Characteristics and Significance of Data Personalisation in Business Information Systems

This report discusses the characteristics and global significance of data personalisation in business information systems. It also evaluates the organizational opportunities and challenges posed by data personalisation. The report proposes solutions to address the value exchange for the business and customers involved in personalisation of their data. It also discusses how the application of these proposals contributes to the business strategy in terms of social, economic, and environmental impacts.

Business Information Systems
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Contents
INTRODUCTION...........................................................................................................................3
Task 1...............................................................................................................................................3
Task 2...............................................................................................................................................5
Task 3...............................................................................................................................................7
TASK 4..........................................................................................................................................10
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13
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INTRODUCTION
Business information systems are basically define set of inter-related procedures by using IT
infrastructure in an enterprise. This will help to generate and disseminate desirable information
or data. Usually, Construction Company will design an efficient application in order to support
the decision making by individual people associated with business in process of attainment of its
goal or objectives. The business information system gets more data or information and other
necessary resources of IT infrastructure as input from business environment. Therefore, it is also
satisfied the information needs of various entities.
This report will discuss about the characteristics, global significance of data personalisation,
identify challenges or opportunities. Discuss about the data personalisation issues relevant to
DAVAC Ltd, using appropriate BIS solution. Furthermore, it will analyse the suitable theory
used to justify the choices made for proposed business information solution. However,
explanation of business strategy and analysis of application in proposed solution, which will be
contribute towards business in context of data Personalisation.
Task 1
Discuss the characteristics and global significance of data personalisation.
Data Personalisation is based on the process or method that help for providing enough support
for DAVAC Ltd to deliver content to them at just right manner. Data personalisation is helping
business to create a dynamic segmentation which will create broad target audience on the basis
of behavioral variables (Ågerfalk, Conboy and Myers, 2020). At certain point, data
personalisation is depending on the relevant information or data, which can use of personal users,
including suitable privacy and security aspect.
At its core, Personalisation is delivering the greater value to someone, random blats and
generalization. Nowadays, it should consider as specific, personal and strategic with marketing
efforts.
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Characteristics of Data personalisation-
 Each consumer can be identified and treated as segment of one through use of potential
consumer profiles.
 Data Personalisation consist the feature of real time and dynamically calculate intent.
 Consistently delivered across different hardware devices, channels and screens.
 By using personalisation tools, which are connected to back end solutions.
Significance of Data personalisation-
 Deliver a better consumer experience by using data driven personalisation. DAVAC ltd is
based on the construction enterprise which is mainly used smart application and provide
the better experience for their potential client (Beynon-Davies, 2020). By using app, it
has been increased the visitor engagement towards enterprise, increasing conversion rates
which are primary objectives.
 Take a deep dive in term of data personalisation which means that eliminate or remove
any kind of data related issues. It is one of the critical aspect to success with data driven
personalisation. When it come to the actual success of data driven personalisation
strategy.
 Although 70% of companies agree that Data personalisation is become critical way to
achieve desirable future success of enterprise. However, company can use data
personalisation concept which help them to target their potential clients directly using
personalised content. Everyone prefer the personal touch so that retailer should try to use
data personalisation and achieve their desirable goal or objective.
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Task 2
Evaluate the organizational opportunities and challenges posed by data personalisation.
Nowadays, it has been rapidly increasing the world of digital marketing, which keeps
evolving incredibly fast. So do potential consumer demand and their specific need to be fulfilled
in proper manner. DAVAC ltd enterprise should be used the smart application where provides
the better opportunity for client to interact with organization (Dennehy, Pappas and Katina,
2020). The company is always tried to use data personalisation concept which means that gather
or collect huge amount of information or data from markets.
Whenever, DAVAC ltd Company will be using data personalisation approach and gain
opportunity for marketplace. Advances in modern technology, data collection and analysis are
allowing the marketers to craft even more relevant and personal experience at every level.
DAVAC ltd is applicable the data personalisation by using smart application, which help them to
empower potential consumers. It entitled to seamless and personalized consumer experience,
always in demand to handle the business operations and functions.
DAVAC firm is basically used the analytics conceptual termed which can perform as digital
marketing, when enterprise use it to collect, gather and interpret data or information. In this way,
it is also identifying the behavior of client, respond to call for action. But at some point, DAVAC
firm has been identified that analytics become bit more general and less personalized.
Consequently, it still hard to monitor or track the behavior of segmented. It might have a
distorted picture of business.
Opportunities-
DAVAC ltd is gaining the more opportunity through data personalisation approach.
When a company launch smart application and update huge amount of information or data
relevant product as well as service. Therefore, company will identify that how client respond.
Because many people are feeling sick, tried to receive generic data that is obviously sent to
different recipients.
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However, the potential consumers are received an email mentioning their names. It is
likely to open them. If in case, relevant content or information will be representing something
about the consumer preferences, it may be encouraged or motivate to visit the page, and do some
actions.
Build Loyalty- The digital based data personalisation will help for DAVAC firm to build a trust.
When this happens, target the potential clients which become handle or manage on regular basis.
It will keep coming back not only but it is always satisfied with their product as well as service.
Challenges-
Waste of time and energy- when DAVAC enterprise should consider automation technology
which seems to be personalisation, consumer entails personal touch. The truth is that it can be
established the interconnection between personal to human. It is not all about consider as
artificial intelligence (der Landwehr, Trott and von Viebahn, 2020). Data personalisation will
create better options and attend to their potential client but there is no way that can truly
personal.
A digital personalisation should require a strong interaction among consumers. It means that
still need to spend a lot of time, energy which being a different person in front of other people.
Sometimes, DAVAC enterprise will consider as challenge for using data personalisation but it is
important to operate or customize separately. Therefore, company will face various problem or
issue.
Performance Scalability- Data personalisation scale to meet the peak traffic by capturing a
static snapshot of Smart phone application in memory and serving it. DAVAC firm is already
used the database every single time. It will not able to support a wide number of visitors. If app
must change for every user based on the personalization. Therefore, it would be increased the
difficulties capture static information in dynamic nature. As such, data Personalisation platform
will chose by DAVAC firm that must able to support as better scalability.
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Task 3
a) Overview of business, the app, the BIS solution(s) and performance objectives.
DAVAC ltd is based on the construction company in which used as smart application that
help for gathering or collecting huge amount of information. Named of application is related
DAVAC which means that views as production processes. The potential consumers are using
application to search the availability of product as well as service (Miah, Solomonides and
Gammack, 2020). Company will use smart application as consider business information system
solution. It would increase the entire performance of enterprise, service delivery, and service
environment.
When construction firm uses as application in order to create or develop personal
interaction with potential consumers. Therefore, DAVAC can enhance their business operations,
optimize performance and also consider BIS improvement solution strategy provide better
management confidence in context of business performance, efficiency.
b) Proposals to address the value exchange for your business and customers involved in
personalisation of their data.
DAVAC firm is basically concerned about data personalisation which means that
involvement of consumers towards brand through smart application. Different people experience
the world differently, but it should require a proper authenticate and differentiated experience. It
must have been rooted in order to develop understanding towards uniqueness. DAVAC firm will
be implementing the value exchange in the business and identify individual’s behaviour,
variability of business performance. When company uses smart application as unique product,
which become easier for enterprise to offer as personalised experience that still embody business
brand values.
Moreover, there are wide availability of different kind of personal information or data on
the smart application. It coupled with ability to store, gather and analyse information. it allow
enterprise to personalise customer experience. With use of smart application. It will be
establishing a strong interaction with client in personal manner. Therefore, company will address
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data personalisation issues, determine positive as well as negative experience through smart app.
Because it is very important for DAVAC business to identify significant value exchange and
involvement of consumer towards personalised data or information.
In most cases, the potential consumers are shifting towards personalised experience, but it
will be changing the relationship with brand. A consumer can establish a connection with smart
app but it is no longer taking the last step in their journey. In this way, DAVAC enterprise need
to gather or collect various kind of personal data, from self-reported data to digital exhaust.
c) Build positive customer sentiment (trust) in business brand.
DAVAC firm is always tried to build a loyalty, trust among consumers. Because these are
consider essential aspect for building a successful enterprise. While this may sound obvious, it is
hard to overstate the value of developing a solid base long term relationship with consumers.
Generally, DAVAC brand will offer excellent consumer service which is majorly impact
on the client loyalty and trust. It means that essential aspect to have dedicated support staff and
set up as high standards or norms in context of quality or high speed (Stair and Reynolds, 2020).
Usually, many consumer can reach with questions, issues by smart application. So as it is
important for DAVAC firm to maintain consistency, give a proper responses. Additionally, it
would require for enterprise to create a set of guideline and outline appropriate answers for
common inquiries, ensure that they have been used an effective smart application to find better
solution.
On the other hand, when DAVAC ltd will try to develop a trust with consumer so that they
should maintain a proper transparency in the data or information. This means that brand being
honest and transparent about what consumer expect from organisation. Generally, it should start
from right interaction, avoid any kind of misleading information. This can possible by using
Smart app where eliminate or remove different kind of distraction with organisation.
In additional, DAVAC firm will be creating a loyalty program that help to earn customer
sentiment towards brand. in this way, company can easily achieve their desirable goal or
objective.
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d) Proposals to work within and remain compliant to current laws and regulations relevant to
individual privacy.
DAVAC firm has focused on the data personalisation concept in their business operations
and also used relevant app to increase the visibility of brand in global marketplace. Company
will personalise with data or information in regards of consumer, product and service. Therefore,
company should need to propose relevant law, regulation so that it should maintain individual
privacy or security. Otherwise, it has been increasing the change of data misleading in
marketplace.
In recently, DAVAC firm should use some provision of information technology related
data protection act 201 amended from time to time. This type of regulation deals with protection
of personal or sensitive information/ data. At present, there is no dedicated authority responsible
for data protection but company will implement IT act in their organisation to protect or secure
information (Stankov and Tsochev, 2020). If any kind of information are leaked regards of
consumers. Brand is responsible for handling certain kind unauthorized activities.
According to Data protection act 2018, company will be collecting information or data but
ensure that a provider of authorised person has a knowledge. In fact, enterprise is also hire
security or privacy engineer to manage or control any kind of authorised activities in the
organisation. Data protection legislation will support for both organisation as well as consumer,
also relevant to individual privacy. At that time, privacy or security is the first priority of brand
to handle or manage effectively. Many consumers have been trusted the brand on the basis of
their individual privacy guideline. Therefore, it is very important to remain applicable in the
organisation.
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e) Discuss about the business strategy and analysis of how application of proposals will
contribute to the business strategy in context of social, economic & environmental impacts.
A business strategy refers to the outline of actions, decisions an enterprise plan which help
to reach its desirable goals and objective. DAVAC firm has been implemented suitable business
strategy such as launch a smart application. It is one of the improvement aspect of business
growth and development in marketplace. In above analysis, it has been identified that company
should use application and contribute to business strategy in context of social, economic and
environmental impacts.
Business strategy influences the environmental condition of enterprise, wider impact of
doing business increasingly recognised by consumer’s experience. The responsible for business
owner should look or different ways to minimise environmental impact of their business
operations. A new environment attitude is always attracted more consumer towards brand
(Turner, Weickgenannt and Copeland, 2020). On the other hand, social impacts on the enterprise
where changing the business procedures according to the consumers. Therefore, it can easily
fulfil all essential need or requirement for client. Economic factor is related to the taxation and
other duties which are completely upgrade accordingly. Economic impact on the business where
company will gain more opportunity for markets while increasing production and sales in global
world. Therefore, it has been recognised that different factors influences DAVAC brand in
positive way to generate more revenue.
TASK 4
Discuss about System theory used to justify the choices made for proposed BIS and how theory
was applied.
System theory is basically define as interacting processes and way in which influence other
over time, permit the enterprise at certain level. Construction firm will use application and act as
continue process in order to balance coordination with customers. General system theory is
emerged as alternative option to dominant form of inquiry and better way to establish a thinking.
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The owner of DAVAC firm was criticized for being that able to address the complexity,
interdependence. A particular choice of enterprise in regards of implementation of innovative
application, which will show as proposed Business information solution. but in different level,
system theory is able to handle or manage the entire business capabilities or abilities.
In DAVAC ltd, a system theory is mainly used to refer the best suitable approach in
context of business information solution. For example- a company can interact with potential
consumers through smart app. Even with identify the specific need or requirement. Sometimes, it
is also helping to gather or collect huge amount of information in marketplace. Usually, a system
theory is one of the suitable choice for DAVAC firm and applied in the organization through
digital data personalisation.
The system theory in business, approach to management which is based on the innovative
idea that everything is interrelated and interdependent. A system theory is composed of related
and dependent elements, when establishing interaction with consumer by using app. DAVAC
firm is applied “system theory” in proposed application (Turner, Weickgenannt and Copeland,
2020). Afterwards, it would consider all necessary inputs, through-puts and outcome of business.
As with system theory in DAVAC, it can be described about the working ability of
application, made up of different approaches. Sometimes, owner of enterprise is also checking or
monitoring the activities of system. Just as in enterprise, digital based data personalisation which
are completely performed the separate tasks.
DAVAC enterprise will choose system theory and justify that represents as
interdisciplinary, which are cohesive group of interrelated parts of human made innovative item.
Construction firm will already propose smart application in which contribute with business
improvement. Sometimes, it is only influences enterprise structure, purpose and expression
through functioning of application. So as identified that system theory is the best choice in
context of business information solution. When company needs to update application so that
system theory may behave differently. It is also possible for enterprise to predict various changes
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in pattern of business operations. The primary goal of system theory is to create a dynamic
model, constraints, condition that applied in the organization.
The view of enterprise as open social system that must interact or communicate with their
business environment. It is also helping to survive a business position in marketplace. it can
possible through system theory which applied on the organization. DAVAC firm is already used
the different resources such as consumer who can purchase product or service through
application (Turner, Weickgenannt and Copeland, 2020). At that time, owner of enterprise
should able to establish a strong relationship with consumers, helping to adjust or adopt some
necessary changes accordingly. That’s why, DAVAC has been applied the system theory in their
business while handling the propose application as business information solution.
CONCLUSION
From above discussion, it has concluded that Business information systems consider as
important aspect in which establish inter-relationship between different business procedures with
the help of IT infrastructure. In this report, Construction Company DAVAC ltd has been chosen
the Application in which provide the best quality of product as well as service to the potential
consumers. Enterprise should have been supported to help the decision making by individual
people associated with business in process of attainment of its goal or objectives. As per
analysis, it has been discussed about the characteristics, global significance of data
personalisation, identify challenges or opportunities. In this report, it has been summarised about
the concept of data personalisation issues relevant to DAVAC Ltd, using appropriate BIS
solution. Moreover, analyzing appropriate management theory which may have supports to
propose an efficient business information solution. However, explanation of business strategy
and analysis of application in proposed solution.
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REFERENCES
Book and journals
Ågerfalk, P.J., Conboy, K. and Myers, M.D., 2020. Information systems in the age of pandemics:
COVID-19 and beyond.
Beynon-Davies, P., 2020. Business information systems. Red Globe Press.
Dennehy, D., Pappas, I. and Katina, M., 2020. Business Analytics for the Management of
Information Systems Development.
der Landwehr, M.A., Trott, M. and von Viebahn, C., 2020, June. Computer Simulation as
Evaluation Tool of Information Systems: Identifying Quality Factors of Simulation
Modeling. In 2020 IEEE 22nd Conference on Business Informatics (CBI) (Vol. 1, pp.
211-220). IEEE.
Miah, S.J., Solomonides, I. and Gammack, J.G., 2020. A design-based research approach for
developing data-focussed business curricula. Education and Information Technologies.
25(1). pp.553-581.
Stair, R. and Reynolds, G., 2020. Principles of information systems. Cengage Learning.
Stankov, I. and Tsochev, G., 2020. Vulnerability and protection of business management
systems: threats and challenges. Problems of Engineering Cybernetics and Robotics. 72.
pp.29-40.
Turner, L., Weickgenannt, A.B. and Copeland, M.K., 2020. Accounting information systems:
controls and processes. John Wiley & Sons.
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