Business Information Analysis - Assignment
Added on 2021-04-17
15 Pages3259 Words49 Views
Running Head: Business information analysisBUSINESS INFORMATION ANALYSISName:Institution:
Business information analysis 2Table of ContentsTable of Contents.............................................................................................................................2BUSINESS INFORMATION ANALYSIS.....................................................................................3BUSINESS PROBLEM AND RESEARCH OBJECTIVES.......................................................3RESEARCH CONTEXT.............................................................................................................5LITERATURE SEARCH AND REVIEW......................................................................................5CONCLUSION..............................................................................................................................12REFERENCE................................................................................................................................13
Business information analysis 3BUSINESS INFORMATION ANALYSISBUSINESS PROBLEM AND RESEARCH OBJECTIVESBusiness problem is anything that inhibits the growth and profitability of a business. In the case of Verbeek Export a flower exporting company, low employee morale has identified as a problem and is leading to decreased productivity. A research is to be conducted in relation to the identified problem to evaluate its impact to the company and try and find a solution. (Vagts, Koh, Dodge and Buxbaum 2015)Verbeek Export is a flower selling company that was established in September 1975 by Hans Verbeek. Through the years the company has transitioned from selling flowers in bunches to selling in full units. Over the years the company has grown and has since increased its services from the initial three countries, that is, France, Switzerland and Sweden to several other European countries. In the 1980s, the company expanded its operations in Switzerland and beguntheir own flower line in 1985 to supply the Swiss who had a great interest to see, smell and feel flowers. The company provided door to door delivery but now it goes by the name Schwyz flowers. In 2006, Hans Verbeek handed over the company to his sons Robert and Martijin. Mission of the company is becoming a trend setting flower supplier in Europe and Scandanavia.(Bonner, Greenbaum, and Mayer, 2016).Following low productivity leading to a fall in profits, the company decided to do a survey with regard to the issue. The following table shows a simple data set to prove this.Profits in year 2014/2015£2.5b Profits in year 2015/2016£2.31b
Business information analysis 4Profits in year 2016/2017£1.96bFor output in tonnesOutput in tones10000Output in tones9567Output in tones8832From the above data, it is evident there is a decrease in both profit and output. Employee satisfaction surveys were done and it was discovered that that there was an issue with their morale. The employees were suffering a low morale. The highest level of profitability and productivity are attained when the employees are highly motivated thus has a high morale. (Minor, Well, Lambert and Keller 2014)Due to low employee morale, their quality of work has decreased especially in the flower cuttingprocess leading to orders being rejected by clients and increased wastage in terms of spoilt flowers thus leading to decrease in profits. Also some clients have terminated their contracts withthe company due to low quality flowers and not meeting their orders in terms of quantity. However, the red flag for low employee morale was when recently the company had invited its employees for a party but only a few of them attended. Also the highly rated individuals are no longer going the extra mile and are just contented to do their basic issues (Bonner, Greenbaum, and Mayer 2016).
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