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Business Information System - PDF

   

Added on  2021-06-18

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Running head: BUSINESS INFORMATION SYSTEM BUSINESS INFORMATION SYSTEMName of the Student Name of the University Author Note:

BUSINESS INFORMATION SYSTEM 1Big data analytics and Business intelligence in social media One of best example of use of big data is the fact how it currently provides shape ofsocial media analytics. The information of user is collected on various kinds of social mediaplatform which ultimately helps the various marketers to have a better understanding of customerbehavior. Business intelligence can be easily defined as valuable information to large number ofdecision makers (Wixom et al. 2014). It can be also defined as a collection of variousinformation system and technologies which can easily provide managerial decisions. The biggestadvantage of Big Data is how they come up with the ability to target large group of people (DeMauro, Greco and Grimaldi, 2015). Big data allow various kinds of marketers to have a directconnection with the various audience group so that they can easily increase the profit and lowersthe cost involved in advertisement. Creating of various kinds of profile on social will ultimatelyincrease the brand image (Larson and Chang, 2016). With the growth of technology whichprovides power to intelligent homes and devices it can be used for collecting data which isbecoming smaller and more efficient. Two software tools and information systemSisense is considered to be one of the leaders in the domain of business intelligence. Thisparticular solution is capable simplify complex kind of data. Competitive edge of sisence is thathas the capacity to collect data from various kinds of sources without any kind of preparation(Larson and Chang, 2016). Various users can easily have this tool for efficient of use of in-chiptechnology which is present in the database. icCube is a well-known SaaS which is nothing butend BI platform. It is mainly specialized in embedding of various kinds of technology. It caneasily integrate with various kinds of application because of authentication and authorization. Itcomes up with ability to combine any source of data.

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