the essay impact business or other stakeholders....................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Business in digital age refers to the different rise in the digital revolutionized from which retailer
may engage, attract, transact with customers and interact. Digital technology involves the
unparalleled phase of the technology. It offers the multi channel retailing, from which the market
leaders which is rushed to grab the share of online market and innovate and increase the offers
for the customers. Its important to act quickly in the digital age of business for making a brand
image of the organisation(Goran, LaBerge and Srinivasan. 2017.).
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INDIVIDUAL ESSAY
Different issues which is faced by the organisation in the digital age
The advancements in the digital age comes with so many new technological changes of the
organisation. It creates so many difficulties and problems to accept the new challenges and
changes for tracking the workflow of the organisation.
Security challenges:- Beyond the Internet of things of technologies, there are lots of borderer
security which has been faced by the internet team. While cropping up the mobile devices more
and more in the organisation. Its important to have a security of the data which is reliable for the
organisation. It gives a particular changes to involve and include the wearable devices for the
growth of devices in the organisation and it generally and mentally combined with the
telecommuting the constant demand of the information that leaves the company and find the
balance between security and accessibility of the company.
Difficult to adapting the global connectedness:- Changes is not easy and definitely hold the
discussing the enterprise and the digital age. All the things on the internet is based on the
technologies which grow in the numbers over the next years. Organisation facing so many issues
and problems in the digital age because the technology of the internet of things offer the
enormous potential for the growth of the business and it also opens the door to the myriad
security issues for which company is not prepared for all that. It's a way to finding the ways and
defend against the problems(Urbach, Drews and Ross. 2017).
Accepting and rising to a more centralised role:- The points which are point out that IT
departments are no longer exist as a system and part of the organisation. It's a biggest issue for
the organisation to become more connected with the customers and tech savvy. The centrality of
emerging of IT means IT teams needs to embrace not only the leadership but the adaptability as
well. The change of the technology in the digital age gives a incessant change because the
disruptions results during the implementation is not ready to acceptable. There are so many big
issues which have been not control by IT department because it only focuses on the work of
maintenance which like to manual job scheduling in the organisation. This problem is consuming
time and it prevents IT department for gearing up the digital age of the organisation.
Inflexible technology stack and development process:- For the successful digital experience
which are achieved through the iteration. For the digital successful properties and regularly
added, measured and adjust the feedback of the user and usage data. It is a biggest problem to
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approach the development process which involves quarterly release cycle. If it is not continuous,
integration and release of the product with critical behaviour which leads to the effective results
of digital. The iteration process involves all the needs to adjust the workflows, rules of
organisation, presentation content and the data which leverage in different ways and originally
envisioned when the system of the organisation is built.
Lack of clear vision for a digital customer journey:- Its important to develop a clear vision
which meet the digital needs of the customers and from which organisation set the objectives
against the vision. Organisation are not succeeding when it wants needs and when the digital
grow up. When its clarifies the vision which get it by itself(Lee, 2017.).
Critically discuss the relevant issues from technology.
Technology is constantly evolving, small businesses everywhere at marketplace. Its
selection is depends on the needs and wants of demanding customers. It is best and effective for
making effectiveness for reduces the workforces efforts but most of the time technologies create
some problems for work by that organisations faces problems and issues from technology. That's
discussions are as follows.
As per the view of (Goran, 2017), technology can seems like a daunting task. The many
stories of failed implementations and fear of choosing the wrong tools can lead any business to
hesitation in acquiring new technologies. But in order to stay in competitive, business must take
the plunge. Choosing right technology system that only delivers the capacity of needs but can
also help to meet future needs. But (Horlach, 2016) they say the integrating applications is
another challenge that businesses face. Most of then time new technologies are not performed
well and creates most problems for management of company. By this operational and employees
efficiency can take the huge part of the integration issues forces. It is duplication of task and
inability to quick finds and track data.
It is important for check existing system will integrate with any new technologies. In
essences payments system work with their accounting system. According to (Kane and et.al.,
2015), technologies are creates problem which is securing the company data. Now days
cybercriminals are becoming more updated and they target to small business and its work
process. There are various risk from the technology. By this management is faced the problem
about their data and system security. But as per the view of (Lee, 2017), take the necessary steps
to secure data. This including leveraging cloud based apps. Apps are provided the safe secure
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environment for integrating data. By this management can access to effective and updated
solutions, administering employee cybersecurity training, policies for internet uses and access to
sensitive company data.
According to (Rogers, 2016), issues with backup and disaster recovery. Every time turn
on the news there are more and more stories about companies had their date and creates cyber
attacks. Instead of data letting the data be compromised due to a lack of planning. Management
of company face the problem from their backup and recover of data. For that they can use the
cloud based backups will allow to database and access them according to needs and wants of the
employees. By these employees are can take their old and important data by using new
technologies sand apps. But as per the view of (Urbach, Drews and Ross, 2017), technology is
enabled business communication ranging from emails for video chats to cell phone calls.
Management can make technology as a part of meeting and it helps to reduced the gap between
the international clients and customers. It is best and effective for managing the resources. As per
the view of (Lee, 2017) says, that it creates problems like network issues. Like one important
meeting is run at office at same time network problem is creating and online meeting is stop or
disturbance about the voice error. By this technology like phones and video calls are not good in
uses of meeting place.
Issues are discussed in the essay impact business or other stakeholders.
Internal stakeholders are individuals or a group are directly and financially involved in
the operational process. Stakeholders are important part of the organisation and also they are
affected by the technology. Employees are internal stakeholders they faced issues from the
technology uses. New technology is introduced in organisation and they have not proper skills
for managing and don't have any information of technology. In this case employees faced
problem of work compilation and manager face problems from employees and technology.
This creates problems for manager by increase cost of time and technology use when
manager is not able to take work form employees by uses of software then owner is face
problems (Goran, LaBerge and Srinivasan, 2017). This will give negative impact on work. In this
case owner have to give training and development to their employees and give proper and
effective knowledge to employees. In this they employees can do their easily and fast. It will
give positive impact on employees and their work as well.
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Technologies are also impact to external stakeholders like customers, suppliers and
government. Suppliers effective and important part of organisation. In this technology can affect
to this by using new technologies at their supply chain management. Supply of product at on e
place to another place with help of logistics technology. By this technology suppliers are affected
because all distribution of product is depends upon the technologies. By these technologies are
affect to suppliers.
CONCLUSION
Above study summarised the business in the digital age from which rises the digital technology
organisation may engage with the activities of the digital technology. It involves all the new
changes and trends which comes in the digital age. It highlighted the different problems which is
faced by the organisation in the digital age and also it critically discusses the relevant issues of
the technology in the organisation. There are some issues which discussed the impact of business
and stakeholders.
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REFERENCES
Books and journals
Goran, J., LaBerge, L. and Srinivasan, R., 2017. Culture for a digital age. McKinsey Mckinsey
QuarterlyKane and et.al., 2015. p.10.
Horlach, B., Drews, P. and Schirmer, I., 2016. Bimodal IT: Business-IT alignment in the age of
digital transformation. Multikonferenz Wirtschaftsinformatik (MKWI). pp.1417-1428.
Kane and et.al., 2015. Strategy, not technology, drives digital transformation. MIT Sloan
Management Review and Deloitte University Press. 14. pp.1-25.
Lee, M., 2017. Understanding the business of global media in the digital age. Routledge.
Rogers, D. L., 2016. The digital transformation playbook: rethink your business for the digital
age. Columbia University Press.
Urbach, N., Drews, P. and Ross, J., 2017. Digital business transformation and the changing role
of the IT function. MIS Quarterly Executive. 16(2). pp.1-4.
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