Business Information System Report: Sunrise Sushi Case Study Analysis

This report provides a business analysis of Sunrise Sushi, a case study examining the challenges faced by the sushi business due to its rapid expansion. The analysis identifies issues stemming from manual processes and a lack of management as the root causes of customer dissatisfaction and operational inefficiencies. The report presents a detailed account of the business's current situation, including interview transcripts, use case diagrams, and a business report on outsourcing. The suggested solutions include the implementation of a Catering CRM tool and outsourcing food delivery services to improve customer satisfaction and streamline operations. The report highlights the need for technological solutions to overcome the limitations of manual data management and improve the overall productivity of the business. This document is contributed by a student to be published on the website Desklib. Desklib is a platform which provides all the necessary AI based study tools for students.

Business Information System

Executive Summary
The spot light is on business analysis of the business named, “Sunrise Sushi”. This report ensures
to examine the current situation for finding appropriate solution for the smooth processing and
data management in the business. Business analysis report is produced for identifying the
challenges and issues this business faces in catering sushi for parties and business lunches. The
findings determined that the lack of management and manual processing is the reason for
business’s current critical situation. Outsourcing is expected to improve quality of service and
business’s productivity. Technology based solution is also believed to solve the challenges of the
business. Subsequently, Catering CRM tool and food delivery outsourcing service from a third
party is the suggested solution. This solution is expected to improve customer satisfaction along
with productivity.

Table of Contents
1. Introduction.............................................................................................................................................................. 1
2. Interview Transcript................................................................................................................................................. 1
3. Fully Dressed Use Case............................................................................................................................................. 3
3.1 Josie and Client................................................................................................................................................... 4
3.2 Database manager............................................................................................................................................... 5
3.3 Warehouse Owner............................................................................................................................................... 6
3.4 Catering CRM Tool manager and Food Delivery outsourcing Company..............................................................7
4. Use Case with Description......................................................................................................................................... 7
4.1 Use Case 1: Business Commencement..................................................................................................................7
4.2 Use Case 2: Business Expansion.......................................................................................................................... 8
4.3 Use Case 3: Arise of problems in order acceptance process..................................................................................9
4.4 Use Case 4: Food Item Supplies Management Issues..........................................................................................10
4.5 Use Case 5: Implementation of Solution.............................................................................................................11
5. Business Report on Outsourcing.............................................................................................................................. 13
5.1 Current Situation of the Business......................................................................................................................13
5.2 Steps Taken....................................................................................................................................................... 13
5.3 Relevant Findings............................................................................................................................................. 14
5.4 Business Management Solution.........................................................................................................................14
5.4.1 Customer Relationship Management (CRM)............................................................................................14
5.4.2 Outsourcing Solution................................................................................................................................15
6. Conclusion.............................................................................................................................................................. 15
References...................................................................................................................................................................... 17

1. Introduction
The selected case study refers to “Sunrise Sushi”, which sushi place in St Kilda,
Australia. This was a small business which flourished in no time, due to the taste and popularity
of “Sushi” prepared by Josie, who is also the founder and owner of the business. The business
expanded by many catering orders from clients for parties and business lunches. Everything was
fine when the business was small, but when it starting expanding the actual issues started in
terms of wrong order number, delays in delivery which increased dissatisfaction in the clients.
The problem was believed to be in wrong management of the spreadsheet and increased work.
On the other hand, the business was running in chaos, thus the founder contacted the consulting
company to analyze the business for an effective solution for saving the business. Therefore, the
report aims to have a clear view of all the actions taking place in the business, by performing
business analysis reporting.
The objective of this report is to provide the use case diagrams with detailed explanation
about the diagrams. The Interview transcript and Business Report on Outsourcing will be
presented.
2. Interview Transcript
The interview transcript for the interview with the client is presented below
(U.arizona.edu, 2018):
Where, the interviewer is “Client”, the interviewee is “Consultant” and the interview Setting:
The interview is conducted in the client’s office, during day time.
Affiliation with interviewee: The consultant is contacted by the owner of Sunrise Sushi
business, for analyzing the problem in the business, to find the appropriate solution.
(Commencement of Interview)
Consultant’s Question: Especially, in regards to sushi ordering what are the steps you follow?
Client’s Answer: Do you want the process followed when the Sunrise Sushi business was small
or when it expanded?
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Consultant’s Question: Tell me both of your experiences.
Client’s Answer: We used to either email or directly contact the company for making orders
earlier. The process was smooth and responsive when the company was small. We faced no
delays or any mistakes in the orders.
Consultant’s Question: Ok… then what went wrong?
Client’s Answer: Gradually, all the things changed, like when we called for ordering we were
not attended properly, then our orders were delayed or delivered wrongly. Moreover, our mails
are not replied and no confirmation of the order is acknowledged.
Consultant’s Question: Oh, ok. What else complications you face?
Client’s Answer: First they used to acknowledge the orders and we were at relief that our orders
will be delivered. But, when we stopped receiving acknowledgments then it was like we were
tensed and tried to contact the company, but all in vain, had no proper response. It lead to
refunding issues, and distorting the parties and business lunch commitments.
Consultant’s Question: What difference you find in a small and expanding business of the
company?
Client’s Answer: Lack of management and inefficient manual process.
Consultant’s Question: What do you think, the owner must do to improve their current
situation?
Client’s Answer: According to me, they have to implement a technology which serves them
better.
Consultant’s Question: Will this currently followed process effect the business of Josie?
Client’s Answer: Definitely.
Consultant’s Question: How?
Client’s Answer: Simple, no client wishes to have poor service.
Consultant’s Question: Thank you for your time.
Client’s Answer: My pleasure.
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3. Fully Dressed Use Case
4

3.1 Josie and Client
5

3.2 Database manager
6

3.3 Warehouse Owner
7

3.4 Catering CRM Tool manager and Food Delivery outsourcing Company
4. Use Case with Description
4.1 Use Case 1: Business Commencement
Short Description: When Josie started Sunrise Sushi business.
Primary Actor: Josie
Stakeholders: None
Preconditions
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1) Josie opened a small place at St Kilda in Australia.
2) Small orders were received.
Post Conditions
1) The clients ordered sushi through emails and phone.
2) The sushi was not popular in the beginning.
Main Success Scenario
1) Josie decides to open a small place
2) The orders were taken through email and telephone.
3) Spreadsheet was used to manage client details and their order related information.
4) The details of the clients, food delivery details and order details were entered
immediately when they received an order through mail or telephone.
Alternate flow of Events
2) a. The clients were acknowledged on their orders through email or telephone.
Open issues
1) The Sushi place was not popular.
2) There are possibilities of not attracting the customers.
4.2 Use Case 2: Business Expansion
Short Description: After Josie returned from gourmet tour the business expanded.
Primary Actor: Josie
Secondary Actor: Clients
Stakeholders: None
Preconditions
1) The business was working as normal, with less orders.
2) Josie travelled to Japan, for a gourmet tour.
Post Conditions
1) Customers started praising the quality of sushi.
2) Josie started catering for parties and business lunches.
3) Number of orders increased.
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