Business Information Systems: Case Study of United Milk Products

This study deals with a case study of a company named United Milk Products and deals with the business process model. It includes the strategies that help an guide the professionals to meet the organizational-legal requirements, driving the business innovation, strategic goals and providing assistance to the business that needs to comply with the complex legal systems.

Running head: BUSINESS INFORMATION SYSTEMS
Business Information Systems
Name of the Study:
Name of the University:
Author note:

Table of Contents
Introduction......................................................................................................................................3
Task B..............................................................................................................................................3
Business process models..................................................................................................................6
Task C: Responses...........................................................................................................................6
Question 3....................................................................................................................................6
Question 4....................................................................................................................................8
Question 5..................................................................................................................................10
Conclusion.....................................................................................................................................11
Reference.......................................................................................................................................12

Introduction
A business information system is a promising field and it includes the strategies that help
an guide the professionals to meet the organizational-legal requirements, driving the business
innovation, strategic goals and providing assistance to the business that needs to comply with the
complex legal systems. Business Information Systems are extensively used for setting an
organization’s strategic decision, used by the financial and the accounting managers that use the
financial systems for the purpose of the business reporting and financial management (Beynon-
Davies 2013). The study deals with a case study of a company named United Milk Products and
deals with the business process model.
Task B
Excel for business intelligence
Table 1: Total orders for the year 2016 to 2018
Total orders 2018 Total orders 2017 Total orders 2016
Coles express 22 19 15
7eleven 16 13 11
BP 15 12 10
Bill's milkbar 6 6 5
Totals 59 50 41

Total Orders 2016 (W32)
Total Orders 2017(W32)
Total Orders 2018 (W32)
0 10 20 30 40 50 60 70
Total Orders (W32) 2016-2018
Totals Coles Express 7eleven BP Bill's milkbar
Graph 1: Total orders from 2016 to 2018
Table 2: Total crate/carton sold by product code (W32) 2017
Product
code
FM WM RF LF SM UM A2 OM
Quantity 216 117 90 54 48 48 45 36
FM WM RF LF SM UM A2 OM
0
50
100
150
200
250
Total crate/carton ordered by
product code (W32) 2017
Product Code
Quantity
Graph: total carton ordered by product code for the year 2017

From the above table 1, it can be seen that the total number of the orders in the year 2018
is much higher compared to the year 2016 and 2017. The year 2018 has shown an increased
number of sales in all the Coles express, 7eleven, BP and Bill’s milkbar. The Coles express is
found to be exhibiting the highest number of sales in comparison to Bill’s milkbar, BP and
7eleven. The data reflects the customer order with respect to the Cole express is high in all the 3
years.
The data from the table 2 reflects that flavoured milk is the most favoured product among
the customers and it is best selling product in comparison to all other products. The whole milk is
the next best product that is favoured by the customers. The next product with the decent number
of sales is the reduced fat milk and is the third best seller. This is being ranked between the light
milk and whole milk. The rest of the products that range from the low-fat milk to the organic
milk have all showed terrible sales performance. The product line in between the low-fat milk
and the organic milk showed a big difference in terms of the sales.

Business process models
Business process model
Task C: Responses
Question 3
United Milk Products needs to develop a mobile compliant version for the purpose of making a
new ordering system and thus two different types of the app can be considered. The two options
available are mobile webpage app and native standalone app. Among the two different type of
the app system, the native standalone app provides the best solution for the United Milk Products
business.
The native standalone apps are installed on a mobile device whether it is running an Android OS
or an iOS. The native apps are installed through the Apple's app store or Google Play. The native

standalone app is able to take the full advantage of the different hardware features available on a
mobile device. For example, the app can use the contacts, compass, accelerometer, GPS and
camera (Jobe 2013). The mobile webpage apps are not actually apps, they are websites and differ
in several ways with respect to the native standalone app in terms of feel and look. The mobile
webpage app run by a browser and are written in HTML5 (Rastogi et al. 2016).
Some of the benefits of using the native standalone app system are as follows:
 The time to load a webpage is reduced and thus the customers do not have to wait
for longer times. The mobile apps load faster because a majority of the
information is already stored in an app. This makes an app to work even in offline
mode (Holzinger, Treitler and Slany 2012).
 Apps act as a constant reminder of a business entity. The presence of an app
makes brand visible on a customer's phone as it always stays visible on the phone.
The mobile apps provide a seamless connectivity with the customers and make it
valuable tools for the business (Gao et al. 2014).
 The mobile apps capable of increasing the customer engagement. The businesses
that use the native apps help in improving the customer engagement by increasing
the accessibility. The mobile apps provide the option to seamlessly connect with
the customers and make the business viable (Holzinger, Treitler and Slany 2012).
 Apps reduce the cost of the business. When native apps are used it reduces the
cost that arises from the sending the newsletters and the SMS messages. Native
apps help in communicating directly, instantly and securely with the customers.
Apps are also potential in reducing the staff workload through the phone calls and
information requests (Gao et al. 2014).

 The user interface of the app will include the different types of the products
offered by the UMP. The UI or the user interface will have the account for the
login of the customers. The products offered by the UMP must have sections that
can be categorized into various types. After ordering a product, the app must be
providing a feature of tracking the order from packaging to delivery.
 Budget considerations for the app development will require as an app developer
who will work for the development and working on the future bugs. After
developing the app, it needs to be submitted to the Google play store and the
Apple app store which will require 25 dollars and 99 dollars respectively as a
onetime fee (Xanthopoulos and Xinogalos 2013).
Question 4
Web analytics can be described as the analysis, reporting and the collection of the
website data. The focus is put on identifying measures that are based on the user and the
organizational goals and this utilizes the website data in order to determine the failure and the
success of the goals (Chaffey and Patron 2012).
Social network analysis can be defined as the measuring and map the relationship and the flows
between the URLs, computer, organizations, groups and people and the other connected
knowledge and information entities (Burt, Kilduff and Tasselli 2013).
Customer relationship management can be described as the guidelines, practices and the
principles that an organization follows when it interacts with its customers (Wang and Feng
2012).

Web analytics- the environment from where the information is collected are the data from
the customer satisfaction surveys, keyword research tools, user testing, multivariate testing, heat
maps, scroll-tracking and click through, web analytics tools, page level surveys. The types of the
information that are collected are the website search, search visits to a website, online user that
are coming to a website (Hammer and Hammer, International Business Machines Corp 2012).
The benefits that arise from the web analytics are as follows:
 Web analytics provides an insight into the data.
 Enables communication with the stakeholders.
 Is not restricted towards only providing the traffic reports.
 Encourages the data-driven environment for the purpose of decision making
(Järvinen and Karjaluoto 2015).
Social network analysis- the environment from where the data is collected are from the
online social networking sites. The information that is collected is information from the URLs,
knowledge or the information entities, computers, organizations, groups and people that are
associated with the social network. The benefits that arise from the data that are collected
through the social network analysis helps the organizations to know the personalized tastes of the
customers, the trends that they follow, also helps the organizations to make products that are
more customer-centric (Waters 2014).
Customer relationship management- the environment where the data are collected are
from the cloud-based systems that provide the real-time data through the computer and the
smartphone that are connected to the internet. The types of information that are collected are the
organizational and the direct interaction between the customer, service and sales-related
processes, analysis and the forecasting of the customer behaviours and the trends. One of the

major benefits of such customer relationship management is the real-time retrieval and the
analysis of the data (Kumar and Reinartz 2018).
Question 5
Cybersecurity measures
Deterrent Detectiv
e
Preventing Compensatio
n
Corrective Recovery
Administratio
n
Policy Review
of the
incident
reports
Processes
that
include
the user
registratio
n
Rotation of
the jobs,
supervision,
guidebooks.
Terminatio
n
Data
breach plan
Operational Warning
banner
Logs,
data
breach
systems
Password
for login,
data
breach
prevention
systems.
Firewall
workstations
Checkpoint
restart,
unplug,
isolate and
terminate
the
connection
s
Fault
tolerance,
local
backups,
redundant
array of
independen
t disks
(RAID)
Technical Security
provision
Data
breach
Firewall Ant-hacking
teams and
Anti-
hacking
Data
backup

s alarms systems systems and anti-
data theft
systems
into
separate
systems.
Privacy laws-
In Australia, there is a Privacy Amendment (Private Sector) Act 2000
The act requires that the data needs to be shared, stored and collected that are based on
certain guidelines and also places guidelines that do not allow the personal information to be
shared overseas.it also mentions that the individuals must be given an opportunity wherever it is
applicable and the personal information must be given an option of anonymity
(Legislation.gov.au 2018).
Conclusion
From the above study, it can be concluded that the business information system is vital
for the viability and the and the cut-throat competition that the organization goes through. The
companies rely on the effective managerial decisions and strategic planning for the purpose of
greater managerial transparency and organizational conduct. The assignment deals with a case
study company called the United Milk Products and it is planning to introduce the mobile app-
based ordering system that will help increase the sales of the UMP products. The latest business
also takes into account of the business information system like the cybersecurity and the
customer privacy laws.

Reference
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Legislation.gov.au 2018, "Privacy Amendment (Private Sector) Act 2000", Legislation.gov.au,
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