MOD003328 - Performance Measurement in Business Information Systems

This presentation provides an overview of business information systems and focuses on measuring and evaluating their performance. It discusses the importance of performance measurement in monitoring business growth, setting organizational goals, and developing key performance indicators (KPIs). The presentation highlights the use of suitable metrics, including sales, accounting, financial, marketing, and online metrics, and introduces the balance scorecard as a tool for evaluating financial measures, customer satisfaction, organizational innovation, internal processes, and improvement activities. It emphasizes the importance of internal business processes, customer key performance indicators, and concludes that the balance scorecard is crucial for measuring business performance, enhancing customer experience, and driving better outcomes. The presentation references academic articles and online resources to support its analysis. Desklib offers a wealth of similar solved assignments and study resources for students.