Characteristics and Importance of Data Personalisation in Business Information Systems

This document discusses the characteristics and importance of data personalisation in business information systems. It explores how data personalisation can help in achieving business goals and increasing revenue. The document also addresses the opportunities and challenges of data personalisation, as well as how to address data personalisation issues in the application of a business information solution. The theory of value chain is used to evaluate the choices made for the proposed business information solution.

Business Information
Systems

Table of Contents
Introduction.................................................................................................................................................3
Main Body...................................................................................................................................................3
Task 1..........................................................................................................................................................3
Characteristics and Importance of data personalisation...........................................................................3
Task 2..........................................................................................................................................................4
Estimate the business opportunities and challenges adopted by data personalisation..............................4
Task 3..........................................................................................................................................................6
Describe how you will address the data personalisation issues relevant to the application, the BIS
solution....................................................................................................................................................6
Task 4.........................................................................................................................................................7
Describe the theory used to evaluate the choices made for your proposed business information solution
.................................................................................................................................................................7
Conclusion...................................................................................................................................................8
References.................................................................................................................................................10

Introduction
Business information system helps in providing the desired information to the company
which further helps in proper decision making in the company. there are various components to
business information system like software, hardware people and data procedures. Business
information system system helps the company in achieving its goals effectively in the
marketplace so that growth of the company can take place effectively in the market. it helps in
managing the activities of the company by providing them accurate information so that effective
decision making can take place in the organisation. effective decision making is very important
in the business so that goals of the company can be achieved properly by providing best services
to the consumers in the marketplace. it helps in identifying the demand of the buyers so that
business can plan its strategies accordingly. If company will not provide services according to
the requirements of the consumers then it can affect the functioning of the company due to which
overall profit of the organisation will be destroyed(Vargas, 2018).
Crown media is one of the best entertaining business in the market it was started 15 months ago
this organisation provides the best entertaining facilities to the customers through the online
media which helps in reducing the stress of the customers demand of online media is increasing
day by day due to covid19 situation people are avoiding to go out due to which need of the
entertainment is very important. Ideas to developing the organisation in the sector of media was
to provides the best entertaining services to the customers so that lifestyle of the individual can
be enhance which help in rising the profit if the business in the economy. In this reports it will be
observed that how business information system helps in the increasing the revenue of the
company.
Main Body
Task 1
Characteristics and Importance of data personalisation.
Data personalization helps in business in evaluating the requirement of the buyers so that
goals of the company can be achieved effectively in the marketplace data personalization helps
in building the customer loyalty towards the company which helps in increasing the goodwill of
the organization in the economy. It helps in adding value to the services of the company in the
marketplace due to which overall revenue of the business also gets increased in the marketplace.
it helps in attracting the customers towards the company by offering best results which will
further helps in increasing the marketshare of the organisation.
Characteristics of data personalization

 In data personalization every customer is identified through the use of rich customers
profile so that best output can be provided to the customers in the market. identifying the
customers is very important so that business can develop its services accordingly in the
market and can increase the profit of the business in the market. identification of the
customers helps in analysing the need and requirement of the customers in the market
effectively.
 Data personalization helps in capturing the data of the customers in the real time so that
best services can be provided to the customers at the real time.
 Content of the customers is consistently delivered across all the devices and screened so
that better identification can takes place in the market and best services can be provided
to the customers so that growth of the business can take place effectively.
 Data personalization tools and techniques are connected with the backend solutions
which helps in storing the data of the customers effectively which will further help in
developing the trust of the customers in the business which will increase the profit of the
business (Altukhova, 2018).
Task 2
Estimate the business opportunities and challenges adopted by data personalisation.
Data personal helps the business in identifying the various opportunities and challenges
which can impact the revenue of the company.organizations use data personalization so that
development of the company can take place in the market by providing the services as per the
need of the customers in the marketplace. if the organisation will not identify its customers
proper then it can affect the profit of the company in the economy. crown media wants to
provides the best services to the customers related to the digital media so that overall revenue
generating power of the organisation can be developed and more profit can be earned in the
market. crown media wants to provide unique services to the customers in the marketplace so
that image of the brand can be developed in the market and more profit can be earned so that
company cannot any loss in the business it is very important for the business to analyse the
demand of the customers and develop its services accordingly so that chances of loss can be
reduced and more profit can be earned in the market due to which company use the data
personalization methods so that needs and requirement of the customers can be identified
properly and revenue of the company can be developed.
Opportunities
 By identifying requirement of the consumers organisation can provide innovative
services to the customers in the marketplace which will helps in developing the
competitive advantage to the company in the marketplace and will also develop the
image of the brand in the marketplace. company can offer latest media features to the
customers by adding uniqueness in the services which will attract the consumers in the
economy towards the company.
 It helps in developing innovation in the business which further helps in increasing the
growth chances of the business in the market. innovation in the business is very important

it helps in attracting the attention of the customers due to which market share of the
business also gets increased increasing market share of the business helps in the long
term survival of the business in the sector of digital media innovation is very important so
that best services can be provided to the customers.
 Charging high cost from the customers reflects the extra features which is added by the
business in the services. Investing high amount in the production process helps in
developing the services of the company specially in the media sector adding more
features in the services helps in attracting the attention of the customers due to which
people does not hesitate to pay for the services which the organisation is providing which
further helps in increasing the profit of the business in the marketplace.
 Once the services of the business is liked by the customers it will helps in increasing the
growth chances of the business in the economy. Crown media can develop its brand
image by providing various offers to the customers through the app which are developing
they can provide various subscription offers which can attract the attention of the
customers in the market which will attract the attention of the new buyers also in the
market and increase the high demand of the business as compared to other business in the
market.
Challenges
 Keeping high price for the services which company is providing can affect the growth
chances of the business in the marketplace. if customers will not like the services of the
business then it will not be paying the charges of the services which business is providing
because different customers have different demand in the market due to which company
can face loss in the future (Chouhan, 2017).
 Developing new product in the market can create various risk factors in the business
because there are various competitors in the market who are providing substitute goods of
each other due to which chances of risk can take place because various organisation have
their target customers who prefer the services of the particular organisation due to which
company has to do proper research for the demand of the customers in the market.
 In order to sustain in the market company requires various documents and approval from
the government if the organisation is not having the required documents then it can affect
the sustainability of the business in the market. if the business wants to achieve success in
the market. having all the required documents is very important for the business to
achieve success in the market which this company cannot survive effectively in the
market.
 If the new business will enter in the market it can affect the productivity of the business
in the market because when any new business enters in the market it bring new and
innovative techniques in the market which easily attracts the attention of the customers in
the market. due to which overall profit of the business gets affected in the market.

Task 3
Describe how you will address the data personalisation issues relevant to the application,
the BIS solution
Crown media is the organisation which deals in the digital media it provides the
entertaining media services to the customers by providing them various entertaining channels
and content so that they can reduce their stress and enjoy the services of the business. crown
media has developed its application with the artificial intelligence software which will helps in
providing potential content to the customers as per their needs and requirement in the
business.crown media application will add more features are online library and search engines
which will give the competition to the search engines like google adding advance features helps
in increasing the increasing the demand of the business in the marketplace due to which overall
revenue of the business gets increased. In the situation of covid19 people are looking for the
sources through which they can get entertainment and developing the application will helps the
business in increasing its demand in the market by providing best services to them business
information system helps in providing necessary information to the user in the market so that
growth of the business can take place in the market. for innovating the services of the business.
BIS is very important it uses IT infrastructure to provide the necessary information to the user in
the market. so that profit of the business can be increased effectively in the market (Khan, 2017).
For identifying the needs and requirement of the customers organisation has to maintain healthy
relations with the customers so that trust can be developed between them and customers cannot
face any issue while providing the details to the customers. Many customers refuse the provide
the their person information because of the chances of risk due to which company cannot be able
to identify the needs and requirement of the customers effectively in the market. company has to
develop the strong bond the assuring them about the privacy which they are following in the
business so that customers loyalty can also be developed in the business and growth of the
business can take place effectively. f the organisation wants to earn more profit in the market
then they have to develop their services so that more profit can be earned in the market.
providing security to the customers is very important for the long term survival of the business in
the market. as per the research 72% people have stopped using the services of the business due to
trust issue with the business. so to avoid this features it is very important for the business to gain
the trust for their employees in the business.
Positive attitude of the customers towards the organisation is helps in increasing the profit and
demand of the business in the marketplace. customers are the main source of generating income
in the business if the organisation wants to earn more then they to develop the healthy
relationship with the employees in the business if the organisation will not healthy relations with
the employees then it can affect the revenue generating power of the business in the market due
to which company can face loss in the future. Crown media can develop strong relationship with
their customers by analysing their needs and requirement they can ask for the feedback from the

custromers once the customers experience the services if the business so that business can
improve the services of the business. with the help of the feedback company will get the areas
where improve is needed so that customers cannot face any issue while using the services of the
business. if the services of the business will not as per the expectation of the customers of the
customers then it can affect the productivity of the business in the economy.
There are various laws which is given by the government for the privacy of data in the business
like data protection act under this act various activities of the business are observed to check how
the business is using the personal data and information of the customers so that chances of
hacking can be avoided. Every organisation has to follow this law so that smooth functioning of
the business can take place in the market and more profit can be earned. if the organisation deny
to follow this law then strict action will be taken against them in the business due to which profit
of the business can also get affected in the market and goodwill of the business will also get
affected (Santos, 2018).
The main aim of the organisation is to provide the best services to the customers across the
geographical reasons it helps in providing the platform to the film makers so that they can
entertain the audience through their content. Business has developed its application which will
help the economy to get the content of entertainment as per the choice so that development of the
business can take place effectively if the organisation wants to achieve success in the market.
then it is important for the business to provide the best services to the customers. If the business
will provides the services as per the demand of the customers then it will helps in improving the
social factors of the economic innovation in the business helps in development of the economy in
the market. if the application will helps advance features in it will helps in providing advance
results to the people due to which people will get goods services in the market. application of the
business has advance feature like online library and search engine which will helps the economy
in providing best results to them.
Task 4
Describe the theory used to evaluate the choices made for your proposed business
information solution
Value Chain
It is an framework which involves primary and secondary activities its helps in adding value to
the products these activities helps in reducing the operating the cost of the business. it helps in
increasing the overall profit of the business in the marketplace. it helps in analysing the internal
activities of the business so that goals of the business can be achieved effectively.
Our primary activities include:

 Operations – In crown media liscensing content is given to the customers so that best
services can be provided to the customers and revenue of the business can be generated
properly.
 Marketing and sales – this organisation adverstise its brand so that marketshare of the
business can be increased across the geographical boundaries.
 Service – crown media provides the best services 24/7 so that people can utilize its
experiences any time and refreash their minds.
Our support activities include:
 Infrastructure: upgrading the infrastructure of the business helps in the increasing the
profit of the business in the market.
 Human Resource Management – Hrm of crown media helps in motivating the motivating
so that their efficiency can be increased and more profit can be earned in the market.
 Technology Development:The application of crown media will helps in providing the
best services to the customer by providing them unique and advance features as
compared to other applications in the market.
 Procurement :In order to develop the services of the business organisation requires high
resources so that services of the business can be achieved effectively for this organisation
has to make healthy relationship with the suppliers so that services of the business cannot
get affected (Ahlemeyer-Stubbe, 2018).
The virtual value chain
Crown media has developed competitive advantage in the market through the Business
information system and the application it will analysed with the 3 phases of virtual value chain
network.
1. Visibility. physical value chain has been described properly business can achieve it
efficiencies by deploy the BIS solutions to manage the activities of the business it will
help in innovating the services of the business.
2. Mirroring capability. In this phase physical process of the business we be moved to the
virtual phase like all the services of the business will be moved to the application.
3. New customer relationships. Involving the customers in the business is very important for
the long term survival of the business in the market it helps increasing the profit of the
business in the economy. Organisation is providing free trial facility to the business so
that attention of the customers can be attracted towards the business.
Conclusion
From the report it has been concluded that business information system helps in
generating the revenue of the company market by proving the desired information to the
company. it helps the business in effective decision making due to which revenue of the
company gets increased. To perform the activities of the company data is very important it helps
in increasing the goodwill of the company in the marketplace it helps in analysing the need and
requirement of the organisation in the economy so that innovation can take place effectively in

the marketplace. it helps in managing the information of the business through the use of
computer system in the company so that can take growth of the organisation can be developed.

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