Business Intelligence Implementation: Derby Coffee Case Study Analysis

This case study analyzes Derby Coffee, a small-medium sized shop in Victoria, and explores how it can leverage business intelligence (BI) to achieve its expansion goals. The assignment addresses how Derby Coffee can use BI to understand customer needs, analyze market trends, and gain a competitive advantage. It highlights the importance of data-driven decision-making and the use of social media platforms for marketing and customer engagement. The analysis covers the implementation of BI, the benefits of data collection and analysis, and the strategic use of market information to enhance business operations. The case study also examines the potential for franchising and expanding to multiple suburbs, emphasizing the role of technology and data in achieving this vision. References to relevant academic sources are included to support the analysis and recommendations for Derby Coffee's future growth.