Business information systems PDF

Business information systems 1
Business information systems
Name
Institution

Business information systems 2
Introduction
Career choices are an important decision in an individual’s life. Therefore, choosing the
right course of study is critical to the type of career a person wishes to pursue. The paper
analyzes the various subjects and skills relevant in the business management career.
A Detailed Description of the Subjects to Study for a Business Management Career
For a career in business management, I will need to study various subjects including
Quantitative methods, marketing principles, business law, financial accounting, organizational
behavior, consumer behavior, marketing strategy, management information systems, computer
applications and other various subjects since business management is a wide area.
Introductory Business Finance
Introductory business finance provides an introduction to business finance. The subject
entails major theories of finance, practical tools and analyses used in major decision-making in
finance, including dividend decision, financing decision and investment decision in an
organization. Main topics in introductory business finance include dividend policy, capital
structure, cost of capital, share and bond valuations, debt and stock markets, the relationship
between return and risk, capital budgeting techniques and financial mathematics.
International Financial Management
The subject introduces students to financial tools use internationally. The subject covers
basic finance techniques which are later related to international financial markets, practice and
institutions. Students learn the evaluation of the relation between expected return and risk from

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investments internationally and develop understandings of equity capital markets and long and
short-term international debt.
Law, Business and Society
A clear understanding of the legal processes and the law enables one to participate in the
business world and society effectively. The subject of law, business and society introduce
students to areas of law that are most relevant to the business sector involvement in the sector of
business. The law is focused on the practical implications for the achievement of the objectives
of a business and the prevention of the arising of legal problems. As the major case study, it is
expected of students to acquire knowledge that contract law is the basis of commercial law and,
therefore, is important for people wishing to engage in business. In addition, the subject is aimed
at providing students with skills and knowledge to pursue legal courses.
Marketing Principles
According to Henley, Raffin and Caemmerer (2011 p.700) marketing is a set of processes
and activities for the creation, communication and delivery of offerings and the satisfaction of
the relationships of exchange in a manner that brings value to the society and consumers.
Organizations should understand the definition and segmentation of market problems and
opportunities and ways of positioning themselves strongly through the identification of
marketing problems or opportunities and the development of ideas, experiences, services and
products for the chosen target markets in a manner that is more effective than competitors.
Marketing is a core area in all businesses including professional services like architects,
accountants and lawyers, not-for-profit organizations like museums and charities and other
businesses like retailers and wholesalers. Marketing principles subject examines the fundamental

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concepts related to the theories and process of marketing relevant to the practice and study of
marketing. The subject serves as a foundation for students to further their studies in the business
area through the development of an overview of the fit of marketing in companies and the
framework provided by marketing for the enhancement and enablement of the conduct of
businesses.
Consumer Behavior
Consumer behavior is involved with acquiring more understanding of consumers as
individuals through the study of attitudes and attitude change, lifestyles, personality, motivation
and values, learning, memory and perception (Marin, Ruiz & Rubio, 2009 p.65). In addition, the
content of the consumer behavior subject is focused on consumers as makers of decisions, which
involves examining the entire process of purchasing. Other interesting areas include the
influence of culture on consumption, and organizational and household decision making.
International Marketing
The international marketing subject aims at analyzing the marketing environment
globally and the development of appropriate strategies for marketing in the international market
environment (Berthon, Pitt, Plangger and Shapiro, 2012 p.267). The content of the subject
includes cultural, financial, political, legal and socio-economic factors affecting operations of
international marketing; and the analysis of the profiles of select regional markets and
development of strategies for entry and expansion into the foreign markets. In addition, the topic
covers research methods for international marketing and techniques for the analysis of data,
global marketing mix decisions and various issues of marketing internationally.