Introduction to Business Information System

Running Head: BUSINESS INFORMATION SYSTEM
Introduction to Business Information System
Name of the Student
Name of the University

1BUSINESS INFORMATION SYSTEM
Executive Summary
In this assignment, the market and environment details of Honest Jim have been analyzed along
with the development of a website mockup for presenting a proposed design of the website for
Honest Jim. Honest Jim is one of the rapidly growing car dealership companies in Australia that
have been born during the sudden increase in popularity of cars in Australia two decades earlier.
Cars have always been favorite among the Australians but in the last two decades of the
twentieth century, sales went down due to various economic problems as well as issues with the
market.
Harley Whyte Student Number: 9725121

2BUSINESS INFORMATION SYSTEM
Table of Contents
Introduction......................................................................................................................................3
Part A: Business Evaluation – Honest Jim Case Study...................................................................3
Industry Background...................................................................................................................3
Business Model............................................................................................................................4
Environment................................................................................................................................5
Value Proposition........................................................................................................................5
Environment Analysis – SWOT and Porter’s Five Forces..........................................................6
Excel Tasks..................................................................................................................................9
Part B: Information Portal Design...................................................................................................9
Review of the Design...................................................................................................................9
Justification of the Design.........................................................................................................10
Customer Engagement Techniques: HCI and Web Usability Guidelines.................................10
Conclusion.....................................................................................................................................10
References......................................................................................................................................12
Appendices....................................................................................................................................13
Appendix 1: Website Mockup...................................................................................................13
Appendix 2: Excel Sheet...........................................................................................................16
Harley Whyte Student Number: 9725121

3BUSINESS INFORMATION SYSTEM
Harley Whyte Student Number: 9725121